Health care · County · Wisconsin
Primary care and pediatric clinics in Dane County, WI
The primary care and pediatric clinics in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #87 of 1,656 scored counties
#8 of 37 scored counties in Wisconsin
- Listings
- 171
- 11 chain locations (6%)
- Official establishments
- 158
- +12.1% since 2019
- Household spending a year
- $393.8M
- On medical and dental services · $1,566 a household
- Spending per listing
- $2.3M
- 29% above the U.S.
- Listings per 10k households
- 6.8
- 6% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the primary care and pediatric clinics around any address in Dane County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dane County scores 81 (high) on the Groundwork market score for primary care and pediatric clinics, ranking #87 of 1,656 scored counties and #8 of 37 scored counties in Wisconsin. That puts it in the top 10% of counties for primary care and pediatric clinics.
Map listings as of September 2026 show 171 primary care and pediatric clinics in Dane County. 11 of them (6%) are chain locations, against 9% across the U.S. That comes to 6.8 for every 10,000 households, 6% below the U.S. rate of 7.2.
Households in Dane County spend about $393.8M a year on medical and dental services, or $1,566 per household, 22% above the U.S. average. That works out to $2.3M per clinic, 29% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of physicians in Dane County was 158 in 2023, up 12.1% from 2019. That is one for every 1,592 households, against one for every 593 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $3.1M have gone to businesses classed as offices of physicians in Dane County. Between 2020 and 2025, the population of Dane County grew 4.9%, faster than the U.S. (+3.1%).
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 5.0 | 7.2 |
| Spending per listing | $2.3M | $2.8M | $1.8M |
| Households per official establishment | 1,592 | 768 | 593 |
| Official establishment growth, 2019–2023 | +12.1% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,566 | $1,435 | $1,288 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 81 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 141 → 158+12.1% over the period
- Employees, 2023
- 6,687
- Annual payroll, 2023
- $751M
- One-person businesses, 2023
- 337Businesses with no payroll
- Map listings, September 2026
- 17111 chain locations
- Listings at the U.S. rate for this spending
- 221The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.1M
SBA-backed loans to businesses classed as offices of physicians in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics53
- Dentists and orthodontists71
- Primary care and pediatrics81
- Urgent care and walk-in clinics91
- Chiropractors54
- Physical therapy69
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Dane County, WI?
There are 171 primary care and pediatric clinics on map listings in Dane County as of September 2026. 11 of them (6%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 158 businesses with payroll classed as offices of physicians in 2023, up 12.1% from 2019. Another 337 one-person businesses have no payroll, by official counts.
How much do households in Dane County, WI spend on medical and dental services?
About $393.8M a year, or $1,566 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 171 primary care and pediatric clinics on map listings, it comes to $2.3M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for primary care and pediatric clinics?
Dane County has 6.8 primary care and pediatric clinics per 10,000 households, 6% below the U.S. rate of 7.2. Spending per clinic is $2.3M, 29% above the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, Dane County would have about 221, against 171 on map listings. There is one business with payroll in the industry for every 1,592 households, against one for every 593 across the U.S. The official count rose 12.1% from 2019 to 2023, against −2.2% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 81 for primary care and pediatric clinics (high), #87 of 1,656 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.