Metro area profile · Alabama
Anniston-Oxford, AL metro area market data
How the Anniston-Oxford metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 115,834
- −0.3% since 2020
- Households
- 45,015
- Median household income
- $55,029
- +16.5% vs. 2015–2019, before inflation
- Median home value
- $156,600
- Jobs located here
- 42,167
- Highest market score
- 74
- Insurance agencies, #61 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Anniston-Oxford metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Anniston-Oxford metro area has an estimated 115,834 people and 45,015 households. Between 2020 and 2025, the population of the Anniston-Oxford metro area declined 0.3%, against +3.1% for the U.S. Median household income in the Anniston-Oxford metro area is $55,029, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
Relative to the U.S., household spending in the Anniston-Oxford metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in the Anniston-Oxford metro area, insurance agencies (74), landscaping and lawn care companies (59) and coffee shops and cafes (57) have the highest Groundwork market scores. For insurance agencies, that ranks #61 of 387 scored metro areas.
The Anniston-Oxford metro area is made up of one county, Calhoun County. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for coffee shops and cafes (45% below the U.S. rate).
All 56 business types in the Anniston-Oxford metro area
Highest Groundwork market score first. Each score compares the Anniston-Oxford metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #61 of 387 | 64 | 14.2 | $1.8M | 141 | 23 |
| Landscaping and lawn care | 59 | #140 of 385 | 19 | 4.2 | $3M | 103 | 22 |
| Coffee shops and cafes | 57 | #129 of 387 | 27 | 6.0 | $5.3M | 143 | 18 |
| Real estate | 54 | #140 of 387 | 102 | 22.7 | Index only | 136 | 44 |
| Real estate agents and brokers | 52 | #159 of 387 | 80 | 17.8 | Index only | 138 | 24 |
| Bakeries and dessert shops | 52 | #180 of 387 | 28 | 6.2 | $5.1M | 123 | 18 |
| Yoga, Pilates and fitness studios | 50 | #164 of 347 | 5 | 1.1 | $4.8M | 118 | 7 |
| Lawn, cleaning and pest control | 50 | #179 of 387 | 37 | 8.2 | $1.6M | 92 | 57 |
| House cleaning | 48 | #199 of 375 | 8 | 1.8 | $7.2M | 112 | 24 |
| Spas and skin care | 37 | #314 of 387 | 39 | 8.7 | $882K | 101 | 7 |
| Sit-down restaurants | 36 | #300 of 387 | 219 | 48.7 | $651K | 98 | 67 |
| Pet grooming and boarding | 36 | #301 of 386 | 21 | 4.7 | $1.6M | 62 | 4 |
| Child care and preschools | 35 | #296 of 387 | 21 | 4.7 | $714K | 71 | 15 |
| Restaurants and cafes | 34 | #301 of 387 | 384 | 85.3 | $371K | 100 | 194 |
| Pet businesses | 34 | #315 of 387 | 57 | 12.7 | $582K | 66 | 16 |
| Electricians | 34 | #324 of 383 | 14 | 3.1 | $7.9M | 66 | 15 |
| Dentists and orthodontists | 33 | #327 of 387 | 47 | 10.4 | $926K | 94 | 32 |
| Mortgage brokers and lenders | 33 | #334 of 373 | 17 | 3.8 | Index only | 91 | 5 |
| Gyms | 32 | #342 of 387 | 28 | 6.2 | $859K | 66 | 7 |
| Home repair trades | 31 | #348 of 387 | 66 | 14.7 | $1.7M | 69 | 53 |
| Gyms, studios and classes | 31 | #354 of 387 | 52 | 11.6 | $462K | 70 | 11 |
| Martial arts and dance studios | 30 | #350 of 387 | 19 | 4.2 | $1.3M | 63 | 4 |
| Pet stores | 29 | #333 of 382 | 8 | 1.8 | $4.1M | 92 | Under 3 |
| Car washes and detailing | 29 | #344 of 387 | 24 | 5.3 | $1.7M | 66 | 6 |
| HVAC and plumbing | 29 | #354 of 387 | 33 | 7.3 | $3.4M | 71 | 30 |
| Gas stations | 28 | #334 of 387 | 71 | 15.8 | $1.9M | 78 | 76 |
| Auto repair and car care | 28 | #338 of 387 | 193 | 42.9 | $206K | 77 | 63 |
| Hair salons | 28 | #369 of 387 | 128 | 28.4 | $269K | 62 | 11 |
| Auto repair shops | 27 | #344 of 387 | 115 | 25.5 | $345K | 78 | 45 |
| Roofing and gutters | 27 | #354 of 381 | 19 | 4.2 | $5.8M | 69 | 8 |
| Salons, barbers and spas | 27 | #375 of 387 | 233 | 51.8 | $148K | 69 | 28 |
| Tire shops | 26 | #336 of 386 | 29 | 6.4 | $1.4M | 55 | 7 |
| Pizza | 25 | #355 of 387 | 28 | 6.2 | $5.1M | 100 | 109 |
| Physical therapy | 25 | #360 of 386 | 25 | 5.6 | $1.7M | 72 | 15 |
| Doctors, dentists and clinics | 24 | #359 of 387 | 347 | 77.1 | $125K | 82 | 149 |
| Chiropractors | 24 | #369 of 386 | 22 | 4.9 | $2M | 83 | 14 |
| Veterinarians | 23 | #361 of 384 | 18 | 4.0 | $1.8M | 68 | 12 |
| Funeral homes | 19 | #365 of 377 | 21 | 4.7 | $303K | 45 | 8 |
| Clothing and shoe stores | 16 | #370 of 387 | 82 | 18.2 | $885K | 70 | 40 |
| Clothing, shoes and laundry | 16 | #371 of 387 | 116 | 25.8 | $626K | 71 | 46 |
| Primary care and pediatrics | 16 | #375 of 387 | 42 | 9.3 | $1M | 58 | 74 |
| Pest control | 15 | #342 of 345 | 10 | 2.2 | $5.7M | 56 | 11 |
| Collision repair and body shops | 14 | #372 of 381 | 23 | 5.1 | $1.7M | 56 | 15 |
| Convenience stores | 14 | #379 of 387 | 68 | 15.1 | $3.6M | 46 | 14 |
| Nail salons | 14 | #381 of 387 | 34 | 7.6 | $1M | 61 | 10 |
| Grocery stores | 13 | #383 of 387 | 50 | 11.1 | $4.9M | 53 | 20 |
| Fast food and sandwich shops | 12 | #380 of 387 | 65 | 14.4 | $2.2M | 72 | 109 |
| Grocery and convenience stores | 12 | #384 of 387 | 132 | 29.3 | $1.9M | 55 | 34 |
| Barbershops | 11 | #381 of 387 | 28 | 6.2 | $1.2M | 65 | Under 3 |
| Laundromats | 8 | #362 of 364 | 10 | 2.2 | $7.3M | 58 | Under 3 |
| Optometrists and eye care | 5 | #386 of 386 | 28 | 6.2 | $1.6M | 50 | 14 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $18.2M | 116 | 6 |
| Property management | Not scored | Not scored | 3 | 0.7 | Index only | 361 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $19.8M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Anniston-Oxford metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.7M | $881 | 92 |
| Gasoline and other fuels | $131.5M | $2,922 | 113 |
| Food away from home | $142.6M | $3,168 | 78 |
| Groceries | $245.4M | $5,451 | 86 |
| Personal care products and services | $34.4M | $764 | 76 |
| Child care and other personal services | $15M | $333 | 57 |
| Memberships, classes and admissions | $24M | $534 | 54 |
| Medical and dental services | $43.5M | $966 | 75 |
| Pets | $33.2M | $737 | 81 |
| Clothing, shoes and related services | $72.6M | $1,613 | 78 |
| Vehicle insurance | $113.1M | $2,513 | 128 |
| Home repairs, maintenance and insurance | $110.7M | $2,459 | 81 |
| Lawn care, cleaning and other household services | $57.4M | $1,276 | 90 |
| Rent and homeowner costs | $601.5M | $13,363 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Anniston-Oxford metro area
- Population, 2025 estimate
- 115,834−0.3% since 2020
- Households
- 45,015
- Median age
- 39.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 606 sq. mi.
- People per square mile
- 192
- Median household income
- $55,029+16.5% vs. 2015–2019, before inflation
- Average household income
- $73,223
- Median home value
- $156,600
- Jobs located here
- 42,167
- Daytime population
- 116,114Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Anniston-Oxford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Anniston-Oxford metro area 1
- Calhoun County, AL116,090 people
Other markets based in Alabama 12
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- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Anniston-Oxford, AL metro area growing?
Population estimates put the Anniston-Oxford metro area at 115,834 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 45,015 households. Median household income rose 16.5% from the 2015–2019 survey, before inflation.
How much do households in the Anniston-Oxford, AL metro area spend?
Households in the Anniston-Oxford metro area spend about $601.5M a year on rent and homeowner costs, $245.4M on groceries and $142.6M on food away from home. Set against the U.S., households in the Anniston-Oxford metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in the Anniston-Oxford, AL metro area?
The highest Groundwork market scores in the Anniston-Oxford metro area are for insurance agencies (74), landscaping and lawn care companies (59) and coffee shops and cafes (57). The Anniston-Oxford metro area ranks #61 of 387 scored metro areas for insurance agencies.
How does the Anniston-Oxford, AL metro area compare with the U.S.?
The median household income in the Anniston-Oxford metro area is $55,029 a year, 32% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,600, against $332,700 for the U.S. For its number of households, the Anniston-Oxford metro area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for coffee shops and cafes (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Anniston-Oxford metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Anniston-Oxford metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Anniston-Oxford metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.