Metro area profile · Alabama
Huntsville, AL metro area market data
Population, household spending and competition for 56 business types in the Huntsville metro area, each scored against other metro areas.
- Population, 2025
- 556,444
- +12.5% since 2020
- Households
- 205,984
- Median household income
- $85,989
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $295,200
- Jobs located here
- 250,093
- Highest market score
- 92
- Laundromats, #1 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Huntsville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 556,444 people live in the Huntsville metro area, in 205,984 households. Population estimates show the Huntsville metro area grew 12.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Huntsville metro area is $85,989 a year, 7% above the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Huntsville metro area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (87).
The highest Groundwork market scores in the Huntsville metro area are for laundromats (92), insurance agencies (86) and grocery and convenience stores (85). The Huntsville metro area ranks #1 of 364 scored metro areas for laundromats.
The Huntsville metro area takes in 2 counties: Madison County and Limestone County. For its number of households, the Huntsville metro area has the most map listings, relative to the U.S., for pest control companies (57% above the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
All 56 business types in the Huntsville metro area
Highest Groundwork market score first. Each score compares the Huntsville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 92 | #1 of 364 | 17 | 0.8 | $24.8M | 198 | 5 |
| Insurance agencies | 86 | #19 of 387 | 309 | 15.0 | $1.7M | 138 | 150 |
| Grocery and convenience stores | 85 | #10 of 387 | 312 | 15.1 | $4.2M | 123 | 85 |
| Bakeries and dessert shops | 83 | #4 of 387 | 147 | 7.1 | $5.8M | 139 | 106 |
| Convenience stores | 82 | #13 of 387 | 143 | 6.9 | $9.1M | 116 | 22 |
| Auto repair shops | 81 | #6 of 387 | 370 | 18.0 | $543K | 122 | 157 |
| Electricians | 77 | #14 of 383 | 54 | 2.6 | $11.9M | 99 | 92 |
| Sit-down restaurants | 77 | #24 of 387 | 1,151 | 55.9 | $737K | 111 | 290 |
| Collision repair and body shops | 77 | #24 of 381 | 45 | 2.2 | $4.5M | 145 | 46 |
| Grocery stores | 77 | #30 of 387 | 122 | 5.9 | $10.7M | 115 | 63 |
| Restaurants and cafes | 77 | #33 of 387 | 2,055 | 99.8 | $413K | 111 | 858 |
| Auto repair and car care | 75 | #30 of 387 | 675 | 32.8 | $298K | 111 | 255 |
| Landscaping and lawn care | 75 | #41 of 385 | 123 | 6.0 | $2.7M | 91 | 163 |
| House cleaning | 73 | #39 of 375 | 47 | 2.3 | $7M | 109 | 109 |
| Home repair trades | 72 | #31 of 387 | 278 | 13.5 | $2.3M | 95 | 297 |
| Funeral homes | 72 | #64 of 377 | 22 | 1.1 | $1.2M | 177 | 18 |
| Coffee shops and cafes | 71 | #40 of 387 | 211 | 10.2 | $4M | 108 | 96 |
| HVAC and plumbing | 71 | #43 of 387 | 129 | 6.3 | $5M | 104 | 171 |
| Pet grooming and boarding | 71 | #47 of 386 | 91 | 4.4 | $2.2M | 88 | 34 |
| Pet stores | 71 | #48 of 382 | 38 | 1.8 | $5.4M | 118 | 18 |
| Lawn, cleaning and pest control | 71 | #56 of 387 | 215 | 10.4 | $1.5M | 91 | 307 |
| Pizza | 70 | #59 of 387 | 130 | 6.3 | $6.5M | 128 | 462 |
| Home inspectors | 69 | #29 of 243 | 10 | 0.5 | Index only | 126 | 13 |
| Child care and preschools | 69 | #61 of 387 | 113 | 5.5 | $976K | 97 | 103 |
| Dry cleaners | 65 | #47 of 272 | 20 | 1.0 | $21.1M | 134 | 24 |
| Pet businesses | 65 | #86 of 387 | 242 | 11.7 | $840K | 96 | 121 |
| Clothing and shoe stores | 65 | #96 of 387 | 325 | 15.8 | $1.3M | 102 | 153 |
| Clothing, shoes and laundry | 65 | #97 of 387 | 446 | 21.7 | $945K | 107 | 182 |
| Roofing and gutters | 64 | #86 of 381 | 95 | 4.6 | $6.7M | 80 | 34 |
| Oil change and quick lube | 61 | #87 of 290 | 12 | 0.6 | $16.7M | 122 | 22 |
| Nail salons | 59 | #113 of 387 | 138 | 6.7 | $1.4M | 87 | 23 |
| Gas stations | 59 | #137 of 387 | 271 | 13.2 | $2.3M | 98 | 244 |
| Yoga, Pilates and fitness studios | 58 | #100 of 347 | 37 | 1.8 | $4.8M | 117 | 73 |
| Dentists and orthodontists | 56 | #145 of 387 | 244 | 11.8 | $1M | 103 | 174 |
| Barbershops | 56 | #145 of 387 | 148 | 7.2 | $1.3M | 71 | 8 |
| Fast food and sandwich shops | 56 | #161 of 387 | 314 | 15.2 | $2.7M | 89 | 462 |
| Property management | 55 | #141 of 374 | 71 | 3.4 | Index only | 84 | 93 |
| Pest control | 55 | #141 of 345 | 45 | 2.2 | $7.3M | 71 | 35 |
| Spas and skin care | 55 | #150 of 387 | 262 | 12.7 | $762K | 87 | 36 |
| Veterinarians | 55 | #162 of 384 | 86 | 4.2 | $2.4M | 87 | 69 |
| Salons, barbers and spas | 54 | #155 of 387 | 1,141 | 55.4 | $175K | 82 | 173 |
| Doctors, dentists and clinics | 54 | #157 of 387 | 1,588 | 77.1 | $155K | 102 | 769 |
| Urgent care and walk-in clinics | 53 | #88 of 197 | 12 | 0.6 | $20.6M | 84 | 18 |
| Hair salons | 52 | #162 of 387 | 575 | 27.9 | $347K | 81 | 101 |
| Gyms | 52 | #172 of 387 | 154 | 7.5 | $1.1M | 88 | 73 |
| Optometrists and eye care | 52 | #180 of 386 | 76 | 3.7 | $3.2M | 104 | 44 |
| Chiropractors | 51 | #182 of 386 | 108 | 5.2 | $2.3M | 95 | 70 |
| Tire shops | 51 | #205 of 386 | 99 | 4.8 | $2M | 81 | 35 |
| Physical therapy | 50 | #191 of 386 | 111 | 5.4 | $2.2M | 93 | 93 |
| Gyms, studios and classes | 49 | #200 of 387 | 310 | 15.0 | $569K | 86 | 136 |
| Car washes and detailing | 49 | #205 of 387 | 97 | 4.7 | $2.1M | 82 | 38 |
| Mortgage brokers and lenders | 48 | #203 of 373 | 98 | 4.8 | Index only | 87 | 45 |
| Real estate | 46 | #231 of 387 | 963 | 46.8 | Index only | 79 | 442 |
| Real estate agents and brokers | 45 | #240 of 387 | 784 | 38.1 | Index only | 78 | 239 |
| Primary care and pediatrics | 43 | #255 of 387 | 181 | 8.8 | $1.4M | 77 | 370 |
| Martial arts and dance studios | 42 | #270 of 387 | 119 | 5.8 | $1.5M | 73 | 63 |
Household spending in the Huntsville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $201M | $976 | 102 |
| Gasoline and other fuels | $630.3M | $3,060 | 118 |
| Food away from home | $847.9M | $4,116 | 101 |
| Groceries | $1.3B | $6,323 | 100 |
| Personal care products and services | $199.5M | $969 | 96 |
| Child care and other personal services | $110.3M | $535 | 92 |
| Memberships, classes and admissions | $176.3M | $856 | 87 |
| Medical and dental services | $246.8M | $1,198 | 93 |
| Pets | $203.3M | $987 | 109 |
| Clothing, shoes and related services | $421.5M | $2,046 | 100 |
| Vehicle insurance | $535.9M | $2,601 | 133 |
| Home repairs, maintenance and insurance | $640.1M | $3,108 | 103 |
| Lawn care, cleaning and other household services | $327.9M | $1,592 | 113 |
| Rent and homeowner costs | $3.3B | $16,084 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Huntsville metro area
- Population, 2025 estimate
- 556,444+12.5% since 2020
- Households
- 205,984
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,365 sq. mi.
- People per square mile
- 379
- Median household income
- $85,989+33.4% vs. 2015–2019, before inflation
- Average household income
- $114,012
- Median home value
- $295,200
- Jobs located here
- 250,093
- Daytime population
- 546,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntsville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Huntsville metro area 2
- Madison County, AL405,718 people
- Limestone County, AL111,233 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Huntsville, AL metro area growing?
Population estimates put the Huntsville metro area at 556,444 people in 2025, up 12.5% since 2020, faster than the U.S. (+3.1%). It has 205,984 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in the Huntsville, AL metro area spend?
Households in the Huntsville metro area spend about $3.3B a year on rent and homeowner costs, $1.3B on groceries and $847.9M on food away from home. Relative to the U.S., household spending in the Huntsville metro area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (87).
Which business types have the highest market scores in the Huntsville, AL metro area?
Of the business types scored in the Huntsville metro area, laundromats (92), insurance agencies (86) and grocery and convenience stores (85) have the highest Groundwork market scores. For laundromats, that ranks #1 of 364 scored metro areas.
How does the Huntsville, AL metro area compare with the U.S.?
Median household income in the Huntsville metro area is $85,989, 7% above the U.S. median of $80,734. The population rose 12.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $295,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (57% above the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Huntsville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntsville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Huntsville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.