Metro area profile · Alabama
Mobile, AL metro area market data
Population, household spending and competition for 56 business types in the Mobile metro area, each scored against other metro areas.
- Population, 2025
- 411,658
- −0.7% since 2020
- Households
- 161,665
- Median household income
- $58,880
- Median home value
- $190,700
- Jobs located here
- 181,672
- Highest market score
- 65
- Landscaping and lawn care, #107 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Mobile metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 411,658 people live in the Mobile metro area, in 161,665 households. Population estimates put the population change in the Mobile metro area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The median household income in the Mobile metro area is $58,880 a year, 27% below the U.S. median of $80,734.
Set against the U.S., households in the Mobile metro area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Mobile metro area are for landscaping and lawn care companies (65); pet stores (64); and lawn care, cleaning and pest control companies (58). The Mobile metro area ranks #107 of 385 scored metro areas for landscaping and lawn care companies.
The Mobile metro area is made up of one county, Mobile County. For its number of households, the Mobile metro area has the most map listings, relative to the U.S., for barbershops (55% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (58% below the U.S. rate).
All 56 business types in the Mobile metro area
Highest Groundwork market score first. Each score compares the Mobile metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 65 | #107 of 385 | 57 | 3.5 | $3.8M | 130 | 100 |
| Pet stores | 64 | #90 of 382 | 19 | 1.2 | $6.8M | 150 | 7 |
| Lawn, cleaning and pest control | 58 | #128 of 387 | 127 | 7.9 | $1.7M | 102 | 203 |
| Coffee shops and cafes | 57 | #132 of 387 | 112 | 6.9 | $4.9M | 131 | 55 |
| Chiropractors | 56 | #143 of 386 | 41 | 2.5 | $4M | 167 | 32 |
| Bakeries and dessert shops | 55 | #153 of 387 | 105 | 6.5 | $5.2M | 125 | 63 |
| Home inspectors | 54 | #104 of 243 | 7 | 0.4 | Index only | 123 | 6 |
| Optometrists and eye care | 54 | #149 of 386 | 45 | 2.8 | $3.6M | 116 | 16 |
| Pet businesses | 54 | #162 of 387 | 133 | 8.2 | $967K | 110 | 74 |
| Pet grooming and boarding | 53 | #171 of 386 | 46 | 2.8 | $2.8M | 110 | 25 |
| Spas and skin care | 51 | #182 of 387 | 124 | 7.7 | $1.1M | 120 | 16 |
| Insurance agencies | 50 | #186 of 387 | 299 | 18.5 | $1.3M | 105 | 146 |
| Doctors, dentists and clinics | 48 | #206 of 387 | 995 | 61.5 | $164K | 108 | 394 |
| Yoga, Pilates and fitness studios | 47 | #190 of 347 | 16 | 1.0 | $6.1M | 150 | 46 |
| Property management | 47 | #212 of 374 | 37 | 2.3 | Index only | 110 | 52 |
| House cleaning | 44 | #244 of 375 | 39 | 2.4 | $5.6M | 87 | 74 |
| Dentists and orthodontists | 43 | #243 of 387 | 160 | 9.9 | $1M | 104 | 104 |
| Funeral homes | 42 | #234 of 377 | 37 | 2.3 | $591K | 87 | 14 |
| Mortgage brokers and lenders | 41 | #252 of 373 | 48 | 3.0 | Index only | 120 | 22 |
| Restaurants and cafes | 38 | #275 of 387 | 1,545 | 95.6 | $352K | 95 | 614 |
| Pizza | 38 | #285 of 387 | 93 | 5.8 | $5.9M | 115 | 348 |
| Laundromats | 37 | #261 of 364 | 28 | 1.7 | $9.9M | 79 | 4 |
| Electricians | 37 | #292 of 383 | 38 | 2.4 | $11.1M | 92 | 99 |
| Auto repair shops | 36 | #295 of 387 | 349 | 21.6 | $403K | 91 | 147 |
| Sit-down restaurants | 36 | #303 of 387 | 895 | 55.4 | $608K | 92 | 205 |
| Physical therapy | 36 | #304 of 386 | 77 | 4.8 | $2.1M | 88 | 46 |
| Oil change and quick lube | 35 | #221 of 290 | 12 | 0.7 | $11.7M | 85 | 14 |
| Collision repair and body shops | 35 | #294 of 381 | 51 | 3.2 | $2.8M | 90 | 35 |
| Primary care and pediatrics | 35 | #299 of 387 | 102 | 6.3 | $1.6M | 90 | 185 |
| Real estate | 35 | #338 of 387 | 533 | 33.0 | Index only | 98 | 240 |
| Veterinarians | 33 | #306 of 384 | 58 | 3.6 | $2.2M | 81 | 42 |
| Child care and preschools | 32 | #318 of 387 | 85 | 5.3 | $723K | 72 | 77 |
| Real estate agents and brokers | 31 | #366 of 387 | 441 | 27.3 | Index only | 94 | 132 |
| Auto repair and car care | 30 | #329 of 387 | 625 | 38.7 | $225K | 84 | 227 |
| Barbershops | 29 | #339 of 387 | 133 | 8.2 | $981K | 52 | 4 |
| Martial arts and dance studios | 29 | #357 of 387 | 68 | 4.2 | $1.4M | 71 | 26 |
| Hair salons | 29 | #367 of 387 | 366 | 22.6 | $356K | 83 | 69 |
| Pest control | 28 | #315 of 345 | 31 | 1.9 | $7M | 69 | 29 |
| Gas stations | 28 | #333 of 387 | 241 | 14.9 | $1.9M | 80 | 219 |
| HVAC and plumbing | 28 | #357 of 387 | 114 | 7.1 | $3.7M | 77 | 135 |
| Car washes and detailing | 27 | #349 of 387 | 70 | 4.3 | $2M | 80 | 28 |
| Gyms, studios and classes | 27 | #371 of 387 | 197 | 12.2 | $495K | 75 | 72 |
| Home repair trades | 26 | #369 of 387 | 237 | 14.7 | $1.8M | 73 | 266 |
| Salons, barbers and spas | 26 | #378 of 387 | 769 | 47.6 | $170K | 80 | 137 |
| Dry cleaners | 23 | #254 of 272 | 25 | 1.5 | $11.1M | 71 | 14 |
| Convenience stores | 23 | #353 of 387 | 191 | 11.8 | $4.8M | 61 | 37 |
| Roofing and gutters | 23 | #366 of 381 | 85 | 5.3 | $4.9M | 58 | 32 |
| Gyms | 23 | #375 of 387 | 113 | 7.0 | $863K | 66 | 46 |
| Grocery and convenience stores | 22 | #357 of 387 | 368 | 22.8 | $2.5M | 73 | 103 |
| Clothing, shoes and laundry | 20 | #359 of 387 | 416 | 25.7 | $665K | 76 | 159 |
| Tire shops | 20 | #360 of 386 | 90 | 5.6 | $1.6M | 62 | 31 |
| Grocery stores | 20 | #368 of 387 | 121 | 7.5 | $7.5M | 81 | 66 |
| Fast food and sandwich shops | 19 | #361 of 387 | 245 | 15.2 | $2.2M | 73 | 348 |
| Clothing and shoe stores | 19 | #362 of 387 | 309 | 19.1 | $896K | 71 | 141 |
| Nail salons | 11 | #385 of 387 | 129 | 8.0 | $1M | 61 | 45 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.1 | $81.8M | Too few | 11 |
Household spending in the Mobile metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $140.8M | $871 | 91 |
| Gasoline and other fuels | $459.9M | $2,845 | 110 |
| Food away from home | $544.6M | $3,369 | 83 |
| Groceries | $910.6M | $5,633 | 89 |
| Personal care products and services | $130.4M | $807 | 80 |
| Child care and other personal services | $61.5M | $380 | 65 |
| Memberships, classes and admissions | $97.5M | $603 | 61 |
| Medical and dental services | $163.6M | $1,012 | 79 |
| Pets | $128.6M | $795 | 87 |
| Clothing, shoes and related services | $276.8M | $1,712 | 83 |
| Vehicle insurance | $393.1M | $2,432 | 124 |
| Home repairs, maintenance and insurance | $420M | $2,598 | 86 |
| Lawn care, cleaning and other household services | $217.4M | $1,345 | 95 |
| Rent and homeowner costs | $2.3B | $13,936 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mobile metro area
- Population, 2025 estimate
- 411,658−0.7% since 2020
- Households
- 161,665
- Median age
- 39.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,229 sq. mi.
- People per square mile
- 336
- Median household income
- $58,880
- Average household income
- $81,726
- Median home value
- $190,700
- Jobs located here
- 181,672
- Daytime population
- 421,837Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mobile metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mobile metro area 1
- Mobile County, AL412,590 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Mobile, AL metro area growing?
Population estimates put the Mobile metro area at 411,658 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 161,665 households.
How much do households in the Mobile, AL metro area spend?
Households in the Mobile metro area spend about $2.3B a year on rent and homeowner costs, $910.6M on groceries and $544.6M on food away from home. Relative to the U.S., household spending in the Mobile metro area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Mobile, AL metro area?
Of the business types scored in the Mobile metro area, landscaping and lawn care companies (65); pet stores (64); and lawn care, cleaning and pest control companies (58) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #107 of 385 scored metro areas.
How does the Mobile, AL metro area compare with the U.S.?
Median household income in the Mobile metro area is $58,880, 27% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $190,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (55% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Mobile metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mobile metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Mobile metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.