Auto · County · Wisconsin
Collision repair and body shops in Wood County, WI
The collision repair and body shops in Wood County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #552 of 1,327 scored counties
#20 of 45 scored counties in Wisconsin
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $34.7M
- On vehicle maintenance and repairs · $1,076 a household
- Spending per listing
- $2.9M
- 6% below the U.S.
- Listings per 10k households
- 3.7
- 19% above the U.S.
- Population, 2025
- 74,060
- −0.2% since 2020
See the collision repair and body shops around any address in Wood County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,076 per household (12% above the U.S. average), households in Wood County spend about $34.7M a year on vehicle maintenance and repairs. That is about $2.9M of household spending for each shop on map listings, 6% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 12 collision repair and body shops on map listings in Wood County as of September 2026. Of those, 2 are chain locations, or 17%, against 14% across the U.S. Per 10,000 households, that is 3.7, 19% above the U.S. rate of 3.1.
In 2023, official counts showed 7 businesses with payroll in Wood County classed as automotive body, paint and interior repair. That is one for every 4,608 households, against one for every 3,689 across the U.S.
Population estimates show Wood County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. Wood County scores 55 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #552 of 1,327 scored counties and #20 of 45 scored counties in Wisconsin.
How Wood County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 3.2 | 3.1 |
| Spending per listing | $2.9M | $3.3M | $3.1M |
| Households per official establishment | 4,608 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −5.2% | −0.8% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,076 | $1,061 | $958 |
| Median household income | $67,989 | $77,485 | $80,734 |
| Groundwork market score | 55 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 24
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 74,060−0.2% since 2020
- Households
- 32,253
- Median age
- 43.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 793 sq. mi.
- People per square mile
- 93
- Median household income
- $67,989+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,117
- Median home value
- $175,600
- Jobs located here
- 37,937
- Daytime population
- 75,209Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Wood County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
| 20Wood County, WI | 55 | 12 | 3.7 | $2.9M | −0.2% | #552 of 1,327 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care39
- Auto repair shops41
- Collision repair and body shops55
- Car washes and detailing46
- Tire shops66
- Oil change and quick lube
- Gas stations50
- Insurance agencies37
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Wood County, WI?
As of September 2026, map listings count 12 collision repair and body shops in Wood County. 2 of them (17%) are chain locations. The listings count collision repair and auto body shops. Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Wood County, WI spend on vehicle maintenance and repairs?
About $34.7M a year, or $1,076 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 12 collision repair and body shops on map listings, it comes to $2.9M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 32,253 households in Wood County and national spending patterns by income.
How does Wood County, WI compare with the U.S. for collision repair and body shops?
Wood County has 3.7 collision repair and body shops per 10,000 households, 19% above the U.S. rate of 3.1. Spending per shop is $2.9M, 6% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Wood County would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 4,608 households, against one for every 3,689 across the U.S.
How fast is Wood County, WI growing?
Population estimates put Wood County at 74,060 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 32,253 households. Median household income in Wood County is $67,989, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 55 for collision repair and body shops (upper middle), #552 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.