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Pest control companies in Dane County, WI
Competitor counts, household spending and official business counts for pest control companies in Dane County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #85 of 699 scored counties
#1 of 16 scored counties in Wisconsin
- Listings
- 29
- 6 chain locations (21%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $343.2M
- On lawn care, cleaning and other household services · $1,364 a household
- Spending per listing
- $11.8M
- 16% above the U.S.
- Listings per 10k households
- 1.2
- 14% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the pest control companies around any address in Dane County
The site report maps the pest control companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on lawn care, cleaning and other household services in Dane County comes to about $343.2M a year: $1,364 per household, 4% below the U.S. average. That works out to $11.8M per company, 16% above the U.S. figure of $10.2M. The spending figure covers all lawn care, cleaning and other household services, not only pest control companies.
There are 29 pest control companies on map listings in Dane County as of September 2026. Of those, 6 are chain locations, or 21%, against 20% across the U.S. That is 1.2 per 10,000 households, 14% below the U.S. rate of 1.4.
The official count of businesses with payroll classed as exterminating and pest control services in Dane County was 19 in 2023. That is one for every 13,238 households, against one for every 7,814 across the U.S.
Population estimates show Dane County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pest control companies in Dane County is 71 (upper middle), #85 of 699 scored counties and #1 of 16 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the pest control companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 1.0 | 1.4 |
| Spending per listing | $11.8M | $12.8M | $10.2M |
| Households per official establishment | 13,238 | 13,475 | 7,814 |
| Official establishment growth, 2019–2023 | n/a | +24.3% | +10.5% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,364 | $1,250 | $1,414 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 71 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 19
- Employees, 2023
- 167
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 296 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as exterminating and pest control services in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pest control companies on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPest control across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pest control companies, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 71 | 29 | 1.2 | $11.8M | +4.9% | #85 of 699 |
| 2Racine County, WI | 64 | 6 | 0.7 | $16.7M | +0.4% | #167 of 699 |
| 3Washington County, WI | 62 | 6 | 1.1 | $12.9M | +1.8% | #193 of 699 |
| 4Milwaukee County, WI | 61 | 24 | 0.6 | $19M | −1.5% | #203 of 699 |
| 5Rock County, WI | 61 | 6 | 0.9 | $13.5M | +1.7% | #206 of 699 |
| 6Kenosha County, WI | 61 | 7 | 1.0 | $12.6M | −0.4% | #207 of 699 |
| 7Outagamie County, WI | 58 | 12 | 1.5 | $8.5M | +2.6% | #254 of 699 |
| 8Brown County, WI | 56 | 15 | 1.4 | $9.3M | +2.6% | #278 of 699 |
| 9Waukesha County, WI | 52 | 31 | 1.8 | $8M | +2.4% | #326 of 699 |
| 10Marathon County, WI | 48 | 6 | 1.0 | $11.9M | +1.0% | #373 of 699 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pest control companies are in Dane County, WI?
As of September 2026, map listings count 29 pest control companies in Dane County. 6 of them (21%) are chain locations. The listings count pest control companies. Official counts show 19 businesses with payroll classed as exterminating and pest control services in 2023.
How much do households in Dane County, WI spend on lawn care, cleaning and other household services?
About $343.2M a year, or $1,364 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 29 pest control companies on map listings, it comes to $11.8M per company. That spending covers all lawn care, cleaning and other household services, which pest control companies share with other businesses in the trade. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for pest control companies?
Dane County has 1.2 pest control companies per 10,000 households, 14% below the U.S. rate of 1.4. Spending per company is $11.8M, 16% above the U.S. figure of $10.2M. At the U.S. ratio of pest control companies to household spending, Dane County would have about 34, against 29 on map listings. There is one business with payroll in the industry for every 13,238 households, against one for every 7,814 across the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 71 for pest control companies (upper middle), #85 of 699 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the pest control companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pest control companies · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.