Market rankings · Wisconsin
Auto repair and car care businesses in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for auto repair and car care businesses, with competitor counts and household spending for each.
- Listings
- 8,556
- 2,093 chain locations (24%)
- Official establishments
- 3,513
- +1.2% since 2019
- Household spending a year
- $2.6B
- On vehicle maintenance and repairs
- Listings per 10k households
- 34.5
- 3% below the U.S.
- Spending per listing
- $307K
- 14% above the U.S.
- Rank among states
- #9 of 51
- Market score 66 · Upper middle
A site report maps the auto repair and car care businesses on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8,556 auto repair and car care businesses in Wisconsin. Of those, 2,093 are chain locations, or 24%, against 24% across the U.S. That comes to 34.5 for every 10,000 households, 3% below the U.S. rate of 35.7.
Household spending on vehicle maintenance and repairs in Wisconsin comes to about $2.6B a year: $1,061 per household, 11% above the U.S. average. That is about $307K of household spending for each business on map listings, 14% above the U.S. figure of $269K.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in Wisconsin was 3,513 in 2023, up 1.2% from 2019. That is one for every 706 households, against one for every 681 across the U.S. Across the U.S., the count rose 4.1% over the same years. Since fiscal 2022, 172 SBA-backed loans worth $96.1M have gone to businesses classed as automotive repair and maintenance, and tire dealers in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #9 for auto repair and car care businesses, with a Groundwork market score of 66 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (81). Of the 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest (83).
Every market in Wisconsin for auto repair and car care businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 81 | 872 | 28.9 | $353K | +4.1% | #7 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 78 | 4,270 | 28.9 | $377K | +2.6% | #18 of 387 |
| 2Kenosha, WI | 72 | 233 | 33.8 | $324K | −0.4% | #43 of 387 |
| 3Green Bay, WI | 69 | 477 | 35.0 | $313K | +2.5% | #61 of 387 |
| 4La Crosse-Onalaska, WI-MN | 63 | 239 | 33.2 | $318K | +0.4% | #94 of 387 |
| 5Oshkosh-Neenah, WI | 62 | 241 | 33.2 | $313K | +1.4% | #102 of 387 |
| 6Wausau, WI | 61 | 193 | 33.4 | $338K | +1.0% | #110 of 387 |
| 7Milwaukee-Waukesha, WI | 61 | 2,030 | 30.9 | $311K | 0.0% | #111 of 387 |
| 8Racine-Mount Pleasant, WI | 61 | 276 | 34.3 | $309K | +0.4% | #112 of 387 |
| 9Appleton, WI | 59 | 372 | 37.3 | $304K | +2.7% | #130 of 387 |
| 10Janesville-Beloit, WI | 59 | 254 | 37.8 | $286K | +1.7% | #132 of 387 |
| 11Fond du Lac, WI | 56 | 163 | 37.7 | $289K | +0.5% | #153 of 387 |
| 12Sheboygan, WI | 55 | 186 | 37.4 | $278K | 0.0% | #162 of 387 |
| Duluth, MN-WI | 52 | 448 | 37.2 | $290K | +0.2% | #191 of 387 |
| 13Eau Claire, WI | 51 | 305 | 42.4 | $260K | +2.6% | #198 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawano, WI | 83 | 62 | 33.2 | $341K | +1.4% | #13 of 538 |
| 2Whitewater-Elkhorn, WI | 82 | 135 | 31.3 | $379K | +0.8% | #16 of 538 |
| 3Stevens Point-Plover, WI | 81 | 87 | 29.3 | $388K | +2.2% | #20 of 538 |
| 4Menomonie, WI | 77 | 65 | 37.3 | $316K | +1.7% | #34 of 538 |
| 5Sparta, WI | 76 | 66 | 36.1 | $305K | +0.6% | #41 of 538 |
| 6Manitowoc, WI | 70 | 121 | 34.4 | $316K | +0.4% | #81 of 538 |
| 7Watertown-Fort Atkinson, WI | 69 | 142 | 40.7 | $277K | +0.3% | #90 of 538 |
| 8Baraboo, WI | 69 | 116 | 41.4 | $273K | +1.3% | #91 of 538 |
| 9Beaver Dam, WI | 68 | 140 | 39.0 | $288K | −0.3% | #100 of 538 |
| 10Marinette, WI-MI | 62 | 113 | 38.4 | $278K | +0.3% | #161 of 538 |
| 11Wisconsin Rapids-Marshfield, WI | 47 | 144 | 44.6 | $241K | −0.2% | #302 of 538 |
| 12Platteville, WI | 38 | 117 | 58.6 | $190K | +0.9% | #399 of 538 |
| 13Rice Lake, WI | 36 | 108 | 54.1 | $212K | −0.5% | #410 of 538 |
| Iron Mountain, MI-WI | 26 | 73 | 51.8 | $191K | +0.4% | #480 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 16 | 21.5 | $544K | +3.4% | #24 of 2,401 |
| 2Pierce County, WI | 88 | 46 | 29.0 | $448K | +3.1% | #31 of 2,401 |
| 3Adams County, WI | 83 | 23 | 24.2 | $460K | +5.2% | #78 of 2,401 |
| 4Oconto County, WI | 80 | 55 | 32.7 | $385K | +2.9% | #122 of 2,401 |
| 5Iowa County, WI | 78 | 27 | 26.7 | $443K | +1.0% | #155 of 2,401 |
| 6Door County, WI | 77 | 45 | 30.0 | $380K | +1.6% | #185 of 2,401 |
| 7Dane County, WI | 77 | 663 | 26.4 | $373K | +4.9% | #186 of 2,401 |
| 8Calumet County, WI | 75 | 54 | 25.3 | $470K | +2.9% | #218 of 2,401 |
| 9Portage County, WI | 74 | 87 | 29.3 | $388K | +2.2% | #246 of 2,401 |
| 10Walworth County, WI | 74 | 135 | 31.3 | $379K | +0.8% | #248 of 2,401 |
| 11Burnett County, WI | 73 | 22 | 30.6 | $376K | +3.9% | #268 of 2,401 |
| 12Sawyer County, WI | 73 | 27 | 30.6 | $335K | +4.0% | #278 of 2,401 |
| 13Shawano County, WI | 72 | 62 | 36.0 | $317K | +1.7% | #312 of 2,401 |
| 14Ozaukee County, WI | 71 | 108 | 28.2 | $401K | +3.0% | #331 of 2,401 |
| 15Kewaunee County, WI | 69 | 26 | 31.1 | $418K | +1.0% | #377 of 2,401 |
| 16Vernon County, WI | 69 | 39 | 31.4 | $350K | +2.4% | #384 of 2,401 |
| 17Crawford County, WI | 69 | 21 | 31.3 | $341K | −1.1% | #385 of 2,401 |
| 18St. Croix County, WI | 67 | 151 | 40.3 | $326K | +4.7% | #461 of 2,401 |
| 19Dunn County, WI | 67 | 65 | 37.3 | $316K | +1.7% | #467 of 2,401 |
| 20Monroe County, WI | 67 | 66 | 36.1 | $305K | +0.6% | #471 of 2,401 |
| 21Green Lake County, WI | 66 | 21 | 25.3 | $423K | +1.5% | #484 of 2,401 |
| 22Kenosha County, WI | 66 | 233 | 33.8 | $324K | −0.4% | #502 of 2,401 |
| 23Marquette County, WI | 66 | 28 | 40.1 | $288K | +2.1% | #512 of 2,401 |
| 24Vilas County, WI | 65 | 44 | 39.5 | $269K | +2.9% | #553 of 2,401 |
| 25Polk County, WI | 64 | 74 | 37.9 | $327K | +1.7% | #569 of 2,401 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Waukesha County, WI | 63 | 616 | 36.5 | $321K | +2.4% | #621 of 2,401 |
| 27Brown County, WI | 63 | 396 | 35.7 | $296K | +2.6% | #630 of 2,401 |
| 28Buffalo County, WI | 62 | 25 | 43.7 | $276K | −0.1% | #675 of 2,401 |
| 29Manitowoc County, WI | 61 | 121 | 34.4 | $316K | +0.4% | #696 of 2,401 |
| 30Winnebago County, WI | 61 | 241 | 33.2 | $313K | +1.4% | #697 of 2,401 |
| 31Washburn County, WI | 61 | 28 | 37.0 | $308K | +2.8% | #698 of 2,401 |
| 32Marathon County, WI | 60 | 193 | 33.4 | $338K | +1.0% | #725 of 2,401 |
| 33Racine County, WI | 60 | 276 | 34.3 | $309K | +0.4% | #734 of 2,401 |
| 34Rock County, WI | 59 | 254 | 37.8 | $286K | +1.7% | #797 of 2,401 |
| 35Jefferson County, WI | 59 | 142 | 40.7 | $277K | +0.3% | #803 of 2,401 |
| 36Waushara County, WI | 59 | 49 | 46.3 | $255K | +2.8% | #813 of 2,401 |
| 37La Crosse County, WI | 58 | 177 | 34.4 | $296K | +0.3% | #835 of 2,401 |
| 38Dodge County, WI | 58 | 140 | 39.0 | $288K | −0.3% | #841 of 2,401 |
| 39Lafayette County, WI | 58 | 29 | 42.9 | $286K | +5.2% | #844 of 2,401 |
| 40Eau Claire County, WI | 58 | 171 | 38.2 | $277K | +3.0% | #847 of 2,401 |
| 41Sauk County, WI | 58 | 116 | 41.4 | $273K | +1.3% | #851 of 2,401 |
| 42Columbia County, WI | 57 | 96 | 39.7 | $307K | −0.7% | #871 of 2,401 |
| 43Fond du Lac County, WI | 57 | 163 | 37.7 | $289K | +0.5% | #879 of 2,401 |
| 44Washington County, WI | 56 | 224 | 39.3 | $293K | +1.8% | #928 of 2,401 |
| 45Lincoln County, WI | 55 | 45 | 35.2 | $309K | −0.1% | #961 of 2,401 |
| 46Sheboygan County, WI | 54 | 186 | 37.4 | $278K | 0.0% | #1,035 of 2,401 |
| 47Outagamie County, WI | 54 | 318 | 40.6 | $276K | +2.6% | #1,037 of 2,401 |
| 48Rusk County, WI | 53 | 26 | 40.9 | $267K | −0.2% | #1,093 of 2,401 |
| 49Milwaukee County, WI | 51 | 1,082 | 27.6 | $301K | −1.5% | #1,170 of 2,401 |
| 50Taylor County, WI | 51 | 33 | 41.0 | $288K | +0.9% | #1,173 of 2,401 |
| 51Waupaca County, WI | 51 | 92 | 40.8 | $284K | −0.6% | #1,177 of 2,401 |
| 52Jackson County, WI | 50 | 36 | 43.5 | $264K | −0.5% | #1,235 of 2,401 |
| 53Oneida County, WI | 47 | 67 | 38.3 | $274K | +0.7% | #1,329 of 2,401 |
| 54Chippewa County, WI | 47 | 134 | 49.4 | $237K | +1.9% | #1,341 of 2,401 |
| 55Price County, WI | 46 | 22 | 33.6 | $314K | −0.3% | #1,360 of 2,401 |
| 56Clark County, WI | 46 | 56 | 43.6 | $267K | +1.2% | #1,374 of 2,401 |
| 57Ashland County, WI | 46 | 27 | 39.5 | $259K | +1.1% | #1,380 of 2,401 |
| 58Trempealeau County, WI | 46 | 59 | 47.1 | $256K | +1.1% | #1,383 of 2,401 |
| 59Marinette County, WI | 45 | 86 | 45.1 | $243K | +1.6% | #1,426 of 2,401 |
| 60Douglas County, WI | 44 | 71 | 37.1 | $285K | −0.8% | #1,454 of 2,401 |
| 61Richland County, WI | 44 | 32 | 44.1 | $254K | −1.4% | #1,470 of 2,401 |
| 62Juneau County, WI | 43 | 48 | 43.8 | $256K | −0.5% | #1,506 of 2,401 |
| 63Wood County, WI | 39 | 144 | 44.6 | $241K | −0.2% | #1,706 of 2,401 |
| 64Langlade County, WI | 37 | 35 | 39.4 | $254K | +0.4% | #1,769 of 2,401 |
| 65Green County, WI | 34 | 86 | 54.5 | $217K | +0.5% | #1,885 of 2,401 |
| 66Grant County, WI | 33 | 117 | 58.6 | $190K | +0.9% | #1,932 of 2,401 |
| 67Barron County, WI | 31 | 108 | 54.1 | $212K | −0.5% | #1,999 of 2,401 |
| Forest County, WI | Not scored | 21 | 52.4 | $206K | +4.4% | |
| Pepin County, WI | Not scored | 14 | 46.0 | $273K | +2.2% | |
| Iron County, WI | Not scored | 9 | 28.9 | $372K | −0.3% | |
| Florence County, WI | Not scored | 7 | 31.9 | $356K | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 auto repair and car care businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many auto repair and car care businesses are in Wisconsin?
Wisconsin has 8,556 auto repair and car care businesses on map listings as of September 2026. 2,093 of them (24%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 3,513 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 1.2% from 2019. Another 4,926 one-person businesses have no payroll, by official counts.
How much do households in Wisconsin spend on vehicle maintenance and repairs?
About $2.6B a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 8,556 auto repair and car care businesses on map listings, it comes to $307K per business. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for auto repair and car care businesses?
Wisconsin has 34.5 auto repair and car care businesses per 10,000 households, 3% below the U.S. rate of 35.7. Spending per business is $307K, 14% above the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, Wisconsin would have about 9,790, against 8,556 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 681 across the U.S. The official count rose 1.2% from 2019 to 2023, against +4.1% for the U.S.
Which market in Wisconsin has the highest market score for auto repair and car care businesses?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 81 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest, at 83 (high). Among 67 scored counties in Wisconsin, Bayfield County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 66 for auto repair and car care businesses (upper middle), #9 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Auto repair and car care in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for auto repair and car care businesses across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Auto repair shops5,142 listings
- Collision repair and body shops793 listings
- Car washes and detailing829 listings
- Tire shops625 listings
- Oil change and quick lube203 listings
- Gas stations2,792 listings
- Insurance agencies3,395 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.