Pets · County · Wisconsin
Veterinarians in Dane County, WI
How Dane County, WI compares with other counties and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #645 of 1,485 scored counties
#20 of 50 scored counties in Wisconsin
- Listings
- 115
- 17 chain locations (15%)
- Official establishments
- 104
- +7.2% since 2019
- Household spending a year
- $242.3M
- On pets · $963 a household
- Spending per listing
- $2.1M
- 23% below the U.S.
- Listings per 10k households
- 4.6
- 39% above the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the veterinarians around any address in Dane County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 115 veterinarians in Dane County. 17 of them (15%) are chain locations, against 19% across the U.S. That comes to 4.6 for every 10,000 households, 39% above the U.S. rate of 3.3.
Households in Dane County spend about $242.3M a year on pets, or $963 per household, 6% above the U.S. average. That works out to $2.1M per clinic, 23% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
In 2023, official counts showed 104 businesses with payroll in Dane County classed as veterinary services, up 7.2% from 2019. That is one for every 2,419 households, against one for every 3,767 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $3.1M have gone to businesses classed as veterinary services in Dane County.
Between 2020 and 2025, the population of Dane County grew 4.9%, faster than the U.S. (+3.1%). For veterinarians, Dane County has a Groundwork market score of 54 (upper middle): #645 of 1,485 scored counties and #20 of 50 scored counties in Wisconsin.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 3.5 | 3.3 |
| Spending per listing | $2.1M | $2.4M | $2.7M |
| Households per official establishment | 2,419 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | +7.2% | +2.0% | +6.8% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on pets | $963 | $861 | $909 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 54 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 97 → 104+7.2% over the period
- Employees, 2023
- 1,442
- Annual payroll, 2023
- $72.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11517 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.1M
SBA-backed loans to businesses classed as veterinary services in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portage County, WI | 76 | 7 | 2.4 | $3.5M | +2.2% | #144 of 1,485 |
| 2Washington County, WI | 76 | 17 | 3.0 | $3.2M | +1.8% | #148 of 1,485 |
| 3Kenosha County, WI | 75 | 14 | 2.0 | $4.4M | −0.4% | #171 of 1,485 |
| 4Calumet County, WI | 75 | 6 | 2.8 | $3.3M | +2.9% | #180 of 1,485 |
| 5Winnebago County, WI | 73 | 16 | 2.2 | $3.8M | +1.4% | #209 of 1,485 |
| 6Eau Claire County, WI | 73 | 11 | 2.5 | $3.4M | +3.0% | #211 of 1,485 |
| 7Sheboygan County, WI | 72 | 11 | 2.2 | $3.7M | 0.0% | #229 of 1,485 |
| 8Outagamie County, WI | 71 | 26 | 3.3 | $2.7M | +2.6% | #265 of 1,485 |
| 9La Crosse County, WI | 70 | 12 | 2.3 | $3.6M | +0.3% | #278 of 1,485 |
| 10Waukesha County, WI | 68 | 62 | 3.7 | $2.9M | +2.4% | #321 of 1,485 |
| 20Dane County, WI | 54 | 115 | 4.6 | $2.1M | +4.9% | #645 of 1,485 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians54
- Pet grooming and boarding62
- Pet stores62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Dane County, WI?
There are 115 veterinarians on map listings in Dane County as of September 2026. 17 of them (15%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 104 businesses with payroll classed as veterinary services in 2023, up 7.2% from 2019.
How much do households in Dane County, WI spend on pets?
About $242.3M a year, or $963 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 115 veterinarians on map listings, it comes to $2.1M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for veterinarians?
Dane County has 4.6 veterinarians per 10,000 households, 39% above the U.S. rate of 3.3. Spending per clinic is $2.1M, 23% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, Dane County would have about 89, against 115 on map listings. There is one business with payroll in the industry for every 2,419 households, against one for every 3,767 across the U.S. The official count rose 7.2% from 2019 to 2023, against +6.8% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 54 for veterinarians (upper middle), #645 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.