Fitness and classes · Metro area · Alabama
Martial arts and dance studios in the Florence-Muscle Shoals, AL metro area
The martial arts and dance studios in the Florence-Muscle Shoals, AL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #122 of 387 scored metro areas
#4 of 12 scored metro areas based in Alabama
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $38.3M
- On memberships, classes and admissions · $603 a household
- Spending per listing
- $1.9M
- 5% below the U.S.
- Listings per 10k households
- 3.1
- 37% below the U.S.
- Population, 2025
- 156,609
- +3.5% since 2020
See the martial arts and dance studios around any address in the Florence-Muscle Shoals metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 martial arts and dance studios in the Florence-Muscle Shoals metro area. None of them are chain locations, against 7% across the U.S. Per 10,000 households, that is 3.1, 37% below the U.S. rate of 4.9.
At $603 per household (39% below the U.S. average), households in the Florence-Muscle Shoals metro area spend about $38.3M a year on memberships, classes and admissions. Spread across 20 martial arts and dance studios, that is $1.9M per studio, 5% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Florence-Muscle Shoals metro area classed as sports, recreation and fine arts instruction. That is one for every 15,890 households, against one for every 3,473 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $78K has gone to businesses classed as sports, recreation and fine arts instruction in the Florence-Muscle Shoals metro area.
Population estimates show the Florence-Muscle Shoals metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Florence-Muscle Shoals metro area scores 57 (upper middle) on the Groundwork market score for martial arts and dance studios, ranking #122 of 387 scored metro areas and #4 of 12 scored metro areas based in Alabama.
How the Florence-Muscle Shoals metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence-Muscle Shoals metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.5 | 4.9 |
| Spending per listing | $1.9M | $1.9M | $2M |
| Households per official establishment | 15,890 | 5,642 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.6% | +11.1% |
| Population growth, 2020–2025 | +3.5% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $603 | $656 | $983 |
| Median household income | $61,891 | $63,999 | $80,734 |
| Groundwork market score | 57 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 20
- Annual payroll, 2023
- $139K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $78K
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Florence-Muscle Shoals metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for martial arts and dance studios, numbered among those based in Alabama (a market based in another state is listed without a number), with the Florence-Muscle Shoals metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tuscaloosa, AL | 63 | 26 | 2.5 | $2.5M | +2.9% | #73 of 387 |
| 2Auburn-Opelika, AL | 63 | 20 | 2.6 | $2.5M | +7.1% | #74 of 387 |
| 3Decatur, AL | 60 | 12 | 1.9 | $3.5M | +2.5% | #92 of 387 |
| 4Florence-Muscle Shoals, AL | 57 | 20 | 3.1 | $1.9M | +3.5% | #122 of 387 |
| 5Daphne-Fairhope-Foley, AL | 49 | 51 | 5.2 | $1.5M | +14.8% | #207 of 387 |
| 6Birmingham, AL | 46 | 170 | 3.7 | $2M | +1.4% | #237 of 387 |
| 7Huntsville, AL | 42 | 119 | 5.8 | $1.5M | +12.5% | #270 of 387 |
| 8Montgomery, AL | 39 | 57 | 3.8 | $1.7M | +0.9% | #295 of 387 |
| Columbus, GA-AL | 38 | 42 | 3.3 | $1.8M | −1.3% | #300 of 387 |
| 9Gadsden, AL | 37 | 10 | 2.5 | $2.1M | +0.4% | #309 of 387 |
Other business types in the Florence-Muscle Shoals metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes45
- Gyms32
- Yoga, Pilates and fitness studios
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Florence-Muscle Shoals, AL metro area?
There are 20 martial arts and dance studios on map listings in the Florence-Muscle Shoals metro area as of September 2026. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 4 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Florence-Muscle Shoals, AL metro area spend on memberships, classes and admissions?
About $38.3M a year, or $603 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 20 martial arts and dance studios on map listings, it comes to $1.9M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 63,559 households in the Florence-Muscle Shoals metro area and national spending patterns by income.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S. for martial arts and dance studios?
The Florence-Muscle Shoals metro area has 3.1 martial arts and dance studios per 10,000 households, 37% below the U.S. rate of 4.9. Spending per studio is $1.9M, 5% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Florence-Muscle Shoals metro area would have about 19, against 20 on map listings. There is one business with payroll in the industry for every 15,890 households, against one for every 3,473 across the U.S.
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence-Muscle Shoals metro area scores 57 for martial arts and dance studios (upper middle), #122 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Florence-Muscle Shoals metro area
Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.