Beauty and personal care · County · Wisconsin
Nail salons in Dane County, WI
Competitor counts, household spending and official business counts for nail salons in Dane County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #139 of 1,328 scored counties
#4 of 32 scored counties in Wisconsin
- Listings
- 143
- 37 chain locations (26%)
- Official establishments
- 37
- +37.0% since 2019
- Household spending a year
- $277M
- On personal care products and services · $1,101 a household
- Spending per listing
- $1.9M
- 16% above the U.S.
- Listings per 10k households
- 5.7
- 5% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the nail salons around any address in Dane County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 143 nail salons in Dane County. Of those, 37 are chain locations, or 26%, against 27% across the U.S. That is 5.7 per 10,000 households, 5% below the U.S. rate of 6.0.
At $1,101 per household (10% above the U.S. average), households in Dane County spend about $277M a year on personal care products and services. Spread across 143 nail salons, that is $1.9M per salon, 16% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 37 businesses with payroll classed as nail salons in Dane County in 2023, up 37.0% from 2019. That is one for every 6,798 households, against one for every 3,754 across the U.S. Official counts also show 268 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $536K have gone to businesses classed as nail salons in Dane County.
Between 2020 and 2025, the population of Dane County grew 4.9%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Dane County is 71 (upper middle), #139 of 1,328 scored counties and #4 of 32 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 4.4 | 6.0 |
| Spending per listing | $1.9M | $2.3M | $1.7M |
| Households per official establishment | 6,798 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | +37.0% | +35.2% | +23.2% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,101 | $1,007 | $1,005 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 71 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 37+37.0% over the period
- Employees, 2023
- 119
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 268Businesses with no payroll
- Map listings, September 2026
- 14337 chain locations
- Listings at the U.S. rate for this spending
- 166The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $536K
SBA-backed loans to businesses classed as nail salons in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for nail salons, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge County, WI | 75 | 9 | 2.5 | $3.9M | −0.3% | #80 of 1,328 |
| 2Polk County, WI | 75 | 5 | 2.6 | $3.9M | +1.7% | #81 of 1,328 |
| 3Green County, WI | 72 | 5 | 3.2 | $3.2M | +0.5% | #121 of 1,328 |
| 4Dane County, WI | 71 | 143 | 5.7 | $1.9M | +4.9% | #139 of 1,328 |
| 5Walworth County, WI | 70 | 13 | 3.0 | $3.5M | +0.8% | #144 of 1,328 |
| 6Manitowoc County, WI | 69 | 6 | 1.7 | $5.5M | +0.4% | #158 of 1,328 |
| 7Columbia County, WI | 69 | 8 | 3.3 | $3.1M | −0.7% | #164 of 1,328 |
| 8Racine County, WI | 69 | 27 | 3.4 | $3M | +0.4% | #165 of 1,328 |
| 9Dunn County, WI | 69 | 6 | 3.4 | $2.8M | +1.7% | #167 of 1,328 |
| 10St. Croix County, WI | 68 | 16 | 4.3 | $2.7M | +4.7% | #188 of 1,328 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons49
- Barbershops70
- Nail salons71
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Dane County, WI?
Dane County has 143 nail salons on map listings as of September 2026. 37 of them (26%) are chain locations. The listings count nail salons. Official counts show 37 businesses with payroll classed as nail salons in 2023, up 37.0% from 2019. Another 268 one-person businesses have no payroll, by official counts.
How much do households in Dane County, WI spend on personal care products and services?
About $277M a year, or $1,101 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 143 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for nail salons?
Dane County has 5.7 nail salons per 10,000 households, 5% below the U.S. rate of 6.0. Spending per salon is $1.9M, 16% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Dane County would have about 166, against 143 on map listings. There is one business with payroll in the industry for every 6,798 households, against one for every 3,754 across the U.S. The official count rose 37.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 71 for nail salons (upper middle), #139 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.