Market rankings · Wisconsin

Gas stations in Wisconsin

Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for gas stations, with competitor counts and household spending for each.

Listings: 2,792; 2,326 chain locations (83%)
Official establishments: 2,533; −0.8% since 2019
Household spending a year: $6.6B; On gasoline and other fuels
Listings per 10k households: 11.3; 4% above the U.S.
Spending per listing: $2.4M; In line with the U.S.
Rank among states: #34 of 51; Market score 41 · Lower middle

A site report maps the gas stations on map listings around any address in Wisconsin by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 2,792 gas stations on map listings in Wisconsin as of September 2026. Chain locations make up 83% of them, against 84% across the U.S. Per 10,000 households, that is 11.3, 4% above the U.S. rate of 10.9.

Household spending on gasoline and other fuels in Wisconsin comes to about $6.6B a year: $2,672 per household, 3% above the U.S. average. That is about $2.4M of household spending for each station on map listings, in line with the U.S. figure of $2.4M.

Official counts show 2,533 businesses with payroll classed as gasoline stations in Wisconsin in 2023, down 0.8% from 2019. That is one for every 979 households, against one for every 1,184 across the U.S. Across the U.S., the count fell 3.1% over the same years. Since fiscal 2022, 78 SBA-backed loans worth $104.7M have gone to businesses classed as gasoline stations in Wisconsin.

Among the 50 states and DC, Wisconsin ranks #34 for gas stations, with a Groundwork market score of 41 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (71). Of the 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (82).

Every market in Wisconsin for gas stations

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for gas stations by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI	71	877	5.9	$4.5M	+2.6%	#55 of 387
1Madison, WI	62	238	7.9	$3.2M	+4.1%	#110 of 387
2La Crosse-Onalaska, WI-MN	58	50	6.9	$3.8M	+0.4%	#138 of 387
3Appleton, WI	57	94	9.4	$3M	+2.7%	#145 of 387
4Wausau, WI	55	61	10.5	$2.7M	+1.0%	#163 of 387
5Eau Claire, WI	50	71	9.9	$2.8M	+2.6%	#194 of 387
6Milwaukee-Waukesha, WI	48	563	8.6	$2.8M	0.0%	#208 of 387
7Oshkosh-Neenah, WI	46	77	10.6	$2.5M	+1.4%	#223 of 387
8Kenosha, WI	44	71	10.3	$2.7M	−0.4%	#236 of 387
9Racine-Mount Pleasant, WI	44	83	10.3	$2.6M	+0.4%	#237 of 387
10Janesville-Beloit, WI	43	75	11.2	$2.5M	+1.7%	#245 of 387
Duluth, MN-WI	42	123	10.2	$2.7M	+0.2%	#248 of 387
11Green Bay, WI	40	186	13.7	$2M	+2.5%	#266 of 387
12Fond du Lac, WI	34	57	13.2	$2.1M	+0.5%	#295 of 387
13Sheboygan, WI	34	68	13.7	$1.9M	0.0%	#298 of 387

Small-town markets

Small-town markets reaching Wisconsin, ranked for gas stations by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Stevens Point-Plover, WI	82	23	7.7	$3.7M	+2.2%	#19 of 536
2Shawano, WI	75	22	11.8	$2.5M	+1.4%	#50 of 536
3Watertown-Fort Atkinson, WI	65	46	13.2	$2.2M	+0.3%	#112 of 536
4Manitowoc, WI	62	44	12.5	$2.2M	+0.4%	#142 of 536
5Whitewater-Elkhorn, WI	62	59	13.7	$2.2M	+0.8%	#144 of 536
6Menomonie, WI	62	25	14.3	$2.1M	+1.7%	#145 of 536
7Wisconsin Rapids-Marshfield, WI	58	38	11.8	$2.3M	−0.2%	#183 of 536
8Beaver Dam, WI	58	58	16.2	$1.8M	−0.3%	#185 of 536
9Platteville, WI	47	32	16.0	$1.8M	+0.9%	#309 of 536
10Baraboo, WI	46	48	17.2	$1.7M	+1.3%	#316 of 536
11Rice Lake, WI	45	33	16.5	$1.8M	−0.5%	#326 of 536
12Sparta, WI	45	33	18.0	$1.6M	+0.6%	#327 of 536
13Marinette, WI-MI	34	59	20.1	$1.4M	+0.3%	#429 of 536
Iron Mountain, MI-WI	31	26	18.4	$1.4M	+0.4%	#453 of 536

Counties

Counties in Wisconsin, ranked for gas stations by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Calumet County, WI	78	12	5.6	$5.3M	+2.9%	#183 of 2,358
2Ozaukee County, WI	74	27	7.0	$3.9M	+3.0%	#284 of 2,358
3Portage County, WI	74	23	7.7	$3.7M	+2.2%	#287 of 2,358
4Dane County, WI	73	161	6.4	$3.8M	+4.9%	#316 of 2,358
5Waukesha County, WI	73	138	8.2	$3.5M	+2.4%	#319 of 2,358
6Washington County, WI	67	58	10.2	$2.8M	+1.8%	#483 of 2,358
7St. Croix County, WI	67	48	12.8	$2.5M	+4.7%	#489 of 2,358
8La Crosse County, WI	66	24	4.7	$5.5M	+0.3%	#505 of 2,358
9Shawano County, WI	65	19	11.0	$2.7M	+1.7%	#556 of 2,358
10Eau Claire County, WI	64	35	7.8	$3.4M	+3.0%	#587 of 2,358
11Green County, WI	64	17	10.8	$2.8M	+0.5%	#594 of 2,358
12Marathon County, WI	64	61	10.5	$2.7M	+1.0%	#595 of 2,358
13Outagamie County, WI	62	82	10.5	$2.7M	+2.6%	#659 of 2,358
14Polk County, WI	60	24	12.3	$2.6M	+1.7%	#744 of 2,358
15Pierce County, WI	60	23	14.5	$2.2M	+3.1%	#756 of 2,358
16Winnebago County, WI	58	77	10.6	$2.5M	+1.4%	#827 of 2,358
17Oconto County, WI	58	29	17.3	$1.9M	+2.9%	#848 of 2,358
18Taylor County, WI	57	9	11.2	$2.7M	+0.9%	#863 of 2,358
19Racine County, WI	57	83	10.3	$2.6M	+0.4%	#864 of 2,358
20Kenosha County, WI	56	71	10.3	$2.7M	−0.4%	#899 of 2,358
21Rock County, WI	56	75	11.2	$2.5M	+1.7%	#903 of 2,358
22Vernon County, WI	55	18	14.5	$1.9M	+2.4%	#957 of 2,358
23Chippewa County, WI	54	36	13.3	$2.3M	+1.9%	#988 of 2,358
24Jefferson County, WI	54	46	13.2	$2.2M	+0.3%	#991 of 2,358
25Brown County, WI	54	142	12.8	$2.1M	+2.6%	#994 of 2,358

Show all 72 counties

Counties in Wisconsin, ranked for gas stations by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Manitowoc County, WI	52	44	12.5	$2.2M	+0.4%	#1,066 of 2,358
27Walworth County, WI	52	59	13.7	$2.2M	+0.8%	#1,072 of 2,358
28Dunn County, WI	52	25	14.3	$2.1M	+1.7%	#1,077 of 2,358
29Bayfield County, WI	51	10	13.4	$2.2M	+3.4%	#1,119 of 2,358
30Milwaukee County, WI	50	340	8.7	$2.4M	−1.5%	#1,151 of 2,358
31Wood County, WI	50	38	11.8	$2.3M	−0.2%	#1,153 of 2,358
32Washburn County, WI	50	11	14.5	$2M	+2.8%	#1,163 of 2,358
33Lafayette County, WI	50	15	22.2	$1.4M	+5.2%	#1,184 of 2,358
34Burnett County, WI	49	13	18.1	$1.6M	+3.9%	#1,235 of 2,358
35Fond du Lac County, WI	48	57	13.2	$2.1M	+0.5%	#1,261 of 2,358
36Sheboygan County, WI	48	68	13.7	$1.9M	0.0%	#1,267 of 2,358
37Kewaunee County, WI	48	15	17.9	$1.8M	+1.0%	#1,271 of 2,358
38Sawyer County, WI	48	13	14.8	$1.8M	+4.0%	#1,273 of 2,358
39Dodge County, WI	48	58	16.2	$1.8M	−0.3%	#1,274 of 2,358
40Waushara County, WI	47	20	18.9	$1.6M	+2.8%	#1,326 of 2,358
41Columbia County, WI	46	40	16.6	$1.9M	−0.7%	#1,362 of 2,358
42Clark County, WI	44	21	16.4	$1.8M	+1.2%	#1,431 of 2,358
43Douglas County, WI	43	23	12.0	$2.2M	−0.8%	#1,459 of 2,358
44Grant County, WI	40	32	16.0	$1.8M	+0.9%	#1,587 of 2,358
45Barron County, WI	39	33	16.5	$1.8M	−0.5%	#1,625 of 2,358
46Sauk County, WI	39	48	17.2	$1.7M	+1.3%	#1,628 of 2,358
47Trempealeau County, WI	39	25	19.9	$1.5M	+1.1%	#1,636 of 2,358
48Green Lake County, WI	38	12	14.5	$1.9M	+1.5%	#1,655 of 2,358
49Monroe County, WI	37	33	18.0	$1.6M	+0.6%	#1,713 of 2,358
50Waupaca County, WI	37	47	20.8	$1.4M	−0.6%	#1,721 of 2,358
51Marquette County, WI	37	17	24.3	$1.2M	+2.1%	#1,726 of 2,358
52Crawford County, WI	36	8	11.9	$2.3M	−1.1%	#1,733 of 2,358
53Richland County, WI	35	11	15.2	$1.9M	−1.4%	#1,780 of 2,358
54Iowa County, WI	34	20	19.8	$1.5M	+1.0%	#1,829 of 2,358
55Oneida County, WI	33	27	15.4	$1.7M	+0.7%	#1,851 of 2,358
56Price County, WI	31	11	16.8	$1.6M	−0.3%	#1,915 of 2,358
57Lincoln County, WI	31	23	18.0	$1.6M	−0.1%	#1,921 of 2,358
58Jackson County, WI	30	16	19.3	$1.5M	−0.5%	#1,949 of 2,358
59Ashland County, WI	29	11	16.1	$1.7M	+1.1%	#1,984 of 2,358
60Vilas County, WI	29	21	18.8	$1.4M	+2.9%	#1,991 of 2,358
61Marinette County, WI	28	45	23.6	$1.2M	+1.6%	#2,031 of 2,358
62Door County, WI	27	38	25.4	$1.1M	+1.6%	#2,065 of 2,358
63Rusk County, WI	26	12	18.9	$1.5M	−0.2%	#2,076 of 2,358
64Juneau County, WI	22	30	27.4	$1.1M	−0.5%	#2,190 of 2,358
65Langlade County, WI	18	19	21.4	$1.2M	+0.4%	#2,240 of 2,358
Adams County, WI	Not scored	3	3.2	$9.2M	+5.2%
Buffalo County, WI	Not scored	4	7.0	$4.5M	−0.1%
Forest County, WI	Not scored	12	30.0	$932K	+4.4%
Pepin County, WI	Not scored	6	19.7	$1.6M	+2.2%
Iron County, WI	Not scored	10	32.2	$874K	−0.3%
Florence County, WI	Not scored	7	31.9	$927K	+4.0%
Menominee County, WI	Not scored	3	21.4	$1.3M	−1.4%

Markets with fewer than 5 gas stations on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gas stations are in Wisconsin?

As of September 2026, map listings count 2,792 gas stations in Wisconsin. 2,326 of them (83%) are chain locations. The listings count gas stations. Official counts show 2,533 businesses with payroll classed as gasoline stations in 2023, down 0.8% from 2019. Another 71 one-person businesses have no payroll, by official counts.

How much do households in Wisconsin spend on gasoline and other fuels?

About $6.6B a year, or $2,672 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 2,792 gas stations on map listings, it comes to $2.4M per station. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for gas stations?

Wisconsin has 11.3 gas stations per 10,000 households, 4% above the U.S. rate of 10.9. Spending per station is $2.4M, in line with the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Wisconsin would have about 2,778, against 2,792 on map listings. There is one business with payroll in the industry for every 979 households, against one for every 1,184 across the U.S. The official count fell 0.8% from 2019 to 2023, against −3.1% for the U.S.

Which market in Wisconsin has the highest market score for gas stations?

Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 71 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 82 (high). Among 65 scored counties in Wisconsin, Calumet County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 41 for gas stations (lower middle), #34 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Auto repair and car care8,556 listings
Auto repair shops5,142 listings
Collision repair and body shops793 listings
Car washes and detailing829 listings
Tire shops625 listings
Oil change and quick lube203 listings
Insurance agencies3,395 listings

Screening a site or an acquisition in Wisconsin?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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