Beauty and personal care · Metro area · Alabama
Hair salons in the Florence-Muscle Shoals, AL metro area
How the Florence-Muscle Shoals, AL metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #302 of 387 scored metro areas
#7 of 12 scored metro areas based in Alabama
- Listings
- 161
- 30 chain locations (19%)
- Official establishments
- 18
- −21.7% since 2019
- Household spending a year
- $51.6M
- On personal care products and services · $812 a household
- Spending per listing
- $321K
- 25% below the U.S.
- Listings per 10k households
- 25.3
- 8% above the U.S.
- Population, 2025
- 156,609
- +3.5% since 2020
See the hair salons around any address in the Florence-Muscle Shoals metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Florence-Muscle Shoals metro area has a Groundwork market score of 40 (lower middle): #302 of 387 scored metro areas and #7 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
Households in the Florence-Muscle Shoals metro area spend about $51.6M a year on personal care products and services, or $812 per household, 19% below the U.S. average. Spread across 161 hair salons, that is $321K per salon, 25% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 161 hair salons on map listings in the Florence-Muscle Shoals metro area as of September 2026. 30 of them (19%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 25.3, 8% above the U.S. rate of 23.4.
Official counts show 18 businesses with payroll classed as beauty salons in the Florence-Muscle Shoals metro area in 2023, down 21.7% from 2019. That is one for every 3,531 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of the Florence-Muscle Shoals metro area grew 3.5%, in step with the U.S. (+3.1%).
How the Florence-Muscle Shoals metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence-Muscle Shoals metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.3 | 23.0 | 23.4 |
| Spending per listing | $321K | $366K | $430K |
| Households per official establishment | 3,531 | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | −21.7% | +4.2% | +6.0% |
| Population growth, 2020–2025 | +3.5% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $812 | $839 | $1,005 |
| Median household income | $61,891 | $63,999 | $80,734 |
| Groundwork market score | 40 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18−21.7% over the period
- Employees, 2023
- 89
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 461Businesses with no payroll
- Map listings, September 2026
- 16130 chain locations
- Listings at the U.S. rate for this spending
- 120The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Florence-Muscle Shoals metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for hair salons, numbered among those based in Alabama, with the Florence-Muscle Shoals metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 69 | 119 | 15.5 | $536K | +7.1% | #37 of 387 |
| 2Huntsville, AL | 52 | 575 | 27.9 | $347K | +12.5% | #162 of 387 |
| 3Tuscaloosa, AL | 48 | 197 | 18.6 | $440K | +2.9% | #201 of 387 |
| 4Decatur, AL | 46 | 140 | 22.3 | $381K | +2.5% | #229 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 285 | 28.9 | $317K | +14.8% | #254 of 387 |
| 6Montgomery, AL | 41 | 317 | 20.9 | $398K | +0.9% | #280 of 387 |
| 7Florence-Muscle Shoals, AL | 40 | 161 | 25.3 | $321K | +3.5% | #302 of 387 |
| 8Birmingham, AL | 36 | 1,160 | 24.9 | $357K | +1.4% | #331 of 387 |
| 9Dothan, AL | 35 | 145 | 23.8 | $333K | +3.4% | #341 of 387 |
| 10Gadsden, AL | 31 | 101 | 25.6 | $295K | +0.4% | #363 of 387 |
Other business types in the Florence-Muscle Shoals metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons40
- Barbershops35
- Nail salons44
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Florence-Muscle Shoals, AL metro area?
As of September 2026, map listings count 161 hair salons in the Florence-Muscle Shoals metro area. 30 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 18 businesses with payroll classed as beauty salons in 2023, down 21.7% from 2019. Another 461 one-person businesses have no payroll, by official counts.
How much do households in the Florence-Muscle Shoals, AL metro area spend on personal care products and services?
About $51.6M a year, or $812 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 161 hair salons on map listings, it comes to $321K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 63,559 households in the Florence-Muscle Shoals metro area and national spending patterns by income.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S. for hair salons?
The Florence-Muscle Shoals metro area has 25.3 hair salons per 10,000 households, 8% above the U.S. rate of 23.4. Spending per salon is $321K, 25% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Florence-Muscle Shoals metro area would have about 120, against 161 on map listings. There is one business with payroll in the industry for every 3,531 households, against one for every 1,535 across the U.S. The official count fell 21.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence-Muscle Shoals metro area scores 40 for hair salons (lower middle), #302 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Florence-Muscle Shoals metro area
Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.