Clothing and laundry · County · Wisconsin
Dry cleaners in Dane County, WI
The dry cleaners in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #20 of 507 scored counties
#1 of 9 scored counties in Wisconsin
- Listings
- 24
- 17 chain locations (71%)
- Official establishments
- 12
- −47.8% since 2019
- Household spending a year
- $555.3M
- On clothing, shoes and related services · $2,208 a household
- Spending per listing
- $23.1M
- 48% above the U.S.
- Listings per 10k households
- 1.0
- 23% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the dry cleaners around any address in Dane County
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dane County scores 80 (high) on the Groundwork market score for dry cleaners, ranking #20 of 507 scored counties and #1 of 9 scored counties in Wisconsin. That puts it in the top 10% of counties for dry cleaners.
As of September 2026, map listings count 24 dry cleaners in Dane County. Of those, 17 are chain locations, or 71%, against 23% across the U.S. That comes to 1.0 for every 10,000 households, 23% below the U.S. rate of 1.3.
Household spending on clothing, shoes and related services in Dane County comes to about $555.3M a year: $2,208 per household, 7% above the U.S. average. Spread across 24 dry cleaners, that is $23.1M per shop, 48% above the U.S. figure of $15.7M. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.
The official count of businesses with payroll classed as dry cleaning and laundry services in Dane County was 12 in 2023, down 47.8% from 2019. That is one for every 20,961 households, against one for every 8,177 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $72K has gone to businesses classed as dry cleaning and laundry services in Dane County. Population estimates show Dane County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 0.8 | 1.3 |
| Spending per listing | $23.1M | $26.7M | $15.7M |
| Households per official establishment | 20,961 | 22,138 | 8,177 |
| Official establishment growth, 2019–2023 | −47.8% | −34.1% | −18.7% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,208 | $2,003 | $2,055 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 80 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 12−47.8% over the period
- Employees, 2023
- 93
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2417 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $72K
SBA-backed loans to businesses classed as dry cleaning and laundry services in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for dry cleaners, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 80 | 24 | 1.0 | $23.1M | +4.9% | #20 of 507 |
| 2Brown County, WI | 76 | 8 | 0.7 | $27.8M | +2.6% | #33 of 507 |
| 3Outagamie County, WI | 66 | 7 | 0.9 | $23.3M | +2.6% | #89 of 507 |
| 4Racine County, WI | 63 | 7 | 0.9 | $22.9M | +0.4% | #129 of 507 |
| 5Waukesha County, WI | 62 | 22 | 1.3 | $18.3M | +2.4% | #138 of 507 |
| 6Winnebago County, WI | 58 | 6 | 0.8 | $23.4M | +1.4% | #178 of 507 |
| 7Walworth County, WI | 54 | 5 | 1.2 | $17.9M | +0.8% | #224 of 507 |
| 8Marathon County, WI | 50 | 6 | 1.0 | $19M | +1.0% | #258 of 507 |
| 9Milwaukee County, WI | 48 | 46 | 1.2 | $15.9M | −1.5% | #282 of 507 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry67
- Clothing and shoe stores69
- Laundromats81
- Dry cleaners80
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in Dane County, WI?
Dane County has 24 dry cleaners on map listings as of September 2026. 17 of them (71%) are chain locations. The listings count dry cleaners. Official counts show 12 businesses with payroll classed as dry cleaning and laundry services in 2023, down 47.8% from 2019.
How much do households in Dane County, WI spend on clothing, shoes and related services?
About $555.3M a year, or $2,208 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 24 dry cleaners on map listings, it comes to $23.1M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for dry cleaners?
Dane County has 1.0 dry cleaners per 10,000 households, 23% below the U.S. rate of 1.3. Spending per shop is $23.1M, 48% above the U.S. figure of $15.7M. At the national ratio of dry cleaners to household spending, Dane County would have about 35, against 24 on map listings. There is one business with payroll in the industry for every 20,961 households, against one for every 8,177 across the U.S. The official count fell 47.8% from 2019 to 2023, against −18.7% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 80 for dry cleaners (high), #20 of 507 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.