Auto · County · Wisconsin
Collision repair and body shops in Rock County, WI
How Rock County, WI compares with other counties and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #623 of 1,327 scored counties
#24 of 45 scored counties in Wisconsin
- Listings
- 26
- 4 chain locations (15%)
- Official establishments
- 19
- −5.0% since 2019
- Household spending a year
- $72.7M
- On vehicle maintenance and repairs · $1,083 a household
- Spending per listing
- $2.8M
- 9% below the U.S.
- Listings per 10k households
- 3.9
- 26% above the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the collision repair and body shops around any address in Rock County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,083 per household (13% above the U.S. average), households in Rock County spend about $72.7M a year on vehicle maintenance and repairs. Spread across 26 collision repair and body shops, that is $2.8M per shop, 9% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 26 collision repair and body shops on map listings in Rock County as of September 2026. 4 of them (15%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 3.9, 26% above the U.S. rate of 3.1.
Official counts show 19 businesses with payroll classed as automotive body, paint and interior repair in Rock County in 2023, down 5.0% from 2019. That is one for every 3,537 households, against one for every 3,689 across the U.S.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Rock County scores 52 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #623 of 1,327 scored counties and #24 of 45 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 3.2 | 3.1 |
| Spending per listing | $2.8M | $3.3M | $3.1M |
| Households per official establishment | 3,537 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | −5.0% | −5.2% | −0.8% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,083 | $1,061 | $958 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 52 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 19−5.0% over the period
- Employees, 2023
- 145
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 264 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
| 24Rock County, WI | 52 | 26 | 3.9 | $2.8M | +1.7% | #623 of 1,327 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care59
- Auto repair shops54
- Collision repair and body shops52
- Car washes and detailing75
- Tire shops79
- Oil change and quick lube
- Gas stations56
- Insurance agencies42
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Rock County, WI?
As of September 2026, map listings count 26 collision repair and body shops in Rock County. 4 of them (15%) are chain locations. The listings count collision repair and auto body shops. Official counts show 19 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 5.0% from 2019.
How much do households in Rock County, WI spend on vehicle maintenance and repairs?
About $72.7M a year, or $1,083 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 26 collision repair and body shops on map listings, it comes to $2.8M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for collision repair and body shops?
Rock County has 3.9 collision repair and body shops per 10,000 households, 26% above the U.S. rate of 3.1. Spending per shop is $2.8M, 9% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Rock County would have about 24, against 26 on map listings. There is one business with payroll in the industry for every 3,537 households, against one for every 3,689 across the U.S. The official count fell 5.0% from 2019 to 2023, against −0.8% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 52 for collision repair and body shops (upper middle), #623 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.