Auto · County · Wisconsin
Collision repair and body shops in Vilas County, WI
How Vilas County, WI compares with other counties and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #889 of 1,327 scored counties
#34 of 45 scored counties in Wisconsin
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.8M
- On vehicle maintenance and repairs · $1,062 a household
- Spending per listing
- $2M
- 36% below the U.S.
- Listings per 10k households
- 5.4
- 74% above the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the collision repair and body shops around any address in Vilas County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Vilas County comes to about $11.8M a year: $1,062 per household, 11% above the U.S. average. That works out to $2M per shop, 36% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
Vilas County has 6 collision repair and body shops on map listings as of September 2026. One of them (17%) is a chain location, against 14% across the U.S. Per 10,000 households, that is 5.4, 74% above the U.S. rate of 3.1.
Official counts don’t publish a figure for automotive body, paint and interior repair in Vilas County, since they leave out counts under 3.
Between 2020 and 2025, the population of Vilas County grew 2.9%, in step with the U.S. (+3.1%). The Groundwork market score for collision repair and body shops in Vilas County is 41 (lower middle), #889 of 1,327 scored counties and #34 of 45 scored counties in Wisconsin.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.2 | 3.1 |
| Spending per listing | $2M | $3.3M | $3.1M |
| Households per official establishment | n/a | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −5.2% | −0.8% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,062 | $1,061 | $958 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 41 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
| 34Vilas County, WI | 41 | 6 | 5.4 | $2M | +2.9% | #889 of 1,327 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care65
- Auto repair shops66
- Collision repair and body shops41
- Car washes and detailing
- Tire shops
- Oil change and quick lube
- Gas stations29
- Insurance agencies59
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Vilas County, WI?
Map listings as of September 2026 show 6 collision repair and body shops in Vilas County. One of them (17%) is a chain location. The listings count collision repair and auto body shops. No official count is published for automotive body, paint and interior repair in Vilas County: counts under 3 are left out.
How much do households in Vilas County, WI spend on vehicle maintenance and repairs?
About $11.8M a year, or $1,062 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 6 collision repair and body shops on map listings, it comes to $2M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for collision repair and body shops?
Vilas County has 5.4 collision repair and body shops per 10,000 households, 74% above the U.S. rate of 3.1. Spending per shop is $2M, 36% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Vilas County would have about 4, against 6 on map listings.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 41 for collision repair and body shops (lower middle), #889 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.