Funeral services · County · Wisconsin
Funeral homes in Dane County, WI
The funeral homes in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #350 of 1,472 scored counties
#3 of 46 scored counties in Wisconsin
- Listings
- 31
- 14 chain locations (45%)
- Official establishments
- 24
- +4.4% since 2019
- Household spending a year
- $27.8M
- On funerals · $110 a household
- Spending per listing
- $897K
- 32% above the U.S.
- Listings per 10k households
- 1.2
- 43% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the funeral homes around any address in Dane County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $110 per household (23% below the U.S. average), households in Dane County spend about $27.8M a year on funerals. That is about $897K of household spending for each home on map listings, 32% above the U.S. figure of $679K.
Dane County has 31 funeral homes on map listings as of September 2026. 14 of them (45%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.2, 43% below the U.S. rate of 2.1.
In 2023, official counts showed 24 businesses with payroll in Dane County classed as funeral homes and funeral services, up 4.4% from 2019. That is one for every 10,480 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $250K have gone to businesses classed as funeral homes and funeral services in Dane County.
Population estimates show Dane County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Dane County is 65 (upper middle), #350 of 1,472 scored counties and #3 of 46 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 2.6 | 2.1 |
| Spending per listing | $897K | $544K | $679K |
| Households per official establishment | 10,480 | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | +4.4% | −1.7% | −1.7% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on funerals | $110 | $140 | $143 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 65 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 24+4.4% over the period
- Employees, 2023
- 146
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3114 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $250K
SBA-backed loans to businesses classed as funeral homes and funeral services in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 73 | 32 | 1.9 | $850K | +2.4% | #186 of 1,472 |
| 2Washington County, WI | 70 | 8 | 1.4 | $1.1M | +1.8% | #229 of 1,472 |
| 3Dane County, WI | 65 | 31 | 1.2 | $897K | +4.9% | #350 of 1,472 |
| 4St. Croix County, WI | 61 | 8 | 2.1 | $618K | +4.7% | #460 of 1,472 |
| 5Ozaukee County, WI | 61 | 13 | 3.4 | $483K | +3.0% | #468 of 1,472 |
| 6Waushara County, WI | 58 | 5 | 4.7 | $364K | +2.8% | #526 of 1,472 |
| 7Kenosha County, WI | 57 | 10 | 1.5 | $848K | −0.4% | #528 of 1,472 |
| 8Wood County, WI | 57 | 8 | 2.5 | $671K | −0.2% | #534 of 1,472 |
| 9Racine County, WI | 56 | 16 | 2.0 | $718K | +0.4% | #553 of 1,472 |
| 10Sheboygan County, WI | 56 | 11 | 2.2 | $659K | 0.0% | #556 of 1,472 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes65
Questions
How many funeral homes are in Dane County, WI?
Map listings as of September 2026 show 31 funeral homes in Dane County. 14 of them (45%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 24 businesses with payroll classed as funeral homes and funeral services in 2023, up 4.4% from 2019.
How much do households in Dane County, WI spend on funerals?
About $27.8M a year, or $110 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 31 funeral homes on map listings, it comes to $897K per home. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for funeral homes?
Dane County has 1.2 funeral homes per 10,000 households, 43% below the U.S. rate of 2.1. Spending per home is $897K, 32% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Dane County would have about 41, against 31 on map listings. There is one business with payroll in the industry for every 10,480 households, against one for every 8,510 across the U.S. The official count rose 4.4% from 2019 to 2023, against −1.7% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 65 for funeral homes (upper middle), #350 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.