Auto · Metro area · Wisconsin
Collision repair and body shops in the Madison, WI metro area
The collision repair and body shops in the Madison, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #12 of 381 scored metro areas
#1 of 13 scored metro areas based in Wisconsin
- Listings
- 65
- 11 chain locations (17%)
- Official establishments
- 59
- −10.6% since 2019
- Household spending a year
- $307.4M
- On vehicle maintenance and repairs · $1,019 a household
- Spending per listing
- $4.7M
- 53% above the U.S.
- Listings per 10k households
- 2.2
- 29% below the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the collision repair and body shops around any address in the Madison metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Madison metro area scores 79 (high) on the Groundwork market score for collision repair and body shops, ranking #12 of 381 scored metro areas and #1 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for collision repair and body shops.
Household spending on vehicle maintenance and repairs in the Madison metro area comes to about $307.4M a year: $1,019 per household, 6% above the U.S. average. Spread across 65 collision repair and body shops, that is $4.7M per shop, 53% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
The Madison metro area has 65 collision repair and body shops on map listings as of September 2026. Chain locations make up 17% of them, against 14% across the U.S. That comes to 2.2 for every 10,000 households, 29% below the U.S. rate of 3.1.
In 2023, official counts showed 59 businesses with payroll in the Madison metro area classed as automotive body, paint and interior repair, down 10.6% from 2019. That is one for every 5,112 households, against one for every 3,689 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $234K has gone to businesses classed as automotive body, paint and interior repair in the Madison metro area. Population estimates show the Madison metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 3.2 | 3.1 |
| Spending per listing | $4.7M | $3.3M | $3.1M |
| Households per official establishment | 5,112 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | −10.6% | −5.2% | −0.8% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,019 | $1,061 | $958 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 79 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 59−10.6% over the period
- Employees, 2023
- 315
- Annual payroll, 2023
- $19.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6511 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $234K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 79 | 65 | 2.2 | $4.7M | +4.1% | #12 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 378 | 2.6 | $4.3M | +2.6% | #83 of 381 |
| 2Oshkosh-Neenah, WI | 65 | 17 | 2.3 | $4.4M | +1.4% | #92 of 381 |
| 3Kenosha, WI | 64 | 17 | 2.5 | $4.4M | −0.4% | #96 of 381 |
| 4Green Bay, WI | 58 | 40 | 2.9 | $3.7M | +2.5% | #146 of 381 |
| 5Sheboygan, WI | 55 | 14 | 2.8 | $3.7M | 0.0% | #162 of 381 |
| 6Eau Claire, WI | 52 | 22 | 3.1 | $3.6M | +2.6% | #185 of 381 |
| 7Racine-Mount Pleasant, WI | 51 | 27 | 3.4 | $3.2M | +0.4% | #194 of 381 |
| 8La Crosse-Onalaska, WI-MN | 50 | 27 | 3.7 | $2.8M | +0.4% | #204 of 381 |
| 9Milwaukee-Waukesha, WI | 47 | 184 | 2.8 | $3.4M | 0.0% | #215 of 381 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care81
- Auto repair shops77
- Collision repair and body shops79
- Car washes and detailing77
- Tire shops84
- Oil change and quick lube64
- Gas stations62
- Insurance agencies33
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Madison, WI metro area?
Map listings as of September 2026 show 65 collision repair and body shops in the Madison metro area. 11 of them (17%) are chain locations. The listings count collision repair and auto body shops. Official counts show 59 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 10.6% from 2019.
How much do households in the Madison, WI metro area spend on vehicle maintenance and repairs?
About $307.4M a year, or $1,019 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 65 collision repair and body shops on map listings, it comes to $4.7M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for collision repair and body shops?
The Madison metro area has 2.2 collision repair and body shops per 10,000 households, 29% below the U.S. rate of 3.1. Spending per shop is $4.7M, 53% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Madison metro area would have about 100, against 65 on map listings. There is one business with payroll in the industry for every 5,112 households, against one for every 3,689 across the U.S. The official count fell 10.6% from 2019 to 2023, against −0.8% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 79 for collision repair and body shops (high), #12 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.