Metro area profile · Alabama
Gadsden, AL metro area market data
How the Gadsden metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 103,886
- +0.4% since 2020
- Households
- 39,411
- Median household income
- $54,563
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $167,100
- Jobs located here
- 33,151
- Highest market score
- 63
- House cleaning, #83 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Gadsden metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Gadsden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Gadsden metro area has an estimated 103,886 people and 39,411 households. Between 2020 and 2025, the population of the Gadsden metro area grew 0.4%, slower than the U.S. (+3.1%). Median household income in the Gadsden metro area is $54,563, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
Relative to the U.S., household spending in the Gadsden metro area runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the Gadsden metro area, house cleaning businesses (63), insurance agencies (63) and roofing and gutter companies (61) have the highest Groundwork market scores. For house cleaning businesses, that ranks #83 of 375 scored metro areas.
The Gadsden metro area is made up of one county, Etowah County. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for martial arts and dance studios (49% below the U.S. rate).
All 56 business types in the Gadsden metro area
Highest Groundwork market score first. Each score compares the Gadsden metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 63 | #83 of 375 | 5 | 1.3 | $10M | 156 | 16 |
| Insurance agencies | 63 | #117 of 387 | 67 | 17.0 | $1.6M | 127 | 37 |
| Roofing and gutters | 61 | #103 of 381 | 8 | 2.0 | $12.1M | 143 | 3 |
| Lawn, cleaning and pest control | 60 | #120 of 387 | 29 | 7.4 | $1.7M | 103 | 40 |
| Landscaping and lawn care | 55 | #155 of 385 | 19 | 4.8 | $2.6M | 90 | 20 |
| Real estate agents and brokers | 54 | #137 of 387 | 74 | 18.8 | Index only | 130 | 13 |
| Coffee shops and cafes | 54 | #160 of 387 | 28 | 7.1 | $4.4M | 119 | 9 |
| Real estate | 52 | #161 of 387 | 97 | 24.6 | Index only | 125 | 32 |
| Bakeries and dessert shops | 48 | #211 of 387 | 27 | 6.9 | $4.6M | 110 | 14 |
| Pet grooming and boarding | 48 | #217 of 386 | 13 | 3.3 | $2.2M | 87 | 4 |
| Pest control | 46 | #196 of 345 | 5 | 1.3 | $10M | 98 | 4 |
| Spas and skin care | 45 | #234 of 387 | 33 | 8.4 | $904K | 103 | 4 |
| Gyms, studios and classes | 45 | #246 of 387 | 35 | 8.9 | $589K | 89 | 9 |
| Pet businesses | 42 | #260 of 387 | 42 | 10.7 | $687K | 78 | 12 |
| Yoga, Pilates and fitness studios | 41 | #251 of 347 | 5 | 1.3 | $4.1M | 102 | 9 |
| Dentists and orthodontists | 41 | #258 of 387 | 35 | 8.9 | $1.1M | 109 | 31 |
| Pet stores | 41 | #259 of 382 | 6 | 1.5 | $4.8M | 106 | Under 3 |
| Home repair trades | 40 | #272 of 387 | 41 | 10.4 | $2.4M | 97 | 65 |
| Sit-down restaurants | 39 | #278 of 387 | 179 | 45.4 | $690K | 104 | 63 |
| Collision repair and body shops | 38 | #276 of 381 | 14 | 3.6 | $2.7M | 87 | 9 |
| Auto repair shops | 37 | #292 of 387 | 118 | 29.9 | $316K | 71 | 34 |
| Martial arts and dance studios | 37 | #309 of 387 | 10 | 2.5 | $2.1M | 102 | Under 3 |
| Funeral homes | 36 | #277 of 377 | 14 | 3.6 | $429K | 63 | 5 |
| Veterinarians | 36 | #290 of 384 | 14 | 3.6 | $2.1M | 76 | 8 |
| Auto repair and car care | 36 | #302 of 387 | 190 | 48.2 | $197K | 73 | 52 |
| Gyms | 36 | #315 of 387 | 20 | 5.1 | $1M | 79 | 9 |
| Restaurants and cafes | 35 | #290 of 387 | 333 | 84.5 | $371K | 100 | 170 |
| HVAC and plumbing | 35 | #304 of 387 | 21 | 5.3 | $4.6M | 97 | 35 |
| Chiropractors | 35 | #310 of 386 | 14 | 3.6 | $2.7M | 112 | 13 |
| Salons, barbers and spas | 34 | #341 of 387 | 178 | 45.2 | $168K | 79 | 19 |
| Physical therapy | 31 | #331 of 386 | 18 | 4.6 | $2.1M | 87 | 14 |
| Hair salons | 31 | #363 of 387 | 101 | 25.6 | $295K | 69 | 8 |
| Nail salons | 29 | #362 of 387 | 26 | 6.6 | $1.1M | 69 | 4 |
| Clothing, shoes and laundry | 28 | #329 of 387 | 92 | 23.3 | $687K | 78 | 31 |
| Gas stations | 28 | #336 of 387 | 82 | 20.8 | $1.5M | 63 | 70 |
| Car washes and detailing | 28 | #347 of 387 | 22 | 5.6 | $1.7M | 67 | 7 |
| Barbershops | 27 | #342 of 387 | 17 | 4.3 | $1.8M | 93 | Under 3 |
| Convenience stores | 26 | #342 of 387 | 53 | 13.4 | $4M | 51 | 6 |
| Child care and preschools | 26 | #351 of 387 | 21 | 5.3 | $612K | 61 | 19 |
| Clothing and shoe stores | 25 | #339 of 387 | 69 | 17.5 | $915K | 72 | 28 |
| Tire shops | 25 | #342 of 386 | 24 | 6.1 | $1.6M | 62 | 8 |
| Grocery and convenience stores | 25 | #347 of 387 | 103 | 26.1 | $2.1M | 61 | 20 |
| Grocery stores | 24 | #352 of 387 | 34 | 8.6 | $6.3M | 68 | 14 |
| Pizza | 23 | #364 of 387 | 26 | 6.6 | $4.7M | 93 | 97 |
| Optometrists and eye care | 22 | #369 of 386 | 17 | 4.3 | $2.2M | 70 | 6 |
| Electricians | 21 | #369 of 383 | 12 | 3.0 | $8M | 67 | 27 |
| Mortgage brokers and lenders | 21 | #372 of 373 | 17 | 4.3 | Index only | 79 | 8 |
| Laundromats | 19 | #348 of 364 | 6 | 1.5 | $10.5M | 84 | Under 3 |
| Doctors, dentists and clinics | 19 | #372 of 387 | 307 | 77.9 | $122K | 80 | 146 |
| Primary care and pediatrics | 11 | #383 of 387 | 42 | 10.7 | $892K | 50 | 82 |
| Fast food and sandwich shops | 9 | #383 of 387 | 69 | 17.5 | $1.8M | 59 | 97 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 236 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $21.1M | 134 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $37.3M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $37.5M | Too few | Under 3 |
Household spending in the Gadsden metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.3M | $947 | 99 |
| Gasoline and other fuels | $124.1M | $3,150 | 121 |
| Food away from home | $123.5M | $3,133 | 77 |
| Groceries | $213.8M | $5,425 | 86 |
| Personal care products and services | $29.8M | $757 | 75 |
| Child care and other personal services | $12.9M | $326 | 56 |
| Memberships, classes and admissions | $20.6M | $523 | 53 |
| Medical and dental services | $37.5M | $950 | 74 |
| Pets | $28.8M | $732 | 80 |
| Clothing, shoes and related services | $63.2M | $1,603 | 78 |
| Vehicle insurance | $106.6M | $2,705 | 138 |
| Home repairs, maintenance and insurance | $96.5M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $49.9M | $1,267 | 90 |
| Rent and homeowner costs | $523.7M | $13,288 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gadsden metro area
- Population, 2025 estimate
- 103,886+0.4% since 2020
- Households
- 39,411
- Median age
- 42.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 535 sq. mi.
- People per square mile
- 193
- Median household income
- $54,563+22.2% vs. 2015–2019, before inflation
- Average household income
- $73,295
- Median home value
- $167,100
- Jobs located here
- 33,151
- Daytime population
- 97,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gadsden metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gadsden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gadsden metro area 1
- Etowah County, AL103,105 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Albertville, AL area99,748 people
Questions
How fast is the Gadsden, AL metro area growing?
Population estimates put the Gadsden metro area at 103,886 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 39,411 households. Median household income rose 22.2% from the 2015–2019 survey, before inflation.
How much do households in the Gadsden, AL metro area spend?
Households in the Gadsden metro area spend about $523.7M a year on rent and homeowner costs, $213.8M on groceries and $124.1M on gasoline and other fuels. Set against the U.S., households in the Gadsden metro area spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the Gadsden, AL metro area?
The highest Groundwork market scores in the Gadsden metro area are for house cleaning businesses (63), insurance agencies (63) and roofing and gutter companies (61). The Gadsden metro area ranks #83 of 375 scored metro areas for house cleaning businesses.
How does the Gadsden, AL metro area compare with the U.S.?
The median household income in the Gadsden metro area is $54,563 a year, 32% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,100, against $332,700 for the U.S. For its number of households, the Gadsden metro area has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for martial arts and dance studios (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Gadsden metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gadsden metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gadsden metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gadsden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.