Groundwork

Auto · County · Wisconsin

Collision repair and body shops in Marinette County, WI

Competitor counts, household spending and official business counts for collision repair and body shops in Marinette County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #963 of 1,327 scored counties
#37 of 45 scored counties in Wisconsin

Listings
9
1 chain location (11%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$20.9M
On vehicle maintenance and repairs · $1,098 a household
Spending per listing
$2.3M
25% below the U.S.
Listings per 10k households
4.7
52% above the U.S.
Population, 2025
42,574
+1.6% since 2020

See the collision repair and body shops around any address in Marinette County

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,098 per household (15% above the U.S. average), households in Marinette County spend about $20.9M a year on vehicle maintenance and repairs. That works out to $2.3M per shop, 25% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

There are 9 collision repair and body shops on map listings in Marinette County as of September 2026. One of them (11%) is a chain location, against 14% across the U.S. Per 10,000 households, that is 4.7, 52% above the U.S. rate of 3.1.

The official count of businesses with payroll classed as automotive body, paint and interior repair in Marinette County was 9 in 2023. That is one for every 2,117 households, against one for every 3,689 across the U.S.

Between 2020 and 2025, the population of Marinette County grew 1.6%, slower than the U.S. (+3.1%). Marinette County scores 37 (lower middle) on the Groundwork market score for collision repair and body shops, ranking #963 of 1,327 scored counties and #37 of 45 scored counties in Wisconsin.

How Marinette County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Marinette County, WI compared with Wisconsin and the U.S.
MeasureMarinette CountyWisconsinU.S.
Listings per 10k households4.73.23.1
Spending per listing$2.3M$3.3M$3.1M
Households per official establishment2,1173,5223,689
Official establishment growth, 2019–2023n/a−5.2%−0.8%
Population growth, 2020–2025+1.6%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,098$1,061$958
Median household income$63,809$77,485$80,734
Groundwork market score3750

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 9
Employees, 2023
39
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in Marinette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marinette County

Population, 2025 estimate
42,574+1.6% since 2020
Households
19,051
Median age
47.6
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
1,400 sq. mi.
People per square mile
30
Median household income
$63,809+26.8% vs. 2015–2019, before inflation
Average household income
$79,117
Median home value
$158,600
Jobs located here
17,150
Daytime population
41,438Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marinette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Marinette County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Walworth County, WI8392.1$5.7M+0.8%#40 of 1,327
2Dane County, WI81471.9$5.3M+4.9%#60 of 1,327
3Pierce County, WI7653.2$4.1M+3.1%#122 of 1,327
4Oconto County, WI7253.0$4.2M+2.9%#175 of 1,327
5Manitowoc County, WI7082.3$4.8M+0.4%#210 of 1,327
6Kenosha County, WI66172.5$4.4M−0.4%#292 of 1,327
7Winnebago County, WI66172.3$4.4M+1.4%#293 of 1,327
8Ozaukee County, WI66102.6$4.3M+3.0%#294 of 1,327
9Columbia County, WI6462.5$4.9M−0.7%#328 of 1,327
10Brown County, WI64312.8$3.8M+2.6%#336 of 1,327
37Marinette County, WI3794.7$2.3M+1.6%#963 of 1,327

Other business types in Marinette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in Marinette County, WI?

As of September 2026, map listings count 9 collision repair and body shops in Marinette County. One of them (11%) is a chain location. The listings count collision repair and auto body shops. Official counts show 9 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in Marinette County, WI spend on vehicle maintenance and repairs?

About $20.9M a year, or $1,098 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 9 collision repair and body shops on map listings, it comes to $2.3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 19,051 households in Marinette County and national spending patterns by income.

How does Marinette County, WI compare with the U.S. for collision repair and body shops?

Marinette County has 4.7 collision repair and body shops per 10,000 households, 52% above the U.S. rate of 3.1. Spending per shop is $2.3M, 25% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Marinette County would have about 7, against 9 on map listings. There is one business with payroll in the industry for every 2,117 households, against one for every 3,689 across the U.S.

How fast is Marinette County, WI growing?

Population estimates put Marinette County at 42,574 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 19,051 households. Median household income in Marinette County is $63,809, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marinette County scores 37 for collision repair and body shops (lower middle), #963 of 1,327 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marinette County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in Marinette County

Screening a site or an acquisition in Marinette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.