Metro area profile · Alabama
Florence-Muscle Shoals, AL metro area market data
How the Florence-Muscle Shoals metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 156,609
- +3.5% since 2020
- Households
- 63,559
- Median household income
- $61,891
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $187,400
- Jobs located here
- 54,714
- Highest market score
- 72
- House cleaning, #43 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Florence-Muscle Shoals metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Florence-Muscle Shoals metro area has an estimated 156,609 people and 63,559 households. Between 2020 and 2025, the population of the Florence-Muscle Shoals metro area grew 3.5%, in step with the U.S. (+3.1%). Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
Relative to the U.S., household spending in the Florence-Muscle Shoals metro area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in the Florence-Muscle Shoals metro area, house cleaning businesses (72); lawn care, cleaning and pest control companies (72); and bakeries and dessert shops (69) have the highest Groundwork market scores. For house cleaning businesses, that ranks #43 of 375 scored metro areas.
The Florence-Muscle Shoals metro area takes in 2 counties: Lauderdale County and Colbert County. Against the U.S., map listings per household run highest for convenience stores (55% above the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in the Florence-Muscle Shoals metro area
Highest Groundwork market score first. Each score compares the Florence-Muscle Shoals metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 72 | #43 of 375 | 12 | 1.9 | $7.1M | 112 | 14 |
| Lawn, cleaning and pest control | 72 | #46 of 387 | 48 | 7.6 | $1.8M | 106 | 65 |
| Bakeries and dessert shops | 69 | #42 of 387 | 35 | 5.5 | $6.2M | 149 | 27 |
| Landscaping and lawn care | 69 | #81 of 385 | 27 | 4.2 | $3.2M | 108 | 44 |
| Mortgage brokers and lenders | 65 | #58 of 373 | 13 | 2.0 | Index only | 175 | 6 |
| Oil change and quick lube | 57 | #114 of 290 | 5 | 0.8 | $12M | 87 | 4 |
| Martial arts and dance studios | 57 | #122 of 387 | 20 | 3.1 | $1.9M | 95 | 4 |
| Insurance agencies | 57 | #146 of 387 | 124 | 19.5 | $1.4M | 108 | 73 |
| Pet stores | 56 | #142 of 382 | 10 | 1.6 | $5.1M | 112 | 5 |
| Pest control | 55 | #138 of 345 | 9 | 1.4 | $9.5M | 93 | 7 |
| Real estate | 55 | #139 of 387 | 188 | 29.6 | Index only | 109 | 69 |
| Real estate agents and brokers | 54 | #141 of 387 | 156 | 24.5 | Index only | 105 | 29 |
| Property management | 53 | #159 of 374 | 16 | 2.5 | Index only | 100 | 22 |
| Dentists and orthodontists | 51 | #183 of 387 | 60 | 9.4 | $1.1M | 110 | 48 |
| Roofing and gutters | 51 | #188 of 381 | 23 | 3.6 | $7.2M | 85 | 9 |
| Veterinarians | 50 | #203 of 384 | 23 | 3.6 | $2.2M | 81 | 13 |
| Pet businesses | 49 | #200 of 387 | 68 | 10.7 | $748K | 85 | 30 |
| Electricians | 49 | #203 of 383 | 16 | 2.5 | $10.4M | 86 | 33 |
| Restaurants and cafes | 48 | #203 of 387 | 558 | 87.8 | $386K | 104 | 276 |
| Pet grooming and boarding | 48 | #219 of 386 | 24 | 3.8 | $2.1M | 83 | 12 |
| Auto repair shops | 48 | #222 of 387 | 144 | 22.7 | $416K | 94 | 64 |
| Optometrists and eye care | 47 | #230 of 386 | 20 | 3.1 | $3.2M | 103 | 10 |
| Sit-down restaurants | 46 | #223 of 387 | 327 | 51.4 | $659K | 99 | 99 |
| Collision repair and body shops | 45 | #230 of 381 | 17 | 2.7 | $3.5M | 114 | 22 |
| Gyms, studios and classes | 45 | #251 of 387 | 73 | 11.5 | $525K | 79 | 20 |
| Doctors, dentists and clinics | 44 | #238 of 387 | 427 | 67.2 | $152K | 100 | 206 |
| Child care and preschools | 44 | #242 of 387 | 30 | 4.7 | $800K | 80 | 30 |
| Nail salons | 44 | #249 of 387 | 37 | 5.8 | $1.4M | 84 | 6 |
| Coffee shops and cafes | 43 | #255 of 387 | 67 | 10.5 | $3.2M | 87 | 27 |
| Salons, barbers and spas | 43 | #274 of 387 | 289 | 45.5 | $179K | 84 | 41 |
| Home repair trades | 42 | #252 of 387 | 87 | 13.7 | $1.9M | 78 | 94 |
| Gas stations | 42 | #255 of 387 | 105 | 16.5 | $1.9M | 78 | 93 |
| Convenience stores | 40 | #264 of 387 | 79 | 12.4 | $4.6M | 58 | 7 |
| Spas and skin care | 40 | #282 of 387 | 58 | 9.1 | $890K | 102 | 14 |
| Hair salons | 40 | #302 of 387 | 161 | 25.3 | $321K | 75 | 18 |
| Funeral homes | 39 | #255 of 377 | 17 | 2.7 | $555K | 82 | 13 |
| Pizza | 39 | #273 of 387 | 42 | 6.6 | $5.1M | 101 | 145 |
| Grocery and convenience stores | 38 | #284 of 387 | 149 | 23.4 | $2.4M | 71 | 31 |
| Auto repair and car care | 38 | #289 of 387 | 268 | 42.2 | $224K | 83 | 99 |
| Grocery stores | 35 | #296 of 387 | 45 | 7.1 | $8M | 86 | 24 |
| Barbershops | 35 | #310 of 387 | 31 | 4.9 | $1.7M | 88 | Under 3 |
| Chiropractors | 35 | #315 of 386 | 34 | 5.3 | $1.9M | 80 | 18 |
| HVAC and plumbing | 35 | #317 of 387 | 48 | 7.6 | $3.5M | 73 | 52 |
| Gyms | 32 | #343 of 387 | 49 | 7.7 | $783K | 60 | 16 |
| Tire shops | 31 | #312 of 386 | 33 | 5.2 | $1.8M | 73 | 16 |
| Car washes and detailing | 31 | #337 of 387 | 32 | 5.0 | $1.9M | 74 | 15 |
| Fast food and sandwich shops | 29 | #319 of 387 | 90 | 14.2 | $2.4M | 78 | 145 |
| Physical therapy | 29 | #341 of 386 | 37 | 5.8 | $1.8M | 73 | 27 |
| Clothing, shoes and laundry | 28 | #330 of 387 | 159 | 25.0 | $685K | 78 | 68 |
| Primary care and pediatrics | 28 | #337 of 387 | 60 | 9.4 | $1.1M | 61 | 103 |
| Clothing and shoe stores | 26 | #335 of 387 | 126 | 19.8 | $864K | 68 | 60 |
| Laundromats | 22 | #339 of 364 | 12 | 1.9 | $9.1M | 73 | 8 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $27.2M | 174 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.6 | $9.6M | 236 | 16 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 113 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $32.4M | Too few | Under 3 |
Household spending in the Florence-Muscle Shoals metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $60M | $943 | 98 |
| Gasoline and other fuels | $195.7M | $3,079 | 119 |
| Food away from home | $215.4M | $3,389 | 83 |
| Groceries | $360.1M | $5,666 | 90 |
| Personal care products and services | $51.6M | $812 | 81 |
| Child care and other personal services | $24M | $378 | 65 |
| Memberships, classes and admissions | $38.3M | $603 | 61 |
| Medical and dental services | $64.8M | $1,020 | 79 |
| Pets | $50.9M | $801 | 88 |
| Clothing, shoes and related services | $108.9M | $1,714 | 83 |
| Vehicle insurance | $167.5M | $2,636 | 135 |
| Home repairs, maintenance and insurance | $165.7M | $2,608 | 86 |
| Lawn care, cleaning and other household services | $85.8M | $1,349 | 95 |
| Rent and homeowner costs | $889.9M | $14,001 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Florence-Muscle Shoals metro area 2
- Lauderdale County, AL95,830 people
- Colbert County, AL58,022 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income rose 28.7% from the 2015–2019 survey, before inflation.
How much do households in the Florence-Muscle Shoals, AL metro area spend?
Households in the Florence-Muscle Shoals metro area spend about $889.9M a year on rent and homeowner costs, $360.1M on groceries and $215.4M on food away from home. Set against the U.S., households in the Florence-Muscle Shoals metro area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in the Florence-Muscle Shoals, AL metro area?
The highest Groundwork market scores in the Florence-Muscle Shoals metro area are for house cleaning businesses (72); lawn care, cleaning and pest control companies (72); and bakeries and dessert shops (69). The Florence-Muscle Shoals metro area ranks #43 of 375 scored metro areas for house cleaning businesses.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S.?
The median household income in the Florence-Muscle Shoals metro area is $61,891 a year, 23% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $187,400, against $332,700 for the U.S. For its number of households, the Florence-Muscle Shoals metro area has the most map listings, relative to the U.S., for convenience stores (55% above the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Florence-Muscle Shoals metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.