Metro area profile · Alabama
Daphne-Fairhope-Foley, AL metro area market data
How the Daphne-Fairhope-Foley metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 267,761
- +14.8% since 2020
- Households
- 98,574
- Median household income
- $78,775
- +35.1% vs. 2015–2019, before inflation
- Median home value
- $316,900
- Jobs located here
- 84,738
- Highest market score
- 87
- Funeral homes, #13 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Daphne-Fairhope-Foley metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Daphne-Fairhope-Foley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Daphne-Fairhope-Foley metro area has an estimated 267,761 people and 98,574 households. Population estimates show the Daphne-Fairhope-Foley metro area grew 14.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Daphne-Fairhope-Foley metro area is $78,775, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
Relative to the U.S., household spending in the Daphne-Fairhope-Foley metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in the Daphne-Fairhope-Foley metro area, funeral homes (87), dry cleaners (86) and car washes and detailers (80) have the highest Groundwork market scores. For funeral homes, that ranks #13 of 377 scored metro areas.
The Daphne-Fairhope-Foley metro area is made up of one county, Baldwin County. Against the U.S., map listings per household run highest for real estate agents and brokers (2.5 times the U.S. rate) and lowest for collision repair and body shops (45% below the U.S. rate).
All 56 business types in the Daphne-Fairhope-Foley metro area
Highest Groundwork market score first. Each score compares the Daphne-Fairhope-Foley metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #13 of 377 | 13 | 1.3 | $1.2M | 177 | 7 |
| Dry cleaners | 86 | #2 of 272 | 6 | 0.6 | $31.6M | 202 | 5 |
| Car washes and detailing | 80 | #4 of 387 | 29 | 2.9 | $3.3M | 131 | 12 |
| Auto repair shops | 80 | #10 of 387 | 168 | 17.0 | $568K | 128 | 86 |
| Oil change and quick lube | 79 | #12 of 290 | 6 | 0.6 | $15.9M | 116 | 4 |
| Auto repair and car care | 79 | #17 of 387 | 304 | 30.8 | $314K | 117 | 119 |
| Insurance agencies | 79 | #42 of 387 | 161 | 16.3 | $1.6M | 128 | 88 |
| Pet stores | 72 | #43 of 382 | 19 | 1.9 | $4.8M | 105 | 7 |
| Collision repair and body shops | 71 | #50 of 381 | 17 | 1.7 | $5.6M | 182 | 29 |
| Child care and preschools | 69 | #63 of 387 | 51 | 5.2 | $916K | 91 | 41 |
| Convenience stores | 67 | #80 of 387 | 95 | 9.6 | $6.3M | 80 | 7 |
| Grocery stores | 66 | #84 of 387 | 57 | 5.8 | $10.6M | 114 | 38 |
| Grocery and convenience stores | 65 | #96 of 387 | 195 | 19.8 | $3.1M | 91 | 45 |
| Barbershops | 61 | #107 of 387 | 56 | 5.7 | $1.6M | 85 | 3 |
| Fast food and sandwich shops | 58 | #155 of 387 | 140 | 14.2 | $2.7M | 89 | 203 |
| Pizza | 57 | #135 of 387 | 80 | 8.1 | $4.8M | 94 | 203 |
| Gas stations | 57 | #153 of 387 | 129 | 13.1 | $2.4M | 99 | 132 |
| Spas and skin care | 52 | #178 of 387 | 106 | 10.8 | $852K | 97 | 21 |
| Primary care and pediatrics | 52 | #181 of 387 | 77 | 7.8 | $1.5M | 82 | 129 |
| Tire shops | 52 | #199 of 386 | 48 | 4.9 | $2M | 79 | 16 |
| Urgent care and walk-in clinics | 50 | #102 of 197 | 7 | 0.7 | $16M | 65 | 6 |
| Yoga, Pilates and fitness studios | 50 | #169 of 347 | 22 | 2.2 | $3.4M | 84 | 28 |
| Laundromats | 49 | #184 of 364 | 20 | 2.0 | $9.5M | 76 | 6 |
| Doctors, dentists and clinics | 49 | #201 of 387 | 847 | 85.9 | $132K | 87 | 317 |
| Martial arts and dance studios | 49 | #207 of 387 | 51 | 5.2 | $1.5M | 73 | 19 |
| Optometrists and eye care | 47 | #235 of 386 | 43 | 4.4 | $2.6M | 83 | 16 |
| Pet businesses | 46 | #226 of 387 | 130 | 13.2 | $698K | 79 | 78 |
| Chiropractors | 45 | #223 of 386 | 57 | 5.8 | $2M | 82 | 33 |
| Property management | 45 | #228 of 374 | 32 | 3.2 | Index only | 85 | 77 |
| Electricians | 45 | #233 of 383 | 38 | 3.9 | $7.6M | 64 | 73 |
| Landscaping and lawn care | 44 | #224 of 385 | 93 | 9.4 | $1.6M | 55 | 119 |
| Coffee shops and cafes | 44 | #246 of 387 | 126 | 12.8 | $3M | 82 | 76 |
| Pet grooming and boarding | 44 | #253 of 386 | 48 | 4.9 | $1.9M | 74 | 33 |
| Hair salons | 44 | #254 of 387 | 285 | 28.9 | $317K | 74 | 51 |
| Salons, barbers and spas | 44 | #266 of 387 | 533 | 54.1 | $169K | 80 | 103 |
| Pest control | 42 | #232 of 345 | 29 | 2.9 | $5.1M | 50 | 22 |
| Physical therapy | 42 | #257 of 386 | 68 | 6.9 | $1.6M | 69 | 38 |
| House cleaning | 42 | #257 of 375 | 41 | 4.2 | $3.6M | 57 | 85 |
| Gyms, studios and classes | 42 | #276 of 387 | 180 | 18.3 | $418K | 63 | 47 |
| Veterinarians | 41 | #252 of 384 | 50 | 5.1 | $1.8M | 67 | 38 |
| Lawn, cleaning and pest control | 41 | #261 of 387 | 163 | 16.5 | $911K | 54 | 226 |
| Gyms | 41 | #276 of 387 | 107 | 10.9 | $703K | 54 | 28 |
| Nail salons | 41 | #282 of 387 | 74 | 7.5 | $1.2M | 73 | 25 |
| Roofing and gutters | 40 | #274 of 381 | 75 | 7.6 | $3.9M | 46 | 27 |
| Dentists and orthodontists | 40 | #276 of 387 | 128 | 13.0 | $875K | 89 | 95 |
| Bakeries and dessert shops | 39 | #290 of 387 | 131 | 13.3 | $2.9M | 70 | 81 |
| Mortgage brokers and lenders | 38 | #287 of 373 | 70 | 7.1 | Index only | 56 | 22 |
| Restaurants and cafes | 37 | #285 of 387 | 1,282 | 130.1 | $297K | 80 | 531 |
| Home repair trades | 37 | #306 of 387 | 235 | 23.8 | $1.2M | 51 | 226 |
| HVAC and plumbing | 36 | #303 of 387 | 122 | 12.4 | $2.4M | 50 | 126 |
| Sit-down restaurants | 36 | #304 of 387 | 712 | 72.2 | $535K | 81 | 247 |
| Home inspectors | 34 | #194 of 243 | 12 | 1.2 | Index only | 48 | 15 |
| Clothing, shoes and laundry | 33 | #305 of 387 | 337 | 34.2 | $562K | 64 | 169 |
| Clothing and shoe stores | 33 | #305 of 387 | 269 | 27.3 | $705K | 55 | 158 |
| Real estate | 33 | #354 of 387 | 880 | 89.3 | Index only | 40 | 392 |
| Real estate agents and brokers | 33 | #357 of 387 | 766 | 77.7 | Index only | 36 | 244 |
Household spending in the Daphne-Fairhope-Foley metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $95.4M | $968 | 101 |
| Gasoline and other fuels | $303.6M | $3,080 | 119 |
| Food away from home | $380.6M | $3,861 | 95 |
| Groceries | $602.1M | $6,109 | 97 |
| Personal care products and services | $90.3M | $916 | 91 |
| Child care and other personal services | $46.7M | $474 | 82 |
| Memberships, classes and admissions | $75.2M | $763 | 78 |
| Medical and dental services | $112M | $1,136 | 88 |
| Pets | $90.7M | $920 | 101 |
| Clothing, shoes and related services | $189.5M | $1,923 | 94 |
| Vehicle insurance | $259.1M | $2,629 | 134 |
| Home repairs, maintenance and insurance | $290.1M | $2,943 | 98 |
| Lawn care, cleaning and other household services | $148.5M | $1,506 | 107 |
| Rent and homeowner costs | $1.5B | $15,388 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Daphne-Fairhope-Foley metro area
- Population, 2025 estimate
- 267,761+14.8% since 2020
- Households
- 98,574
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 1,590 sq. mi.
- People per square mile
- 155
- Median household income
- $78,775+35.1% vs. 2015–2019, before inflation
- Average household income
- $103,378
- Median home value
- $316,900
- Jobs located here
- 84,738
- Daytime population
- 233,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Daphne-Fairhope-Foley metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Daphne-Fairhope-Foley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Daphne-Fairhope-Foley metro area 1
- Baldwin County, AL246,989 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Daphne-Fairhope-Foley, AL metro area growing?
Population estimates put the Daphne-Fairhope-Foley metro area at 267,761 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 98,574 households. Median household income rose 35.1% from the 2015–2019 survey, before inflation.
How much do households in the Daphne-Fairhope-Foley, AL metro area spend?
Households in the Daphne-Fairhope-Foley metro area spend about $1.5B a year on rent and homeowner costs, $602.1M on groceries and $380.6M on food away from home. Set against the U.S., households in the Daphne-Fairhope-Foley metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in the Daphne-Fairhope-Foley, AL metro area?
The highest Groundwork market scores in the Daphne-Fairhope-Foley metro area are for funeral homes (87), dry cleaners (86) and car washes and detailers (80). The Daphne-Fairhope-Foley metro area ranks #13 of 377 scored metro areas for funeral homes.
How does the Daphne-Fairhope-Foley, AL metro area compare with the U.S.?
The median household income in the Daphne-Fairhope-Foley metro area is $78,775 a year, 2% below the U.S. median of $80,734. The population rose 14.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,900, against $332,700 for the U.S. For its number of households, the Daphne-Fairhope-Foley metro area has the most map listings, relative to the U.S., for real estate agents and brokers (2.5 times the U.S. rate) and the fewest for collision repair and body shops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Daphne-Fairhope-Foley metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Daphne-Fairhope-Foley metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Daphne-Fairhope-Foley metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Daphne-Fairhope-Foley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.