Small-town market profile · Alabama
Albertville, AL area market data
Population, household spending and competition for 56 business types in the Albertville area, each scored against other small-town markets.
- Population, 2025
- 103,537
- +6.0% since 2020
- Households
- 36,459
- Median household income
- $62,571
- +36.1% vs. 2015–2019, before inflation
- Median home value
- $201,500
- Jobs located here
- 40,328
- Highest market score
- 84
- House cleaning, #5 of 142 scored small-town markets
A site report maps the competitors on map listings around any address in the Albertville area by name and distance, and the households and spending within reach. Or open the report at the center of the Albertville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 103,537 people live in the Albertville area, in 36,459 households. Between 2020 and 2025, the population of the Albertville area grew 6.0%, faster than the U.S. (+3.1%). The median household income in the Albertville area is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Albertville area spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Albertville area are for house cleaning businesses (84), child care centers and preschools (83) and laundromats (77). The Albertville area ranks #5 of 142 scored small-town markets for house cleaning businesses.
The Albertville area is made up of one county, Marshall County. For its number of households, the Albertville area has the most map listings, relative to the U.S., for car washes and detailers (95% above the U.S. rate) and the fewest for child care centers and preschools (48% below the U.S. rate).
All 56 business types in the Albertville area
Highest Groundwork market score first. Each score compares the Albertville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 84 | #5 of 142 | 6 | 1.6 | $8.3M | 130 | 12 |
| Child care and preschools | 83 | #10 of 454 | 11 | 3.0 | $1.3M | 132 | 12 |
| Laundromats | 77 | #13 of 150 | 6 | 1.6 | $10.6M | 85 | Under 3 |
| Pest control | 75 | #9 of 85 | 6 | 1.6 | $8.3M | 82 | 7 |
| Electricians | 74 | #15 of 295 | 7 | 1.9 | $13.9M | 116 | 25 |
| Funeral homes | 74 | #49 of 365 | 11 | 3.0 | $474K | 70 | 3 |
| Pet stores | 72 | #29 of 220 | 8 | 2.2 | $3.7M | 82 | 4 |
| Coffee shops and cafes | 72 | #45 of 529 | 28 | 7.7 | $4.5M | 122 | 12 |
| Gas stations | 70 | #77 of 536 | 52 | 14.3 | $2.3M | 96 | 60 |
| Roofing and gutters | 69 | #45 of 288 | 15 | 4.1 | $6.5M | 77 | 3 |
| Property management | 67 | #32 of 180 | 8 | 2.2 | Index only | 117 | 11 |
| Pet grooming and boarding | 66 | #81 of 387 | 21 | 5.8 | $1.4M | 56 | 3 |
| Martial arts and dance studios | 64 | #93 of 378 | 13 | 3.6 | $1.8M | 88 | 3 |
| Insurance agencies | 64 | #150 of 537 | 82 | 22.5 | $1.2M | 99 | 33 |
| Collision repair and body shops | 63 | #103 of 387 | 12 | 3.3 | $3.1M | 99 | 12 |
| Convenience stores | 63 | #151 of 529 | 37 | 10.1 | $5.6M | 72 | 9 |
| Landscaping and lawn care | 62 | #111 of 399 | 21 | 5.8 | $2.4M | 81 | 34 |
| Bakeries and dessert shops | 60 | #151 of 507 | 32 | 8.8 | $3.9M | 95 | 15 |
| Lawn, cleaning and pest control | 59 | #155 of 481 | 33 | 9.1 | $1.5M | 90 | 53 |
| Mortgage brokers and lenders | 58 | #64 of 177 | 13 | 3.6 | Index only | 102 | 5 |
| Physical therapy | 56 | #163 of 400 | 14 | 3.8 | $2.7M | 113 | 14 |
| Gyms | 56 | #193 of 506 | 29 | 8.0 | $800K | 61 | 4 |
| HVAC and plumbing | 55 | #184 of 476 | 29 | 8.0 | $3.3M | 70 | 30 |
| Spas and skin care | 55 | #198 of 504 | 32 | 8.8 | $943K | 108 | 5 |
| Home repair trades | 55 | #206 of 526 | 51 | 14.0 | $1.9M | 78 | 58 |
| Gyms, studios and classes | 55 | #218 of 535 | 44 | 12.1 | $527K | 80 | 7 |
| Veterinarians | 54 | #173 of 398 | 17 | 4.7 | $1.8M | 65 | 13 |
| Sit-down restaurants | 54 | #228 of 538 | 205 | 56.2 | $616K | 93 | 63 |
| Auto repair shops | 54 | #242 of 538 | 106 | 29.1 | $346K | 78 | 34 |
| Dentists and orthodontists | 52 | #242 of 526 | 35 | 9.6 | $1.1M | 110 | 22 |
| Restaurants and cafes | 52 | #248 of 538 | 361 | 99.0 | $350K | 94 | 172 |
| Pet businesses | 52 | #260 of 527 | 53 | 14.5 | $563K | 64 | 20 |
| Chiropractors | 51 | #208 of 426 | 18 | 4.9 | $2.1M | 88 | 11 |
| Nail salons | 50 | #213 of 387 | 30 | 8.2 | $1M | 60 | 4 |
| Real estate agents and brokers | 50 | #267 of 533 | 105 | 28.8 | Index only | 91 | 18 |
| Pizza | 49 | #266 of 520 | 31 | 8.5 | $4.1M | 80 | 96 |
| Auto repair and car care | 46 | #315 of 538 | 183 | 50.2 | $200K | 75 | 61 |
| Hair salons | 46 | #319 of 538 | 102 | 28.0 | $296K | 69 | 10 |
| Tire shops | 45 | #260 of 431 | 24 | 6.6 | $1.5M | 61 | 10 |
| Real estate | 45 | #326 of 536 | 127 | 34.8 | Index only | 94 | 42 |
| Doctors, dentists and clinics | 45 | #327 of 538 | 224 | 61.4 | $169K | 111 | 121 |
| Car washes and detailing | 44 | #276 of 441 | 27 | 7.4 | $1.4M | 54 | 7 |
| Fast food and sandwich shops | 44 | #333 of 537 | 55 | 15.1 | $2.3M | 75 | 96 |
| Grocery and convenience stores | 44 | #344 of 538 | 100 | 27.4 | $2.1M | 62 | 33 |
| Salons, barbers and spas | 41 | #385 of 538 | 194 | 53.2 | $156K | 73 | 20 |
| Barbershops | 39 | #260 of 377 | 28 | 7.7 | $1.1M | 57 | Under 3 |
| Clothing, shoes and laundry | 38 | #381 of 536 | 106 | 29.1 | $602K | 68 | 42 |
| Clothing and shoe stores | 37 | #389 of 536 | 85 | 23.3 | $750K | 59 | 39 |
| Grocery stores | 35 | #398 of 506 | 43 | 11.8 | $4.9M | 52 | 24 |
| Primary care and pediatrics | 33 | #360 of 458 | 43 | 11.8 | $881K | 49 | 59 |
| Optometrists and eye care | 31 | #336 of 400 | 20 | 5.5 | $1.9M | 60 | 15 |
| Oil change and quick lube | Not scored | Not scored | 5 | 1.4 | $7.3M | 53 | 8 |
| Dry cleaners | Not scored | Not scored | 4 | 1.1 | $15.9M | 102 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $11.6M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Albertville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.6M | $1,005 | 105 |
| Gasoline and other fuels | $119.1M | $3,267 | 126 |
| Food away from home | $126.4M | $3,466 | 85 |
| Groceries | $208.7M | $5,724 | 91 |
| Personal care products and services | $30.2M | $828 | 82 |
| Child care and other personal services | $14.5M | $399 | 69 |
| Memberships, classes and admissions | $23.2M | $636 | 65 |
| Medical and dental services | $37.9M | $1,039 | 81 |
| Pets | $29.8M | $819 | 90 |
| Clothing, shoes and related services | $63.8M | $1,750 | 85 |
| Vehicle insurance | $101.8M | $2,793 | 143 |
| Home repairs, maintenance and insurance | $97.1M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $50.1M | $1,373 | 97 |
| Rent and homeowner costs | $518.8M | $14,228 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Albertville area
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Albertville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Albertville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Albertville area 1
- Marshall County, AL99,748 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Albertville, AL area growing?
Population estimates put the Albertville area at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. Against the 2015–2019 survey, median household income rose 36.1%, before inflation.
How much do households in the Albertville, AL area spend?
Households in the Albertville area spend about $518.8M a year on rent and homeowner costs, $208.7M on groceries and $126.4M on food away from home. Relative to the U.S., household spending in the Albertville area runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Albertville, AL area?
Of the business types scored in the Albertville area, house cleaning businesses (84), child care centers and preschools (83) and laundromats (77) have the highest Groundwork market scores. For house cleaning businesses, that ranks #5 of 142 scored small-town markets.
How does the Albertville, AL area compare with the U.S.?
Median household income in the Albertville area is $62,571, 22% below the U.S. median of $80,734. The population rose 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (95% above the U.S. rate) and lowest for child care centers and preschools (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Albertville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Albertville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Albertville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Albertville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.