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Landscaping and lawn care companies in Dane County, WI
How Dane County, WI compares with other counties and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #716 of 1,493 scored counties
#6 of 52 scored counties in Wisconsin
- Listings
- 174
- 7 chain locations (4%)
- Official establishments
- 241
- +15.3% since 2019
- Household spending a year
- $343.2M
- On lawn care, cleaning and other household services · $1,364 a household
- Spending per listing
- $2M
- 33% below the U.S.
- Listings per 10k households
- 6.9
- 44% above the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the landscaping and lawn care companies around any address in Dane County
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 174 landscaping and lawn care companies in Dane County. 7 of them (4%) are chain locations, against 4% across the U.S. That is 6.9 per 10,000 households, 44% above the U.S. rate of 4.8.
At $1,364 per household (4% below the U.S. average), households in Dane County spend about $343.2M a year on lawn care, cleaning and other household services. That is about $2M of household spending for each company on map listings, 33% below the U.S. figure of $2.9M. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade.
In 2023, official counts showed 241 businesses with payroll in Dane County classed as landscaping services, up 15.3% from 2019. That is one for every 1,044 households, against one for every 1,095 across the U.S. Since fiscal 2022, 13 SBA-backed loans worth $8.3M have gone to businesses classed as landscaping services in Dane County.
Population estimates put the population change in Dane County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). Dane County scores 50 (upper middle) on the Groundwork market score for landscaping and lawn care companies, ranking #716 of 1,493 scored counties and #6 of 52 scored counties in Wisconsin.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 6.2 | 4.8 |
| Spending per listing | $2M | $2M | $2.9M |
| Households per official establishment | 1,044 | 996 | 1,095 |
| Official establishment growth, 2019–2023 | +15.3% | +18.0% | +9.2% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,364 | $1,250 | $1,414 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 50 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 209 → 241+15.3% over the period
- Employees, 2023
- 1,974
- Annual payroll, 2023
- $101M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1747 chain locations
- Listings at the U.S. rate for this spending
- 117The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $8.3M
SBA-backed loans to businesses classed as landscaping services in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, WI | 65 | 5 | 2.7 | $4.3M | +0.6% | #343 of 1,493 |
| 2Milwaukee County, WI | 60 | 107 | 2.7 | $4.3M | −1.5% | #454 of 1,493 |
| 3Clark County, WI | 60 | 5 | 3.9 | $3M | +1.2% | #460 of 1,493 |
| 4Trempealeau County, WI | 51 | 5 | 4.0 | $3M | +1.1% | #674 of 1,493 |
| 5Grant County, WI | 50 | 9 | 4.5 | $2.6M | +0.9% | #700 of 1,493 |
| 6Dane County, WI | 50 | 174 | 6.9 | $2M | +4.9% | #716 of 1,493 |
| 7Brown County, WI | 49 | 61 | 5.5 | $2.3M | +2.6% | #733 of 1,493 |
| 8Douglas County, WI | 49 | 10 | 5.2 | $2.3M | −0.8% | #734 of 1,493 |
| 9Manitowoc County, WI | 47 | 18 | 5.1 | $2.3M | +0.4% | #791 of 1,493 |
| 10Portage County, WI | 46 | 17 | 5.7 | $2.1M | +2.2% | #833 of 1,493 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades75
- HVAC and plumbing84
- Electricians70
- Roofing and gutters66
- Lawn, cleaning and pest control46
- Landscaping and lawn care50
- House cleaning46
- Pest control71
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in Dane County, WI?
Dane County has 174 landscaping and lawn care companies on map listings as of September 2026. 7 of them (4%) are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 241 businesses with payroll classed as landscaping services in 2023, up 15.3% from 2019.
How much do households in Dane County, WI spend on lawn care, cleaning and other household services?
About $343.2M a year, or $1,364 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 174 landscaping and lawn care companies on map listings, it comes to $2M per company. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for landscaping and lawn care companies?
Dane County has 6.9 landscaping and lawn care companies per 10,000 households, 44% above the U.S. rate of 4.8. Spending per company is $2M, 33% below the U.S. figure of $2.9M. At the national ratio of landscaping and lawn care companies to household spending, Dane County would have about 117, against 174 on map listings. There is one business with payroll in the industry for every 1,044 households, against one for every 1,095 across the U.S. The official count rose 15.3% from 2019 to 2023, against +9.2% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 50 for landscaping and lawn care companies (upper middle), #716 of 1,493 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.