Metro area profile · Texas
Austin-Round Rock-San Marcos, TX metro area market data
How the Austin-Round Rock-San Marcos metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,620,945
- +14.0% since 2020
- Households
- 989,434
- Median household income
- $100,431
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Highest market score
- 90
- Grocery stores, #5 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Austin-Round Rock-San Marcos metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Austin-Round Rock-San Marcos metro area has an estimated 2,620,945 people and 989,434 households. Between 2020 and 2025, the population of the Austin-Round Rock-San Marcos metro area grew 14.0%, faster than the U.S. (+3.1%). Median household income in the Austin-Round Rock-San Marcos metro area is $100,431, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
Relative to the U.S., household spending in the Austin-Round Rock-San Marcos metro area runs highest on lawn care, cleaning and other household services (an index of 123, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (96).
Of the business types scored in the Austin-Round Rock-San Marcos metro area, grocery stores (90); landscaping and lawn care companies (89); and lawn care, cleaning and pest control companies (88) have the highest Groundwork market scores. For grocery stores, that ranks #5 of 387 scored metro areas.
The Austin-Round Rock-San Marcos metro area takes in 5 counties: Travis County, Williamson County, Hays County, Bastrop County and Caldwell County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (63% above the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
All 56 business types in the Austin-Round Rock-San Marcos metro area
Highest Groundwork market score first. Each score compares the Austin-Round Rock-San Marcos metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 90 | #5 of 387 | 525 | 5.3 | $12.6M | 136 | 266 |
| Landscaping and lawn care | 89 | #7 of 385 | 449 | 4.5 | $3.8M | 131 | 652 |
| Lawn, cleaning and pest control | 88 | #6 of 387 | 822 | 8.3 | $2.1M | 125 | 1,270 |
| Laundromats | 86 | #5 of 364 | 89 | 0.9 | $25M | 200 | 56 |
| Grocery and convenience stores | 86 | #7 of 387 | 1,476 | 14.9 | $4.5M | 133 | 543 |
| Pizza | 85 | #4 of 387 | 674 | 6.8 | $6.7M | 131 | 1,894 |
| Fast food and sandwich shops | 84 | #13 of 387 | 1,202 | 12.1 | $3.7M | 123 | 1,894 |
| House cleaning | 79 | #17 of 375 | 236 | 2.4 | $7.3M | 114 | 489 |
| HVAC and plumbing | 78 | #12 of 387 | 628 | 6.3 | $5.4M | 113 | 825 |
| Electricians | 78 | #12 of 383 | 234 | 2.4 | $14.4M | 120 | 642 |
| Pest control | 78 | #14 of 345 | 137 | 1.4 | $12.6M | 123 | 129 |
| Convenience stores | 74 | #43 of 387 | 722 | 7.3 | $9.2M | 117 | 277 |
| Funeral homes | 74 | #51 of 377 | 85 | 0.9 | $1.1M | 166 | 43 |
| Home repair trades | 73 | #26 of 387 | 1,359 | 13.7 | $2.5M | 102 | 1,719 |
| Child care and preschools | 72 | #50 of 387 | 609 | 6.2 | $1M | 103 | 542 |
| Tire shops | 72 | #55 of 386 | 322 | 3.3 | $2.8M | 112 | 98 |
| Clothing and shoe stores | 71 | #58 of 387 | 1,562 | 15.8 | $1.4M | 112 | 790 |
| Pet businesses | 70 | #50 of 387 | 1,073 | 10.8 | $1M | 116 | 679 |
| Pet grooming and boarding | 70 | #52 of 386 | 348 | 3.5 | $3.1M | 123 | 262 |
| Pet stores | 70 | #53 of 382 | 207 | 2.1 | $5.3M | 116 | 96 |
| Auto repair and car care | 70 | #56 of 387 | 3,185 | 32.2 | $284K | 106 | 1,201 |
| Gas stations | 69 | #73 of 387 | 1,085 | 11.0 | $2.6M | 107 | 726 |
| Veterinarians | 68 | #69 of 384 | 376 | 3.8 | $2.9M | 107 | 321 |
| Clothing, shoes and laundry | 68 | #74 of 387 | 2,244 | 22.7 | $993K | 113 | 971 |
| Insurance agencies | 68 | #95 of 387 | 1,679 | 17.0 | $1.4M | 111 | 896 |
| Urgent care and walk-in clinics | 67 | #32 of 197 | 42 | 0.4 | $30.8M | 126 | 97 |
| Auto repair shops | 66 | #81 of 387 | 1,955 | 19.8 | $463K | 104 | 838 |
| Restaurants and cafes | 66 | #90 of 387 | 11,883 | 120.1 | $379K | 102 | 4,417 |
| Bakeries and dessert shops | 65 | #76 of 387 | 978 | 9.9 | $4.6M | 111 | 793 |
| Sit-down restaurants | 65 | #84 of 387 | 6,730 | 68.0 | $669K | 101 | 1,750 |
| Barbershops | 64 | #87 of 387 | 488 | 4.9 | $2.2M | 114 | 74 |
| Physical therapy | 63 | #103 of 386 | 561 | 5.7 | $2.3M | 96 | 350 |
| Coffee shops and cafes | 61 | #105 of 387 | 1,195 | 12.1 | $3.8M | 102 | 737 |
| Home inspectors | 60 | #66 of 243 | 77 | 0.8 | Index only | 85 | 68 |
| Hair salons | 60 | #105 of 387 | 2,415 | 24.4 | $435K | 101 | 757 |
| Nail salons | 58 | #122 of 387 | 607 | 6.1 | $1.7M | 104 | 276 |
| Roofing and gutters | 58 | #129 of 381 | 497 | 5.0 | $6.8M | 80 | 252 |
| Car washes and detailing | 58 | #138 of 387 | 386 | 3.9 | $2.3M | 93 | 152 |
| Chiropractors | 55 | #162 of 386 | 622 | 6.3 | $2.1M | 87 | 293 |
| Dry cleaners | 54 | #128 of 272 | 149 | 1.5 | $15M | 95 | 125 |
| Oil change and quick lube | 54 | #133 of 290 | 82 | 0.8 | $11M | 80 | 80 |
| Salons, barbers and spas | 53 | #162 of 387 | 5,003 | 50.6 | $210K | 99 | 1,491 |
| Collision repair and body shops | 52 | #187 of 381 | 317 | 3.2 | $2.9M | 93 | 235 |
| Primary care and pediatrics | 51 | #190 of 387 | 789 | 8.0 | $1.6M | 92 | 1,844 |
| Optometrists and eye care | 51 | #195 of 386 | 454 | 4.6 | $2.9M | 91 | 183 |
| Martial arts and dance studios | 50 | #188 of 387 | 565 | 5.7 | $1.8M | 88 | 417 |
| Gyms | 49 | #206 of 387 | 954 | 9.6 | $1.1M | 81 | 450 |
| Mortgage brokers and lenders | 48 | #204 of 373 | 523 | 5.3 | Index only | 84 | 237 |
| Property management | 48 | #206 of 374 | 353 | 3.6 | Index only | 88 | 861 |
| Doctors, dentists and clinics | 48 | #208 of 387 | 9,720 | 98.2 | $133K | 87 | 3,818 |
| Spas and skin care | 47 | #222 of 387 | 1,355 | 13.7 | $775K | 89 | 355 |
| Gyms, studios and classes | 46 | #238 of 387 | 1,905 | 19.3 | $528K | 80 | 867 |
| Dentists and orthodontists | 45 | #230 of 387 | 1,459 | 14.7 | $887K | 90 | 1,051 |
| Real estate agents and brokers | 42 | #262 of 387 | 4,048 | 40.9 | Index only | 78 | 1,838 |
| Real estate | 42 | #265 of 387 | 5,001 | 50.5 | Index only | 79 | 3,341 |
| Yoga, Pilates and fitness studios | 40 | #263 of 347 | 386 | 3.9 | $2.6M | 64 | 450 |
Household spending in the Austin-Round Rock-San Marcos metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $905.3M | $915 | 96 |
| Gasoline and other fuels | $2.8B | $2,804 | 108 |
| Food away from home | $4.5B | $4,549 | 112 |
| Groceries | $6.6B | $6,704 | 106 |
| Personal care products and services | $1.1B | $1,062 | 106 |
| Child care and other personal services | $631.1M | $638 | 110 |
| Memberships, classes and admissions | $1B | $1,016 | 103 |
| Medical and dental services | $1.3B | $1,309 | 102 |
| Pets | $1.1B | $1,102 | 121 |
| Clothing, shoes and related services | $2.2B | $2,253 | 110 |
| Vehicle insurance | $2.3B | $2,373 | 121 |
| Home repairs, maintenance and insurance | $3.4B | $3,416 | 113 |
| Lawn care, cleaning and other household services | $1.7B | $1,740 | 123 |
| Rent and homeowner costs | $17.2B | $17,350 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Austin-Round Rock-San Marcos metro area
- Population, 2025 estimate
- 2,620,945+14.0% since 2020
- Households
- 989,434
- Median age
- 37.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 4,220 sq. mi.
- People per square mile
- 575
- Median household income
- $100,431+30.7% vs. 2015–2019, before inflation
- Average household income
- $137,444
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Daytime population
- 2,543,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Austin-Round Rock-San Marcos metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Austin-Round Rock-San Marcos metro area 5
- Travis County, TX1,330,015 people
- Williamson County, TX672,688 people
- Hays County, TX268,638 people
- Bastrop County, TX106,582 people
- Caldwell County, TX48,669 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the Austin-Round Rock-San Marcos, TX metro area growing?
Population estimates put the Austin-Round Rock-San Marcos metro area at 2,620,945 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 989,434 households. Median household income rose 30.7% from the 2015–2019 survey, before inflation.
How much do households in the Austin-Round Rock-San Marcos, TX metro area spend?
Households in the Austin-Round Rock-San Marcos metro area spend about $17.2B a year on rent and homeowner costs, $6.6B on groceries and $4.5B on food away from home. Set against the U.S., households in the Austin-Round Rock-San Marcos metro area spend the most on lawn care, cleaning and other household services (an index of 123, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (96).
Which business types have the highest market scores in the Austin-Round Rock-San Marcos, TX metro area?
The highest Groundwork market scores in the Austin-Round Rock-San Marcos metro area are for grocery stores (90); landscaping and lawn care companies (89); and lawn care, cleaning and pest control companies (88). The Austin-Round Rock-San Marcos metro area ranks #5 of 387 scored metro areas for grocery stores.
How does the Austin-Round Rock-San Marcos, TX metro area compare with the U.S.?
The median household income in the Austin-Round Rock-San Marcos metro area is $100,431 a year, 24% above the U.S. median of $80,734. The population rose 14.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $465,000, against $332,700 for the U.S. For its number of households, the Austin-Round Rock-San Marcos metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (63% above the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Austin-Round Rock-San Marcos metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Austin-Round Rock-San Marcos metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Austin-Round Rock-San Marcos metro area?
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The button opens the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.