Food and drink · Metro area · Alabama
Pizza places in the Florence-Muscle Shoals, AL metro area
How the Florence-Muscle Shoals, AL metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #273 of 387 scored metro areas
#9 of 12 scored metro areas based in Alabama
- Listings
- 42
- 29 chain locations (69%)
- Official establishments
- 145
- All limited-service restaurants · +8.2% since 2019
- Household spending a year
- $215.4M
- On food away from home · $3,389 a household
- Spending per listing
- $5.1M
- In line with the U.S.
- Listings per 10k households
- 6.6
- 17% below the U.S.
- Population, 2025
- 156,609
- +3.5% since 2020
See the pizza places around any address in the Florence-Muscle Shoals metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,389 per household (17% below the U.S. average), households in the Florence-Muscle Shoals metro area spend about $215.4M a year on food away from home. Spread across 42 pizza places, that is $5.1M per pizza place, in line with the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Florence-Muscle Shoals metro area has 42 pizza places on map listings as of September 2026. 29 of them (69%) are chain locations, against 58% across the U.S. That is 6.6 per 10,000 households, 17% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in the Florence-Muscle Shoals metro area was 145 in 2023, up 8.2% from 2019. That is one for every 438 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 20 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $5M has gone to businesses classed as limited-service restaurants in the Florence-Muscle Shoals metro area.
Between 2020 and 2025, the population of the Florence-Muscle Shoals metro area grew 3.5%, in step with the U.S. (+3.1%). The Groundwork market score for pizza places in the Florence-Muscle Shoals metro area is 39 (lower middle), #273 of 387 scored metro areas and #9 of 12 scored metro areas based in Alabama.
How the Florence-Muscle Shoals metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence-Muscle Shoals metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 5.7 | 8.0 |
| Spending per listing | $5.1M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 438 | 450 | 478 |
| Official establishment growth, 2019–2023 | +8.2% | +8.8% | +6.1% |
| Population growth, 2020–2025 | +3.5% | +3.2% | +3.1% |
| Spending per household on food away from home | $3,389 | $3,519 | $4,070 |
| Median household income | $61,891 | $63,999 | $80,734 |
| Groundwork market score | 39 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 145All limited-service restaurants · +8.2% over the period
- Employees, 2023
- 3,281
- Annual payroll, 2023
- $51.6M
- One-person businesses, 2023
- 20All limited-service restaurants with no payroll
- Map listings, September 2026
- 4229 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $5M
SBA-backed loans to businesses classed as limited-service restaurants in the Florence-Muscle Shoals metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for pizza places, numbered among those based in Alabama, with the Florence-Muscle Shoals metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huntsville, AL | 70 | 130 | 6.3 | $6.5M | +12.5% | #59 of 387 |
| 2Tuscaloosa, AL | 57 | 50 | 4.7 | $7.3M | +2.9% | #129 of 387 |
| 3Daphne-Fairhope-Foley, AL | 57 | 80 | 8.1 | $4.8M | +14.8% | #135 of 387 |
| 4Auburn-Opelika, AL | 55 | 39 | 5.1 | $6.9M | +7.1% | #152 of 387 |
| 5Decatur, AL | 55 | 35 | 5.6 | $6.4M | +2.5% | #154 of 387 |
| 6Birmingham, AL | 46 | 291 | 6.3 | $6M | +1.4% | #224 of 387 |
| 7Montgomery, AL | 45 | 76 | 5.0 | $6.9M | +0.9% | #231 of 387 |
| 8Dothan, AL | 41 | 34 | 5.6 | $5.9M | +3.4% | #257 of 387 |
| 9Florence-Muscle Shoals, AL | 39 | 42 | 6.6 | $5.1M | +3.5% | #273 of 387 |
| 10Mobile, AL | 38 | 93 | 5.8 | $5.9M | −0.7% | #285 of 387 |
Other business types in the Florence-Muscle Shoals metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Florence-Muscle Shoals, AL metro area?
Map listings as of September 2026 show 42 pizza places in the Florence-Muscle Shoals metro area. 29 of them (69%) are chain locations. The listings count pizza restaurants. Official counts show 145 businesses with payroll classed as limited-service restaurants in 2023, up 8.2% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 20 one-person businesses have no payroll, by official counts.
How much do households in the Florence-Muscle Shoals, AL metro area spend on food away from home?
About $215.4M a year, or $3,389 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 42 pizza places on map listings, it comes to $5.1M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 63,559 households in the Florence-Muscle Shoals metro area and national spending patterns by income.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S. for pizza places?
The Florence-Muscle Shoals metro area has 6.6 pizza places per 10,000 households, 17% below the U.S. rate of 8.0. Spending per pizza place is $5.1M, in line with the U.S. figure of $5.1M. The count on map listings matches the U.S. ratio of pizza places to household spending. There is one business with payroll in the industry for every 438 households, against one for every 478 across the U.S. The official count rose 8.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence-Muscle Shoals metro area scores 39 for pizza places (lower middle), #273 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Florence-Muscle Shoals metro area
Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.