Groundwork

Auto · County · Wisconsin

Collision repair and body shops in Waupaca County, WI

The collision repair and body shops in Waupaca County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #920 of 1,327 scored counties
#36 of 45 scored counties in Wisconsin

Listings
10
0 chain locations (0%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$26.2M
On vehicle maintenance and repairs · $1,159 a household
Spending per listing
$2.6M
15% below the U.S.
Listings per 10k households
4.4
42% above the U.S.
Population, 2025
51,461
−0.6% since 2020

See the collision repair and body shops around any address in Waupaca County

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 10 collision repair and body shops in Waupaca County. None of them are chain locations, against 14% across the U.S. That comes to 4.4 for every 10,000 households, 42% above the U.S. rate of 3.1.

Households in Waupaca County spend about $26.2M a year on vehicle maintenance and repairs, or $1,159 per household, 21% above the U.S. average. That is about $2.6M of household spending for each shop on map listings, 15% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.

In 2023, official counts showed 10 businesses with payroll in Waupaca County classed as automotive body, paint and interior repair. That is one for every 2,257 households, against one for every 3,689 across the U.S.

Between 2020 and 2025, the population of Waupaca County declined 0.6%, against +3.1% for the U.S. The Groundwork market score for collision repair and body shops in Waupaca County is 39 (lower middle), #920 of 1,327 scored counties and #36 of 45 scored counties in Wisconsin.

How Waupaca County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Waupaca County, WI compared with Wisconsin and the U.S.
MeasureWaupaca CountyWisconsinU.S.
Listings per 10k households4.43.23.1
Spending per listing$2.6M$3.3M$3.1M
Households per official establishment2,2573,5223,689
Official establishment growth, 2019–2023n/a−5.2%−0.8%
Population growth, 2020–2025−0.6%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,159$1,061$958
Median household income$72,830$77,485$80,734
Groundwork market score3950

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 10
Employees, 2023
34
Annual payroll, 2023
$1.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
100 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in Waupaca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Waupaca County

Population, 2025 estimate
51,461−0.6% since 2020
Households
22,571
Median age
45.5
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
748 sq. mi.
People per square mile
69
Median household income
$72,830+24.1% vs. 2015–2019, before inflation
Average household income
$93,820
Median home value
$211,400
Jobs located here
18,125
Daytime population
43,135Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Waupaca County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Waupaca County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Walworth County, WI8392.1$5.7M+0.8%#40 of 1,327
2Dane County, WI81471.9$5.3M+4.9%#60 of 1,327
3Pierce County, WI7653.2$4.1M+3.1%#122 of 1,327
4Oconto County, WI7253.0$4.2M+2.9%#175 of 1,327
5Manitowoc County, WI7082.3$4.8M+0.4%#210 of 1,327
6Kenosha County, WI66172.5$4.4M−0.4%#292 of 1,327
7Winnebago County, WI66172.3$4.4M+1.4%#293 of 1,327
8Ozaukee County, WI66102.6$4.3M+3.0%#294 of 1,327
9Columbia County, WI6462.5$4.9M−0.7%#328 of 1,327
10Brown County, WI64312.8$3.8M+2.6%#336 of 1,327
36Waupaca County, WI39104.4$2.6M−0.6%#920 of 1,327

Other business types in Waupaca County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in Waupaca County, WI?

Waupaca County has 10 collision repair and body shops on map listings as of September 2026. None of them are chain locations. The listings count collision repair and auto body shops. Official counts show 10 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in Waupaca County, WI spend on vehicle maintenance and repairs?

About $26.2M a year, or $1,159 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 10 collision repair and body shops on map listings, it comes to $2.6M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 22,571 households in Waupaca County and national spending patterns by income.

How does Waupaca County, WI compare with the U.S. for collision repair and body shops?

Waupaca County has 4.4 collision repair and body shops per 10,000 households, 42% above the U.S. rate of 3.1. Spending per shop is $2.6M, 15% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, Waupaca County would have about 9, against 10 on map listings. There is one business with payroll in the industry for every 2,257 households, against one for every 3,689 across the U.S.

How fast is Waupaca County, WI growing?

Population estimates put Waupaca County at 51,461 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 22,571 households. The median household income in Waupaca County is $72,830 a year, 10% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waupaca County scores 39 for collision repair and body shops (lower middle), #920 of 1,327 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Waupaca County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in Waupaca County

Screening a site or an acquisition in Waupaca County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.