Market rankings · Wisconsin
Tire shops in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for tire shops, with competitor counts and household spending for each.
- Listings
- 625
- 246 chain locations (39%)
- Official establishments
- 241
- −4.0% since 2019
- Household spending a year
- $2.6B
- On vehicle maintenance and repairs
- Listings per 10k households
- 2.5
- 34% below the U.S.
- Spending per listing
- $4.2M
- 68% above the U.S.
- Rank among states
- #4 of 51
- Market score 76 · High
A site report maps the tire shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 625 tire shops in Wisconsin. Of those, 246 are chain locations, or 39%, against 39% across the U.S. That comes to 2.5 for every 10,000 households, 34% below the U.S. rate of 3.8.
At $1,061 per household (11% above the U.S. average), households in Wisconsin spend about $2.6B a year on vehicle maintenance and repairs. Spread across 625 tire shops, that is $4.2M per shop, 68% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.
Official counts show 241 businesses with payroll classed as tire dealers in Wisconsin in 2023, down 4.0% from 2019. That is one for every 10,288 households, against one for every 6,381 across the U.S. Across the U.S., the count fell 0.4% over the same years. Since fiscal 2022, 4 SBA-backed loans worth $1M have gone to businesses classed as tire dealers in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #4 for tire shops, with a Groundwork market score of 76 (high). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (84). Of the 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (87).
Every market in Wisconsin for tire shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 84 | 65 | 2.2 | $4.7M | +4.1% | #3 of 386 |
| 2Appleton, WI | 84 | 24 | 2.4 | $4.7M | +2.7% | #4 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 379 | 2.6 | $4.2M | +2.6% | #9 of 386 |
| 3Janesville-Beloit, WI | 79 | 18 | 2.7 | $4M | +1.7% | #18 of 386 |
| 4Green Bay, WI | 77 | 42 | 3.1 | $3.6M | +2.5% | #23 of 386 |
| 5Eau Claire, WI | 77 | 23 | 3.2 | $3.4M | +2.6% | #24 of 386 |
| 6La Crosse-Onalaska, WI-MN | 76 | 16 | 2.2 | $4.7M | +0.4% | #25 of 386 |
| 7Kenosha, WI | 76 | 17 | 2.5 | $4.4M | −0.4% | #26 of 386 |
| 8Fond du Lac, WI | 75 | 11 | 2.5 | $4.3M | +0.5% | #29 of 386 |
| 9Sheboygan, WI | 74 | 11 | 2.2 | $4.7M | 0.0% | #35 of 386 |
| 10Wausau, WI | 73 | 11 | 1.9 | $5.9M | +1.0% | #39 of 386 |
| 11Racine-Mount Pleasant, WI | 73 | 23 | 2.9 | $3.7M | +0.4% | #43 of 386 |
| 12Milwaukee-Waukesha, WI | 72 | 145 | 2.2 | $4.4M | 0.0% | #50 of 386 |
| 13Oshkosh-Neenah, WI | 71 | 23 | 3.2 | $3.3M | +1.4% | #60 of 386 |
| Duluth, MN-WI | 66 | 35 | 2.9 | $3.7M | +0.2% | #94 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 87 | 8 | 2.7 | $4.2M | +2.2% | #5 of 431 |
| 2Whitewater-Elkhorn, WI | 86 | 13 | 3.0 | $3.9M | +0.8% | #6 of 431 |
| 3Baraboo, WI | 83 | 5 | 1.8 | $6.3M | +1.3% | #11 of 431 |
| 4Menomonie, WI | 82 | 6 | 3.4 | $3.4M | +1.7% | #16 of 431 |
| 5Manitowoc, WI | 81 | 9 | 2.6 | $4.2M | +0.4% | #19 of 431 |
| 6Beaver Dam, WI | 79 | 9 | 2.5 | $4.5M | −0.3% | #26 of 431 |
| 7Marinette, WI-MI | 78 | 9 | 3.1 | $3.5M | +0.3% | #29 of 431 |
| 8Watertown-Fort Atkinson, WI | 75 | 11 | 3.2 | $3.6M | +0.3% | #52 of 431 |
| 9Sparta, WI | 74 | 6 | 3.3 | $3.4M | +0.6% | #55 of 431 |
| 10Wisconsin Rapids-Marshfield, WI | 72 | 12 | 3.7 | $2.9M | −0.2% | #67 of 431 |
| 11Platteville, WI | 53 | 12 | 6.0 | $1.9M | +0.9% | #197 of 431 |
| 12Rice Lake, WI | 49 | 9 | 4.5 | $2.5M | −0.5% | #223 of 431 |
| Iron Mountain, MI-WI | 37 | 7 | 5.0 | $2M | +0.4% | #317 of 431 |
| Shawano, WI | Not scored | 2 | 1.1 | $10.6M | +1.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 9 | 2.4 | $5.5M | +4.7% | #9 of 1,530 |
| 2Pierce County, WI | 85 | 5 | 3.2 | $4.1M | +3.1% | #44 of 1,530 |
| 3Outagamie County, WI | 84 | 19 | 2.4 | $4.6M | +2.6% | #50 of 1,530 |
| 4Dane County, WI | 83 | 47 | 1.9 | $5.3M | +4.9% | #58 of 1,530 |
| 5Calumet County, WI | 82 | 5 | 2.3 | $5.1M | +2.9% | #71 of 1,530 |
| 6Portage County, WI | 82 | 8 | 2.7 | $4.2M | +2.2% | #76 of 1,530 |
| 7Walworth County, WI | 81 | 13 | 3.0 | $3.9M | +0.8% | #89 of 1,530 |
| 8Washington County, WI | 81 | 18 | 3.2 | $3.6M | +1.8% | #91 of 1,530 |
| 9Waukesha County, WI | 80 | 44 | 2.6 | $4.5M | +2.4% | #96 of 1,530 |
| 10Sauk County, WI | 79 | 5 | 1.8 | $6.3M | +1.3% | #104 of 1,530 |
| 11Rock County, WI | 79 | 18 | 2.7 | $4M | +1.7% | #112 of 1,530 |
| 12Manitowoc County, WI | 78 | 9 | 2.6 | $4.2M | +0.4% | #124 of 1,530 |
| 13Columbia County, WI | 76 | 6 | 2.5 | $4.9M | −0.7% | #147 of 1,530 |
| 14Kenosha County, WI | 76 | 17 | 2.5 | $4.4M | −0.4% | #148 of 1,530 |
| 15Fond du Lac County, WI | 76 | 11 | 2.5 | $4.3M | +0.5% | #151 of 1,530 |
| 16Marathon County, WI | 75 | 11 | 1.9 | $5.9M | +1.0% | #159 of 1,530 |
| 17Sheboygan County, WI | 75 | 11 | 2.2 | $4.7M | 0.0% | #161 of 1,530 |
| 18Racine County, WI | 75 | 23 | 2.9 | $3.7M | +0.4% | #166 of 1,530 |
| 19Dunn County, WI | 75 | 6 | 3.4 | $3.4M | +1.7% | #167 of 1,530 |
| 20Chippewa County, WI | 74 | 6 | 2.2 | $5.3M | +1.9% | #172 of 1,530 |
| 21Brown County, WI | 74 | 37 | 3.3 | $3.2M | +2.6% | #189 of 1,530 |
| 22Dodge County, WI | 73 | 9 | 2.5 | $4.5M | −0.3% | #202 of 1,530 |
| 23La Crosse County, WI | 73 | 12 | 2.3 | $4.4M | +0.3% | #204 of 1,530 |
| 24Winnebago County, WI | 73 | 23 | 3.2 | $3.3M | +1.4% | #211 of 1,530 |
| 25Jefferson County, WI | 70 | 11 | 3.2 | $3.6M | +0.3% | #269 of 1,530 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Eau Claire County, WI | 67 | 17 | 3.8 | $2.8M | +3.0% | #353 of 1,530 |
| 27Monroe County, WI | 66 | 6 | 3.3 | $3.4M | +0.6% | #367 of 1,530 |
| 28Wood County, WI | 66 | 12 | 3.7 | $2.9M | −0.2% | #372 of 1,530 |
| 29Douglas County, WI | 65 | 5 | 2.6 | $4M | −0.8% | #388 of 1,530 |
| 30Marinette County, WI | 64 | 8 | 4.2 | $2.6M | +1.6% | #422 of 1,530 |
| 31Milwaukee County, WI | 62 | 79 | 2.0 | $4.1M | −1.5% | #462 of 1,530 |
| 32Grant County, WI | 48 | 12 | 6.0 | $1.9M | +0.9% | #832 of 1,530 |
| 33Green County, WI | 47 | 9 | 5.7 | $2.1M | +0.5% | #857 of 1,530 |
| 34Jackson County, WI | 47 | 5 | 6.0 | $1.9M | −0.5% | #858 of 1,530 |
| 35Barron County, WI | 45 | 9 | 4.5 | $2.5M | −0.5% | #901 of 1,530 |
| Ozaukee County, WI | Not scored | 4 | 1.0 | $10.8M | +3.0% | |
| Waupaca County, WI | Not scored | 3 | 1.3 | $8.7M | −0.6% | |
| Polk County, WI | Not scored | 3 | 1.5 | $8.1M | +1.7% | |
| Shawano County, WI | Not scored | 2 | 1.2 | $9.8M | +1.7% | |
| Oconto County, WI | Not scored | 3 | 1.8 | $7.1M | +2.9% | |
| Oneida County, WI | Not scored | 4 | 2.3 | $4.6M | +0.7% | |
| Clark County, WI | Not scored | 2 | 1.6 | $7.5M | +1.2% | |
| Vernon County, WI | Not scored | 3 | 2.4 | $4.5M | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $7.6M | +1.1% | |
| Door County, WI | Not scored | 2 | 1.3 | $8.6M | +1.6% | |
| Lincoln County, WI | Not scored | 3 | 2.3 | $4.6M | −0.1% | |
| Juneau County, WI | Not scored | 4 | 3.7 | $3.1M | −0.5% | |
| Waushara County, WI | Not scored | 3 | 2.8 | $4.2M | +2.8% | |
| Iowa County, WI | Not scored | 3 | 3.0 | $4M | +1.0% | |
| Vilas County, WI | Not scored | 3 | 2.7 | $3.9M | +2.9% | |
| Adams County, WI | Not scored | 1 | 1.1 | $10.6M | +5.2% | |
| Kewaunee County, WI | Not scored | 2 | 2.4 | $5.4M | +1.0% | |
| Taylor County, WI | Not scored | 3 | 3.7 | $3.2M | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $4.4M | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $4.4M | +1.5% | |
| Sawyer County, WI | Not scored | 1 | 1.1 | $9M | +4.0% | |
| Richland County, WI | Not scored | 4 | 5.5 | $2M | −1.4% | |
| Lafayette County, WI | Not scored | 4 | 5.9 | $2.1M | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $4.1M | +3.9% | |
| Washburn County, WI | Not scored | 1 | 1.3 | $8.6M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $7M | +1.1% | |
| Crawford County, WI | Not scored | 3 | 4.5 | $2.4M | −1.1% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $2.7M | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $3.5M | −0.2% | |
| Price County, WI | Not scored | 1 | 1.5 | $6.9M | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $6.9M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $4.3M | +4.4% | |
| Pepin County, WI | Not scored | 2 | 6.6 | $1.9M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 tire shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many tire shops are in Wisconsin?
There are 625 tire shops on map listings in Wisconsin as of September 2026. 246 of them (39%) are chain locations. The listings count tire shops and tire dealers. Official counts show 241 businesses with payroll classed as tire dealers in 2023, down 4.0% from 2019.
How much do households in Wisconsin spend on vehicle maintenance and repairs?
About $2.6B a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 625 tire shops on map listings, it comes to $4.2M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for tire shops?
Wisconsin has 2.5 tire shops per 10,000 households, 34% below the U.S. rate of 3.8. Spending per shop is $4.2M, 68% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, Wisconsin would have about 1,050, against 625 on map listings. There is one business with payroll in the industry for every 10,288 households, against one for every 6,381 across the U.S. The official count fell 4.0% from 2019 to 2023, against −0.4% for the U.S.
Which market in Wisconsin has the highest market score for tire shops?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 84 (high). Among 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 87 (high). Among 35 scored counties in Wisconsin, St. Croix County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 76 for tire shops (high), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Tire shops in other states
All 51 states
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- West Virginia
- Wisconsin
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Top markets for tire shops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Auto repair and car care8,556 listings
- Auto repair shops5,142 listings
- Collision repair and body shops793 listings
- Car washes and detailing829 listings
- Oil change and quick lube203 listings
- Gas stations2,792 listings
- Insurance agencies3,395 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.