Metro area profile · Alabama
Auburn-Opelika, AL metro area market data
How the Auburn-Opelika metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 208,013
- +7.1% since 2020
- Households
- 76,673
- Median household income
- $63,649
- Median home value
- $247,500
- Jobs located here
- 69,655
- Highest market score
- 88
- Insurance agencies, #13 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Auburn-Opelika metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Auburn-Opelika metro area has an estimated 208,013 people and 76,673 households. Between 2020 and 2025, the population of the Auburn-Opelika metro area grew 7.1%, faster than the U.S. (+3.1%). Median household income in the Auburn-Opelika metro area is $63,649, 21% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Auburn-Opelika metro area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in the Auburn-Opelika metro area, insurance agencies (88), auto repair and car care businesses (81) and auto repair shops (80) have the highest Groundwork market scores. For insurance agencies, that ranks #13 of 387 scored metro areas.
The Auburn-Opelika metro area takes in 2 counties: Lee County and Macon County. Against the U.S., map listings per household run highest for gas stations (61% above the U.S. rate) and lowest for spas and skin care studios (54% below the U.S. rate).
All 56 business types in the Auburn-Opelika metro area
Highest Groundwork market score first. Each score compares the Auburn-Opelika metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #13 of 387 | 99 | 12.9 | $2M | 158 | 50 |
| Auto repair and car care | 81 | #9 of 387 | 205 | 26.7 | $347K | 129 | 77 |
| Auto repair shops | 80 | #11 of 387 | 127 | 16.6 | $561K | 126 | 53 |
| Car washes and detailing | 78 | #9 of 387 | 21 | 2.7 | $3.4M | 135 | 8 |
| Pet stores | 78 | #14 of 382 | 11 | 1.4 | $5.8M | 128 | 3 |
| Pet grooming and boarding | 77 | #22 of 386 | 15 | 2.0 | $4.2M | 166 | 12 |
| Electricians | 75 | #19 of 383 | 11 | 1.4 | $18.5M | 154 | 36 |
| House cleaning | 75 | #33 of 375 | 15 | 2.0 | $7M | 110 | 24 |
| Roofing and gutters | 73 | #31 of 381 | 21 | 2.7 | $9.7M | 115 | 4 |
| Laundromats | 73 | #46 of 364 | 7 | 0.9 | $19.4M | 155 | 3 |
| Salons, barbers and spas | 72 | #15 of 387 | 229 | 29.9 | $279K | 131 | 52 |
| Spas and skin care | 72 | #28 of 387 | 41 | 5.3 | $1.6M | 178 | 12 |
| Chiropractors | 72 | #38 of 386 | 21 | 2.7 | $3.8M | 160 | 14 |
| Collision repair and body shops | 72 | #45 of 381 | 16 | 2.1 | $4.5M | 144 | 17 |
| Hair salons | 69 | #37 of 387 | 119 | 15.5 | $536K | 125 | 30 |
| Property management | 68 | #43 of 374 | 15 | 2.0 | Index only | 131 | 27 |
| Funeral homes | 66 | #87 of 377 | 9 | 1.2 | $990K | 146 | 6 |
| Martial arts and dance studios | 63 | #74 of 387 | 20 | 2.6 | $2.5M | 125 | 17 |
| Bakeries and dessert shops | 62 | #96 of 387 | 49 | 6.4 | $5.5M | 133 | 49 |
| Home repair trades | 62 | #105 of 387 | 91 | 11.9 | $2.2M | 92 | 97 |
| Barbershops | 61 | #103 of 387 | 25 | 3.3 | $2.6M | 135 | Under 3 |
| Pet businesses | 61 | #105 of 387 | 71 | 9.3 | $895K | 102 | 42 |
| Dentists and orthodontists | 61 | #116 of 387 | 73 | 9.5 | $1.1M | 112 | 50 |
| Grocery stores | 60 | #127 of 387 | 43 | 5.6 | $10.2M | 110 | 24 |
| Real estate agents and brokers | 57 | #120 of 387 | 168 | 21.9 | Index only | 120 | 64 |
| Lawn, cleaning and pest control | 57 | #136 of 387 | 74 | 9.7 | $1.4M | 85 | 120 |
| Physical therapy | 57 | #145 of 386 | 34 | 4.4 | $2.4M | 98 | 20 |
| Clothing, shoes and laundry | 57 | #147 of 387 | 125 | 16.3 | $1.1M | 123 | 76 |
| Coffee shops and cafes | 56 | #140 of 387 | 64 | 8.3 | $4.2M | 114 | 42 |
| Doctors, dentists and clinics | 56 | #145 of 387 | 567 | 74.0 | $141K | 93 | 172 |
| Landscaping and lawn care | 56 | #152 of 385 | 43 | 5.6 | $2.5M | 84 | 77 |
| Child care and preschools | 56 | #158 of 387 | 40 | 5.2 | $814K | 81 | 34 |
| Grocery and convenience stores | 56 | #161 of 387 | 132 | 17.2 | $3.3M | 98 | 39 |
| Tire shops | 56 | #169 of 386 | 33 | 4.3 | $2.2M | 86 | 10 |
| Home inspectors | 55 | #95 of 243 | 5 | 0.7 | Index only | 83 | 4 |
| Real estate | 55 | #138 of 387 | 226 | 29.5 | Index only | 112 | 119 |
| Pizza | 55 | #152 of 387 | 39 | 5.1 | $6.9M | 136 | 194 |
| Primary care and pediatrics | 53 | #174 of 387 | 50 | 6.5 | $1.6M | 90 | 75 |
| Dry cleaners | 52 | #136 of 272 | 6 | 0.8 | $22.6M | 144 | 10 |
| Yoga, Pilates and fitness studios | 52 | #144 of 347 | 10 | 1.3 | $5M | 124 | 26 |
| Gyms, studios and classes | 52 | #164 of 387 | 77 | 10.0 | $654K | 99 | 43 |
| Nail salons | 52 | #174 of 387 | 39 | 5.1 | $1.6M | 98 | 8 |
| Clothing and shoe stores | 51 | #200 of 387 | 99 | 12.9 | $1.4M | 108 | 63 |
| Convenience stores | 50 | #200 of 387 | 67 | 8.7 | $6.6M | 83 | 15 |
| Optometrists and eye care | 49 | #211 of 386 | 25 | 3.3 | $3.2M | 102 | 13 |
| Gas stations | 46 | #230 of 387 | 134 | 17.5 | $1.7M | 72 | 91 |
| HVAC and plumbing | 44 | #248 of 387 | 59 | 7.7 | $3.5M | 73 | 57 |
| Restaurants and cafes | 43 | #238 of 387 | 725 | 94.6 | $371K | 100 | 374 |
| Sit-down restaurants | 43 | #252 of 387 | 432 | 56.3 | $623K | 94 | 134 |
| Gyms | 41 | #272 of 387 | 47 | 6.1 | $1.1M | 82 | 26 |
| Mortgage brokers and lenders | 40 | #269 of 373 | 38 | 5.0 | Index only | 74 | 12 |
| Pest control | 37 | #262 of 345 | 16 | 2.1 | $6.6M | 65 | 19 |
| Fast food and sandwich shops | 32 | #302 of 387 | 113 | 14.7 | $2.4M | 78 | 194 |
| Veterinarians | 32 | #318 of 384 | 35 | 4.6 | $1.8M | 67 | 27 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $26.7M | 109 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $35.6M | Too few | 6 |
Household spending in the Auburn-Opelika metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $71.2M | $929 | 97 |
| Gasoline and other fuels | $231M | $3,013 | 116 |
| Food away from home | $269.1M | $3,510 | 86 |
| Groceries | $439.4M | $5,731 | 91 |
| Personal care products and services | $63.8M | $832 | 83 |
| Child care and other personal services | $32.5M | $425 | 73 |
| Memberships, classes and admissions | $50.4M | $657 | 67 |
| Medical and dental services | $80.2M | $1,045 | 81 |
| Pets | $63.5M | $829 | 91 |
| Clothing, shoes and related services | $135.7M | $1,770 | 86 |
| Vehicle insurance | $195.9M | $2,555 | 131 |
| Home repairs, maintenance and insurance | $203.8M | $2,658 | 88 |
| Lawn care, cleaning and other household services | $105.6M | $1,377 | 97 |
| Rent and homeowner costs | $1.1B | $14,284 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Auburn-Opelika metro area
- Population, 2025 estimate
- 208,013+7.1% since 2020
- Households
- 76,673
- Median age
- 37.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,216 sq. mi.
- People per square mile
- 164
- Median household income
- $63,649
- Average household income
- $87,657
- Median home value
- $247,500
- Jobs located here
- 69,655
- Daytime population
- 195,094Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Auburn-Opelika metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Auburn-Opelika metro area 2
- Lee County, AL181,134 people
- Macon County, AL18,691 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
- Albertville, AL area99,748 people
Questions
How fast is the Auburn-Opelika, AL metro area growing?
Population estimates put the Auburn-Opelika metro area at 208,013 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 76,673 households.
How much do households in the Auburn-Opelika, AL metro area spend?
Households in the Auburn-Opelika metro area spend about $1.1B a year on rent and homeowner costs, $439.4M on groceries and $269.1M on food away from home. Set against the U.S., households in the Auburn-Opelika metro area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in the Auburn-Opelika, AL metro area?
The highest Groundwork market scores in the Auburn-Opelika metro area are for insurance agencies (88), auto repair and car care businesses (81) and auto repair shops (80). The Auburn-Opelika metro area ranks #13 of 387 scored metro areas for insurance agencies.
How does the Auburn-Opelika, AL metro area compare with the U.S.?
The median household income in the Auburn-Opelika metro area is $63,649 a year, 21% below the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $247,500, against $332,700 for the U.S. For its number of households, the Auburn-Opelika metro area has the most map listings, relative to the U.S., for gas stations (61% above the U.S. rate) and the fewest for spas and skin care studios (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Auburn-Opelika metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Auburn-Opelika metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Auburn-Opelika metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.