Metro area profile · Alabama
Dothan, AL metro area market data
Population, household spending and competition for 56 business types in the Dothan metro area, each scored against other metro areas.
- Population, 2025
- 156,266
- +3.4% since 2020
- Households
- 61,011
- Median household income
- $57,791
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $170,700
- Jobs located here
- 61,492
- Highest market score
- 72
- House cleaning, #41 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Dothan metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 156,266 people live in the Dothan metro area, in 61,011 households. Between 2020 and 2025, the population of the Dothan metro area grew 3.4%, in step with the U.S. (+3.1%). The median household income in the Dothan metro area is $57,791 a year, 28% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Dothan metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Dothan metro area are for house cleaning businesses (72), property management companies (71) and mortgage brokers and lenders (69). The Dothan metro area ranks #41 of 375 scored metro areas for house cleaning businesses.
The Dothan metro area takes in 3 counties: Houston County, Geneva County and Henry County. For its number of households, the Dothan metro area has the most map listings, relative to the U.S., for funeral homes (86% above the U.S. rate) and the fewest for mortgage brokers and lenders (63% below the U.S. rate).
All 56 business types in the Dothan metro area
Highest Groundwork market score first. Each score compares the Dothan metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 72 | #41 of 375 | 8 | 1.3 | $10.1M | 158 | 26 |
| Property management | 71 | #28 of 374 | 6 | 1.0 | Index only | 252 | 15 |
| Mortgage brokers and lenders | 69 | #35 of 373 | 10 | 1.6 | Index only | 215 | 4 |
| Electricians | 68 | #54 of 383 | 11 | 1.8 | $14.2M | 118 | 16 |
| Real estate | 63 | #67 of 387 | 142 | 23.3 | Index only | 136 | 62 |
| Yoga, Pilates and fitness studios | 57 | #108 of 347 | 6 | 1.0 | $5.9M | 146 | 16 |
| Real estate agents and brokers | 56 | #126 of 387 | 123 | 20.2 | Index only | 125 | 32 |
| Insurance agencies | 55 | #161 of 387 | 112 | 18.4 | $1.3M | 107 | 66 |
| Home repair trades | 53 | #175 of 387 | 72 | 11.8 | $2.2M | 89 | 71 |
| Landscaping and lawn care | 51 | #181 of 385 | 38 | 6.2 | $2.1M | 72 | 42 |
| Lawn, cleaning and pest control | 50 | #187 of 387 | 61 | 10.0 | $1.3M | 79 | 81 |
| Bakeries and dessert shops | 50 | #194 of 387 | 40 | 6.6 | $5M | 121 | 39 |
| Chiropractors | 46 | #214 of 386 | 25 | 4.1 | $2.4M | 101 | 14 |
| Roofing and gutters | 46 | #223 of 381 | 21 | 3.4 | $7.4M | 88 | 11 |
| HVAC and plumbing | 43 | #251 of 387 | 40 | 6.6 | $3.9M | 82 | 44 |
| Coffee shops and cafes | 43 | #252 of 387 | 54 | 8.9 | $3.7M | 100 | 31 |
| Pizza | 41 | #257 of 387 | 34 | 5.6 | $5.9M | 116 | 147 |
| Pet stores | 40 | #263 of 382 | 10 | 1.6 | $4.7M | 105 | 7 |
| Spas and skin care | 40 | #289 of 387 | 69 | 11.3 | $699K | 80 | 8 |
| Auto repair shops | 38 | #287 of 387 | 129 | 21.1 | $413K | 93 | 69 |
| Pet grooming and boarding | 38 | #288 of 386 | 24 | 3.9 | $2M | 78 | 13 |
| Dentists and orthodontists | 37 | #298 of 387 | 64 | 10.5 | $948K | 96 | 51 |
| Doctors, dentists and clinics | 37 | #303 of 387 | 416 | 68.2 | $146K | 96 | 216 |
| Gyms, studios and classes | 37 | #311 of 387 | 68 | 11.1 | $521K | 79 | 27 |
| Car washes and detailing | 36 | #304 of 387 | 26 | 4.3 | $2.1M | 81 | 11 |
| Physical therapy | 36 | #308 of 386 | 33 | 5.4 | $1.8M | 76 | 20 |
| Gyms | 36 | #317 of 387 | 38 | 6.2 | $933K | 72 | 16 |
| Martial arts and dance studios | 36 | #322 of 387 | 24 | 3.9 | $1.5M | 73 | 11 |
| Hair salons | 35 | #341 of 387 | 145 | 23.8 | $333K | 77 | 25 |
| Primary care and pediatrics | 32 | #318 of 387 | 36 | 5.9 | $1.7M | 95 | 116 |
| Sit-down restaurants | 32 | #329 of 387 | 350 | 57.4 | $573K | 86 | 106 |
| Funeral homes | 31 | #308 of 377 | 24 | 3.9 | $380K | 56 | 12 |
| Dry cleaners | 30 | #232 of 272 | 7 | 1.1 | $14.6M | 93 | Under 3 |
| Convenience stores | 30 | #321 of 387 | 74 | 12.1 | $4.6M | 58 | 14 |
| Gas stations | 30 | #325 of 387 | 106 | 17.4 | $1.6M | 69 | 108 |
| Barbershops | 30 | #335 of 387 | 47 | 7.7 | $1M | 54 | 3 |
| Optometrists and eye care | 30 | #339 of 386 | 25 | 4.1 | $2.4M | 77 | 10 |
| Salons, barbers and spas | 30 | #365 of 387 | 310 | 50.8 | $156K | 73 | 54 |
| Collision repair and body shops | 29 | #327 of 381 | 19 | 3.1 | $2.8M | 91 | 23 |
| Auto repair and car care | 29 | #334 of 387 | 232 | 38.0 | $230K | 86 | 108 |
| Pet businesses | 29 | #341 of 387 | 71 | 11.6 | $668K | 76 | 41 |
| Laundromats | 28 | #314 of 364 | 12 | 2.0 | $8.5M | 68 | 4 |
| Child care and preschools | 28 | #341 of 387 | 36 | 5.9 | $614K | 61 | 36 |
| Pest control | 26 | #325 of 345 | 15 | 2.5 | $5.4M | 53 | 13 |
| Restaurants and cafes | 26 | #347 of 387 | 623 | 102.1 | $322K | 87 | 289 |
| Grocery and convenience stores | 25 | #345 of 387 | 158 | 25.9 | $2.1M | 63 | 44 |
| Veterinarians | 24 | #359 of 384 | 27 | 4.4 | $1.8M | 65 | 21 |
| Clothing, shoes and laundry | 23 | #349 of 387 | 175 | 28.7 | $586K | 67 | 65 |
| Nail salons | 22 | #373 of 387 | 44 | 7.2 | $1.1M | 66 | 16 |
| Clothing and shoe stores | 21 | #357 of 387 | 131 | 21.5 | $782K | 62 | 61 |
| Tire shops | 21 | #358 of 386 | 35 | 5.7 | $1.5M | 61 | 20 |
| Grocery stores | 21 | #361 of 387 | 50 | 8.2 | $6.8M | 73 | 30 |
| Fast food and sandwich shops | 17 | #370 of 387 | 113 | 18.5 | $1.8M | 58 | 147 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 107 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $17.8M | 129 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $60.6M | Too few | 5 |
Household spending in the Dothan metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $53.3M | $874 | 91 |
| Gasoline and other fuels | $174.9M | $2,866 | 110 |
| Food away from home | $200.7M | $3,290 | 81 |
| Groceries | $339.4M | $5,564 | 88 |
| Personal care products and services | $48.3M | $791 | 79 |
| Child care and other personal services | $22.1M | $362 | 62 |
| Memberships, classes and admissions | $35.5M | $581 | 59 |
| Medical and dental services | $60.6M | $994 | 77 |
| Pets | $47.4M | $777 | 85 |
| Clothing, shoes and related services | $102.5M | $1,680 | 82 |
| Vehicle insurance | $149.9M | $2,456 | 126 |
| Home repairs, maintenance and insurance | $156.2M | $2,560 | 85 |
| Lawn care, cleaning and other household services | $80.7M | $1,322 | 94 |
| Rent and homeowner costs | $838.9M | $13,751 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dothan metro area
- Population, 2025 estimate
- 156,266+3.4% since 2020
- Households
- 61,011
- Median age
- 41.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,716 sq. mi.
- People per square mile
- 89
- Median household income
- $57,791+24.7% vs. 2015–2019, before inflation
- Average household income
- $79,162
- Median home value
- $170,700
- Jobs located here
- 61,492
- Daytime population
- 152,147Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dothan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dothan metro area 3
- Houston County, AL108,140 people
- Geneva County, AL26,887 people
- Henry County, AL17,647 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Dothan, AL metro area growing?
Population estimates put the Dothan metro area at 156,266 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 61,011 households. Against the 2015–2019 survey, median household income rose 24.7%, before inflation.
How much do households in the Dothan, AL metro area spend?
Households in the Dothan metro area spend about $838.9M a year on rent and homeowner costs, $339.4M on groceries and $200.7M on food away from home. Relative to the U.S., household spending in the Dothan metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Dothan, AL metro area?
Of the business types scored in the Dothan metro area, house cleaning businesses (72), property management companies (71) and mortgage brokers and lenders (69) have the highest Groundwork market scores. For house cleaning businesses, that ranks #41 of 375 scored metro areas.
How does the Dothan, AL metro area compare with the U.S.?
Median household income in the Dothan metro area is $57,791, 28% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (86% above the U.S. rate) and lowest for mortgage brokers and lenders (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Dothan metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dothan metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Dothan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.