Auto · County · Wisconsin
Collision repair and body shops in Richland County, WI
How Richland County, WI compares with other counties and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #1,248 of 1,327 scored counties
#45 of 45 scored counties in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.1M
- On vehicle maintenance and repairs · $1,121 a household
- Spending per listing
- $1.4M
- 56% below the U.S.
- Listings per 10k households
- 8.3
- 2.7 times the U.S.
- Population, 2025
- 17,036
- −1.4% since 2020
See the collision repair and body shops around any address in Richland County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For collision repair and body shops, Richland County has a Groundwork market score of 21 (low): #1,248 of 1,327 scored counties and #45 of 45 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Household spending on vehicle maintenance and repairs in Richland County comes to about $8.1M a year: $1,121 per household, 17% above the U.S. average. That is about $1.4M of household spending for each shop on map listings, 56% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
Richland County has 6 collision repair and body shops on map listings as of September 2026. None of them are chain locations, against 14% across the U.S. Per 10,000 households, that is 8.3, 2.7 times the U.S. rate of 3.1.
Official counts show 4 businesses with payroll classed as automotive body, paint and interior repair in Richland County in 2023. That is one for every 1,813 households, against one for every 3,689 across the U.S. Population estimates put the population change in Richland County from 2020 to 2025 at −1.4%, against +3.1% for the U.S.
How Richland County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 3.2 | 3.1 |
| Spending per listing | $1.4M | $3.3M | $3.1M |
| Households per official establishment | 1,813 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −5.2% | −0.8% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,121 | $1,061 | $958 |
| Median household income | $66,420 | $77,485 | $80,734 |
| Groundwork market score | 21 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 14
- Annual payroll, 2023
- $657K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richland County
- Population, 2025 estimate
- 17,036−1.4% since 2020
- Households
- 7,250
- Median age
- 46.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 586 sq. mi.
- People per square mile
- 29
- Median household income
- $66,420+27.9% vs. 2015–2019, before inflation
- Average household income
- $84,420
- Median home value
- $197,500
- Jobs located here
- 5,615
- Daytime population
- 14,776Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Richland County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
| 45Richland County, WI | 21 | 6 | 8.3 | $1.4M | −1.4% | #1,248 of 1,327 |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care44
- Auto repair shops31
- Collision repair and body shops21
- Car washes and detailing
- Tire shops
- Oil change and quick lube
- Gas stations35
- Insurance agencies21
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Richland County, WI?
Map listings as of September 2026 show 6 collision repair and body shops in Richland County. None of them are chain locations. The listings count collision repair and auto body shops. Official counts show 4 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Richland County, WI spend on vehicle maintenance and repairs?
About $8.1M a year, or $1,121 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 6 collision repair and body shops on map listings, it comes to $1.4M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 7,250 households in Richland County and national spending patterns by income.
How does Richland County, WI compare with the U.S. for collision repair and body shops?
Richland County has 8.3 collision repair and body shops per 10,000 households, 2.7 times the U.S. rate of 3.1. Spending per shop is $1.4M, 56% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Richland County would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 1,813 households, against one for every 3,689 across the U.S.
How fast is Richland County, WI growing?
Population estimates put Richland County at 17,036 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,250 households. Median household income in Richland County is $66,420, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 21 for collision repair and body shops (low), #1,248 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.