Metro area profile · Alabama
Montgomery, AL metro area market data
Population, household spending and competition for 56 business types in the Montgomery metro area, each scored against other metro areas.
- Population, 2025
- 388,747
- +0.9% since 2020
- Households
- 151,438
- Median household income
- $64,010
- +21.6% vs. 2015–2019, before inflation
- Median home value
- $191,900
- Jobs located here
- 168,224
- Highest market score
- 70
- Landscaping and lawn care, #75 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Montgomery metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 388,747 people live in the Montgomery metro area, in 151,438 households. Population estimates show the Montgomery metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Montgomery metro area is $64,010 a year, 21% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Montgomery metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Montgomery metro area are for landscaping and lawn care companies (70); pet grooming and boarding businesses (69); and lawn care, cleaning and pest control companies (69). The Montgomery metro area ranks #75 of 385 scored metro areas for landscaping and lawn care companies.
The Montgomery metro area takes in 4 counties: Montgomery County, Elmore County, Autauga County and Lowndes County. For its number of households, the Montgomery metro area has the most map listings, relative to the U.S., for tire shops (87% above the U.S. rate) and the fewest for chiropractors (46% below the U.S. rate).
All 56 business types in the Montgomery metro area
Highest Groundwork market score first. Each score compares the Montgomery metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 70 | #75 of 385 | 59 | 3.9 | $3.5M | 121 | 81 |
| Pet grooming and boarding | 69 | #54 of 386 | 36 | 2.4 | $3.5M | 136 | 17 |
| Lawn, cleaning and pest control | 69 | #69 of 387 | 109 | 7.2 | $1.9M | 114 | 177 |
| Pet stores | 68 | #68 of 382 | 20 | 1.3 | $6.2M | 138 | 8 |
| Insurance agencies | 68 | #90 of 387 | 227 | 15.0 | $1.6M | 131 | 114 |
| Pet businesses | 67 | #63 of 387 | 118 | 7.8 | $1.1M | 121 | 60 |
| Coffee shops and cafes | 66 | #66 of 387 | 92 | 6.1 | $5.7M | 155 | 54 |
| Bakeries and dessert shops | 64 | #79 of 387 | 87 | 5.7 | $6.1M | 146 | 61 |
| Chiropractors | 61 | #103 of 386 | 44 | 2.9 | $3.6M | 150 | 27 |
| Home inspectors | 58 | #74 of 243 | 8 | 0.5 | Index only | 103 | 5 |
| Spas and skin care | 58 | #113 of 387 | 111 | 7.3 | $1.1M | 130 | 18 |
| Home repair trades | 57 | #133 of 387 | 164 | 10.8 | $2.5M | 102 | 200 |
| HVAC and plumbing | 57 | #136 of 387 | 83 | 5.5 | $4.9M | 103 | 100 |
| Optometrists and eye care | 56 | #130 of 386 | 41 | 2.7 | $3.8M | 123 | 20 |
| Electricians | 56 | #144 of 383 | 32 | 2.1 | $12.7M | 106 | 75 |
| House cleaning | 55 | #130 of 375 | 32 | 2.1 | $6.5M | 102 | 72 |
| Property management | 55 | #138 of 374 | 32 | 2.1 | Index only | 122 | 52 |
| Laundromats | 55 | #152 of 364 | 20 | 1.3 | $13.3M | 107 | 3 |
| Doctors, dentists and clinics | 53 | #162 of 387 | 886 | 58.5 | $178K | 117 | 423 |
| Pest control | 52 | #164 of 345 | 18 | 1.2 | $11.6M | 114 | 24 |
| Veterinarians | 51 | #190 of 384 | 48 | 3.2 | $2.6M | 96 | 35 |
| Dentists and orthodontists | 50 | #188 of 387 | 141 | 9.3 | $1.1M | 114 | 105 |
| Roofing and gutters | 50 | #194 of 381 | 49 | 3.2 | $8.3M | 98 | 25 |
| Auto repair shops | 48 | #220 of 387 | 322 | 21.3 | $419K | 94 | 123 |
| Auto repair and car care | 47 | #233 of 387 | 550 | 36.3 | $245K | 91 | 183 |
| Pizza | 45 | #231 of 387 | 76 | 5.0 | $6.9M | 137 | 366 |
| Restaurants and cafes | 44 | #230 of 387 | 1,408 | 93.0 | $375K | 101 | 628 |
| Sit-down restaurants | 43 | #250 of 387 | 837 | 55.3 | $631K | 95 | 196 |
| Real estate | 42 | #259 of 387 | 530 | 35.0 | Index only | 94 | 199 |
| Yoga, Pilates and fitness studios | 41 | #250 of 347 | 23 | 1.5 | $4.2M | 104 | 43 |
| Real estate agents and brokers | 41 | #269 of 387 | 422 | 27.9 | Index only | 94 | 101 |
| Hair salons | 41 | #280 of 387 | 317 | 20.9 | $398K | 92 | 62 |
| Physical therapy | 40 | #261 of 386 | 68 | 4.5 | $2.3M | 97 | 54 |
| Funeral homes | 39 | #250 of 377 | 32 | 2.1 | $626K | 92 | 20 |
| Mortgage brokers and lenders | 39 | #275 of 373 | 68 | 4.5 | Index only | 82 | 16 |
| Martial arts and dance studios | 39 | #295 of 387 | 57 | 3.8 | $1.7M | 85 | 27 |
| Salons, barbers and spas | 39 | #304 of 387 | 647 | 42.7 | $195K | 92 | 117 |
| Grocery and convenience stores | 38 | #282 of 387 | 304 | 20.1 | $2.9M | 85 | 79 |
| Oil change and quick lube | 37 | #213 of 290 | 15 | 1.0 | $9M | 65 | 10 |
| Grocery stores | 37 | #280 of 387 | 101 | 6.7 | $8.6M | 93 | 51 |
| Convenience stores | 37 | #282 of 387 | 146 | 9.6 | $6M | 76 | 28 |
| Car washes and detailing | 37 | #299 of 387 | 67 | 4.4 | $2M | 80 | 22 |
| Barbershops | 37 | #303 of 387 | 103 | 6.8 | $1.2M | 65 | 4 |
| Urgent care and walk-in clinics | 36 | #156 of 197 | 12 | 0.8 | $13.1M | 54 | 5 |
| Collision repair and body shops | 33 | #311 of 381 | 51 | 3.4 | $2.6M | 86 | 37 |
| Gyms, studios and classes | 32 | #346 of 387 | 190 | 12.5 | $512K | 77 | 70 |
| Primary care and pediatrics | 30 | #328 of 387 | 115 | 7.6 | $1.4M | 77 | 212 |
| Gyms | 29 | #353 of 387 | 110 | 7.3 | $884K | 68 | 43 |
| Clothing, shoes and laundry | 28 | #326 of 387 | 334 | 22.1 | $798K | 91 | 164 |
| Clothing and shoe stores | 27 | #330 of 387 | 254 | 16.8 | $1M | 83 | 139 |
| Tire shops | 25 | #344 of 386 | 108 | 7.1 | $1.2M | 50 | 26 |
| Gas stations | 25 | #345 of 387 | 274 | 18.1 | $1.6M | 67 | 266 |
| Child care and preschools | 25 | #357 of 387 | 88 | 5.8 | $694K | 69 | 103 |
| Nail salons | 24 | #368 of 387 | 108 | 7.1 | $1.2M | 70 | 30 |
| Dry cleaners | 18 | #263 of 272 | 23 | 1.5 | $11.6M | 74 | 22 |
| Fast food and sandwich shops | 16 | #372 of 387 | 270 | 17.8 | $2M | 64 | 366 |
Household spending in the Montgomery metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $135M | $891 | 93 |
| Gasoline and other fuels | $437.7M | $2,890 | 111 |
| Food away from home | $527.9M | $3,486 | 86 |
| Groceries | $870.6M | $5,749 | 91 |
| Personal care products and services | $126.2M | $833 | 83 |
| Child care and other personal services | $61.1M | $403 | 69 |
| Memberships, classes and admissions | $97.2M | $642 | 65 |
| Medical and dental services | $157.7M | $1,041 | 81 |
| Pets | $125M | $825 | 91 |
| Clothing, shoes and related services | $266.7M | $1,761 | 86 |
| Vehicle insurance | $373.7M | $2,468 | 126 |
| Home repairs, maintenance and insurance | $406.4M | $2,683 | 89 |
| Lawn care, cleaning and other household services | $209.3M | $1,382 | 98 |
| Rent and homeowner costs | $2.2B | $14,298 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Montgomery metro area
- Population, 2025 estimate
- 388,747+0.9% since 2020
- Households
- 151,438
- Median age
- 38.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 2,714 sq. mi.
- People per square mile
- 142
- Median household income
- $64,010+21.6% vs. 2015–2019, before inflation
- Average household income
- $88,716
- Median home value
- $191,900
- Jobs located here
- 168,224
- Daytime population
- 403,321Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Montgomery metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Montgomery metro area 4
- Montgomery County, AL226,718 people
- Elmore County, AL89,526 people
- Autauga County, AL59,947 people
- Lowndes County, AL9,833 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Montgomery, AL metro area growing?
Population estimates put the Montgomery metro area at 388,747 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 151,438 households. Against the 2015–2019 survey, median household income rose 21.6%, before inflation.
How much do households in the Montgomery, AL metro area spend?
Households in the Montgomery metro area spend about $2.2B a year on rent and homeowner costs, $870.6M on groceries and $527.9M on food away from home. Relative to the U.S., household spending in the Montgomery metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Montgomery, AL metro area?
Of the business types scored in the Montgomery metro area, landscaping and lawn care companies (70); pet grooming and boarding businesses (69); and lawn care, cleaning and pest control companies (69) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #75 of 385 scored metro areas.
How does the Montgomery, AL metro area compare with the U.S.?
Median household income in the Montgomery metro area is $64,010, 21% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $191,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (87% above the U.S. rate) and lowest for chiropractors (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Montgomery metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Montgomery metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Montgomery metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.