Groceries and convenience · Metro area · Alabama
Grocery stores in the Florence-Muscle Shoals, AL metro area
How the Florence-Muscle Shoals, AL metro area compares with other metro areas and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #296 of 387 scored metro areas
#8 of 12 scored metro areas based in Alabama
- Listings
- 45
- 19 chain locations (42%)
- Official establishments
- 24
- −14.3% since 2019
- Household spending a year
- $360.1M
- On groceries · $5,666 a household
- Spending per listing
- $8M
- 14% below the U.S.
- Listings per 10k households
- 7.1
- 4% above the U.S.
- Population, 2025
- 156,609
- +3.5% since 2020
See the grocery stores around any address in the Florence-Muscle Shoals metro area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Florence-Muscle Shoals metro area scores 35 (lower middle) on the Groundwork market score for grocery stores, ranking #296 of 387 scored metro areas and #8 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 45 grocery stores in the Florence-Muscle Shoals metro area. 19 of them (42%) are chain locations, against 37% across the U.S. That comes to 7.1 for every 10,000 households, 4% above the U.S. rate of 6.8.
At $5,666 per household (10% below the U.S. average), households in the Florence-Muscle Shoals metro area spend about $360.1M a year on groceries. Spread across 45 grocery stores, that is $8M per store, 14% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in the Florence-Muscle Shoals metro area was 24 in 2023, down 14.3% from 2019. That is one for every 2,648 households, against one for every 2,053 across the U.S. Population estimates show the Florence-Muscle Shoals metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Florence-Muscle Shoals metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence-Muscle Shoals metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 7.4 | 6.8 |
| Spending per listing | $8M | $7.8M | $9.3M |
| Households per official establishment | 2,648 | 2,554 | 2,053 |
| Official establishment growth, 2019–2023 | −14.3% | +6.3% | 0.0% |
| Population growth, 2020–2025 | +3.5% | +3.2% | +3.1% |
| Spending per household on groceries | $5,666 | $5,771 | $6,319 |
| Median household income | $61,891 | $63,999 | $80,734 |
| Groundwork market score | 35 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−14.3% over the period
- Employees, 2023
- 907
- Annual payroll, 2023
- $23.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4519 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Florence-Muscle Shoals metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for grocery stores, numbered among those based in Alabama, with the Florence-Muscle Shoals metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huntsville, AL | 77 | 122 | 5.9 | $10.7M | +12.5% | #30 of 387 |
| 2Daphne-Fairhope-Foley, AL | 66 | 57 | 5.8 | $10.6M | +14.8% | #84 of 387 |
| 3Auburn-Opelika, AL | 60 | 43 | 5.6 | $10.2M | +7.1% | #127 of 387 |
| 4Tuscaloosa, AL | 40 | 74 | 7.0 | $8.1M | +2.9% | #263 of 387 |
| 5Decatur, AL | 39 | 44 | 7.0 | $8.3M | +2.5% | #270 of 387 |
| 6Montgomery, AL | 37 | 101 | 6.7 | $8.6M | +0.9% | #280 of 387 |
| 7Birmingham, AL | 37 | 328 | 7.1 | $8.5M | +1.4% | #281 of 387 |
| 8Florence-Muscle Shoals, AL | 35 | 45 | 7.1 | $8M | +3.5% | #296 of 387 |
| 9Gadsden, AL | 24 | 34 | 8.6 | $6.3M | +0.4% | #352 of 387 |
| 10Dothan, AL | 21 | 50 | 8.2 | $6.8M | +3.4% | #361 of 387 |
Other business types in the Florence-Muscle Shoals metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores38
- Grocery stores35
- Convenience stores40
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Florence-Muscle Shoals, AL metro area?
The Florence-Muscle Shoals metro area has 45 grocery stores on map listings as of September 2026. 19 of them (42%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 24 businesses with payroll classed as supermarkets and grocery stores in 2023, down 14.3% from 2019.
How much do households in the Florence-Muscle Shoals, AL metro area spend on groceries?
About $360.1M a year, or $5,666 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 45 grocery stores on map listings, it comes to $8M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 63,559 households in the Florence-Muscle Shoals metro area and national spending patterns by income.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S. for grocery stores?
The Florence-Muscle Shoals metro area has 7.1 grocery stores per 10,000 households, 4% above the U.S. rate of 6.8. Spending per store is $8M, 14% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Florence-Muscle Shoals metro area would have about 39, against 45 on map listings. There is one business with payroll in the industry for every 2,648 households, against one for every 2,053 across the U.S. The official count fell 14.3% from 2019 to 2023, against 0.0% for the U.S.
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence-Muscle Shoals metro area scores 35 for grocery stores (lower middle), #296 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Florence-Muscle Shoals metro area
Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.