Auto · Metro area · Wisconsin
Collision repair and body shops in the Wausau, WI metro area
The collision repair and body shops in the Wausau, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #269 of 381 scored metro areas
#12 of 13 scored metro areas based in Wisconsin
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 21
- −8.7% since 2019
- Household spending a year
- $65.2M
- On vehicle maintenance and repairs · $1,127 a household
- Spending per listing
- $3M
- 4% below the U.S.
- Listings per 10k households
- 3.8
- 23% above the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the collision repair and body shops around any address in the Wausau metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Wausau metro area spend about $65.2M a year on vehicle maintenance and repairs, or $1,127 per household, 18% above the U.S. average. That is about $3M of household spending for each shop on map listings, 4% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
The Wausau metro area has 22 collision repair and body shops on map listings as of September 2026. One of them (5%) is a chain location, against 14% across the U.S. That comes to 3.8 for every 10,000 households, 23% above the U.S. rate of 3.1.
Official counts show 21 businesses with payroll classed as automotive body, paint and interior repair in the Wausau metro area in 2023, down 8.7% from 2019. That is one for every 2,756 households, against one for every 3,689 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $339K have gone to businesses classed as automotive body, paint and interior repair in the Wausau metro area.
Population estimates show the Wausau metro area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for collision repair and body shops in the Wausau metro area is 39 (lower middle), #269 of 381 scored metro areas and #12 of 13 scored metro areas based in Wisconsin.
How the Wausau metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wausau metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 3.2 | 3.1 |
| Spending per listing | $3M | $3.3M | $3.1M |
| Households per official establishment | 2,756 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | −8.7% | −5.2% | −0.8% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,127 | $1,061 | $958 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 39 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21−8.7% over the period
- Employees, 2023
- 118
- Annual payroll, 2023
- $6.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $339K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Wausau metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wausau metro area
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wausau metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Wausau metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 79 | 65 | 2.2 | $4.7M | +4.1% | #12 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 378 | 2.6 | $4.3M | +2.6% | #83 of 381 |
| 2Oshkosh-Neenah, WI | 65 | 17 | 2.3 | $4.4M | +1.4% | #92 of 381 |
| 3Kenosha, WI | 64 | 17 | 2.5 | $4.4M | −0.4% | #96 of 381 |
| 4Green Bay, WI | 58 | 40 | 2.9 | $3.7M | +2.5% | #146 of 381 |
| 5Sheboygan, WI | 55 | 14 | 2.8 | $3.7M | 0.0% | #162 of 381 |
| 6Eau Claire, WI | 52 | 22 | 3.1 | $3.6M | +2.6% | #185 of 381 |
| 7Racine-Mount Pleasant, WI | 51 | 27 | 3.4 | $3.2M | +0.4% | #194 of 381 |
| 8La Crosse-Onalaska, WI-MN | 50 | 27 | 3.7 | $2.8M | +0.4% | #204 of 381 |
| 9Milwaukee-Waukesha, WI | 47 | 184 | 2.8 | $3.4M | 0.0% | #215 of 381 |
| 12Wausau, WI | 39 | 22 | 3.8 | $3M | +1.0% | #269 of 381 |
Other business types in the Wausau metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care61
- Auto repair shops55
- Collision repair and body shops39
- Car washes and detailing76
- Tire shops73
- Oil change and quick lube49
- Gas stations55
- Insurance agencies24
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Wausau, WI metro area?
Map listings as of September 2026 show 22 collision repair and body shops in the Wausau metro area. One of them (5%) is a chain location. The listings count collision repair and auto body shops. Official counts show 21 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 8.7% from 2019.
How much do households in the Wausau, WI metro area spend on vehicle maintenance and repairs?
About $65.2M a year, or $1,127 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 22 collision repair and body shops on map listings, it comes to $3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in the Wausau metro area and national spending patterns by income.
How does the Wausau, WI metro area compare with the U.S. for collision repair and body shops?
The Wausau metro area has 3.8 collision repair and body shops per 10,000 households, 23% above the U.S. rate of 3.1. Spending per shop is $3M, 4% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Wausau metro area would have about 21, against 22 on map listings. There is one business with payroll in the industry for every 2,756 households, against one for every 3,689 across the U.S. The official count fell 8.7% from 2019 to 2023, against −0.8% for the U.S.
How fast is the Wausau, WI metro area growing?
Population estimates put the Wausau metro area at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in the Wausau metro area is $77,884, 4% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wausau metro area scores 39 for collision repair and body shops (lower middle), #269 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wausau metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Wausau metro area
Screening a site or an acquisition in the Wausau metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.