Metro area profile · Texas
Lubbock, TX metro area market data
How the Lubbock metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 368,431
- +4.6% since 2020
- Households
- 140,553
- Median household income
- $63,629
- Median home value
- $202,700
- Jobs located here
- 177,068
- Highest market score
- 76
- Landscaping and lawn care, #29 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Lubbock metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lubbock metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lubbock metro area has an estimated 368,431 people and 140,553 households. Population estimates show the Lubbock metro area grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Lubbock metro area is $63,629, 21% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Lubbock metro area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in the Lubbock metro area, landscaping and lawn care companies (76); lawn care, cleaning and pest control companies (75); and pest control companies (72) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #29 of 385 scored metro areas.
The Lubbock metro area takes in 6 counties: Lubbock County, Hockley County, Lynn County, Garza County and 2 more. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.4 times the U.S. rate) and lowest for yoga, Pilates and fitness studios (50% below the U.S. rate).
All 56 business types in the Lubbock metro area
Highest Groundwork market score first. Each score compares the Lubbock metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 76 | #29 of 385 | 60 | 4.3 | $3.3M | 112 | 90 |
| Lawn, cleaning and pest control | 75 | #33 of 387 | 104 | 7.4 | $1.9M | 112 | 174 |
| Pest control | 72 | #38 of 345 | 15 | 1.1 | $13.1M | 128 | 14 |
| Veterinarians | 72 | #49 of 384 | 33 | 2.3 | $3.5M | 130 | 32 |
| Grocery stores | 70 | #57 of 387 | 68 | 4.8 | $11.9M | 128 | 39 |
| Pet businesses | 66 | #76 of 387 | 117 | 8.3 | $1M | 114 | 72 |
| Laundromats | 65 | #90 of 364 | 16 | 1.1 | $15.6M | 125 | 6 |
| House cleaning | 64 | #79 of 375 | 29 | 2.1 | $6.8M | 106 | 70 |
| Physical therapy | 60 | #118 of 386 | 56 | 4.0 | $2.6M | 110 | 38 |
| Pet grooming and boarding | 59 | #122 of 386 | 42 | 3.0 | $2.8M | 110 | 30 |
| Mortgage brokers and lenders | 56 | #135 of 373 | 34 | 2.4 | Index only | 153 | 28 |
| Yoga, Pilates and fitness studios | 55 | #122 of 347 | 17 | 1.2 | $5.5M | 134 | 43 |
| Pet stores | 54 | #164 of 382 | 28 | 2.0 | $4.2M | 92 | 10 |
| Grocery and convenience stores | 52 | #190 of 387 | 283 | 20.1 | $2.9M | 85 | 56 |
| Optometrists and eye care | 51 | #192 of 386 | 50 | 3.6 | $3M | 95 | 17 |
| Chiropractors | 50 | #186 of 386 | 57 | 4.1 | $2.6M | 109 | 39 |
| Dentists and orthodontists | 49 | #195 of 387 | 148 | 10.5 | $1M | 102 | 109 |
| Pizza | 47 | #217 of 387 | 86 | 6.1 | $5.8M | 113 | 332 |
| Child care and preschools | 47 | #221 of 387 | 69 | 4.9 | $842K | 84 | 80 |
| Martial arts and dance studios | 47 | #222 of 387 | 47 | 3.3 | $2M | 98 | 36 |
| Sit-down restaurants | 45 | #233 of 387 | 786 | 55.9 | $630K | 95 | 232 |
| Funeral homes | 44 | #220 of 377 | 31 | 2.2 | $533K | 79 | 12 |
| Convenience stores | 44 | #243 of 387 | 175 | 12.5 | $4.6M | 59 | 17 |
| Hair salons | 44 | #246 of 387 | 293 | 20.8 | $403K | 94 | 75 |
| Real estate agents and brokers | 43 | #253 of 387 | 370 | 26.3 | Index only | 100 | 159 |
| Real estate | 42 | #256 of 387 | 476 | 33.9 | Index only | 98 | 332 |
| Gas stations | 40 | #269 of 387 | 239 | 17.0 | $1.6M | 69 | 131 |
| Electricians | 40 | #270 of 383 | 40 | 2.8 | $9.5M | 79 | 115 |
| Home inspectors | 38 | #176 of 243 | 12 | 0.9 | Index only | 64 | 9 |
| Doctors, dentists and clinics | 38 | #292 of 387 | 1,092 | 77.7 | $136K | 89 | 496 |
| Gyms, studios and classes | 38 | #303 of 387 | 175 | 12.5 | $530K | 80 | 79 |
| Coffee shops and cafes | 37 | #301 of 387 | 142 | 10.1 | $3.5M | 94 | 105 |
| Spas and skin care | 36 | #324 of 387 | 157 | 11.2 | $753K | 86 | 32 |
| Urgent care and walk-in clinics | 35 | #162 of 197 | 17 | 1.2 | $8.7M | 35 | 8 |
| HVAC and plumbing | 35 | #312 of 387 | 106 | 7.5 | $3.6M | 76 | 148 |
| Salons, barbers and spas | 35 | #333 of 387 | 682 | 48.5 | $173K | 81 | 143 |
| Nail salons | 35 | #339 of 387 | 104 | 7.4 | $1.1M | 68 | 23 |
| Insurance agencies | 34 | #284 of 387 | 351 | 25.0 | $953K | 76 | 218 |
| Restaurants and cafes | 33 | #310 of 387 | 1,495 | 106.4 | $331K | 89 | 674 |
| Gyms | 33 | #335 of 387 | 111 | 7.9 | $836K | 64 | 43 |
| Clothing, shoes and laundry | 32 | #307 of 387 | 353 | 25.1 | $709K | 81 | 163 |
| Roofing and gutters | 32 | #324 of 381 | 78 | 5.5 | $4.9M | 58 | 39 |
| Bakeries and dessert shops | 32 | #328 of 387 | 150 | 10.7 | $3.3M | 80 | 108 |
| Home repair trades | 32 | #341 of 387 | 224 | 15.9 | $1.7M | 70 | 302 |
| Barbershops | 31 | #330 of 387 | 114 | 8.1 | $1M | 55 | 8 |
| Property management | 31 | #340 of 374 | 60 | 4.3 | Index only | 61 | 89 |
| Dry cleaners | 30 | #235 of 272 | 21 | 1.5 | $11.9M | 76 | 18 |
| Clothing and shoe stores | 30 | #317 of 387 | 276 | 19.6 | $907K | 71 | 139 |
| Tire shops | 29 | #319 of 386 | 72 | 5.1 | $1.7M | 67 | 30 |
| Oil change and quick lube | 26 | #253 of 290 | 20 | 1.4 | $6M | 44 | 14 |
| Fast food and sandwich shops | 26 | #336 of 387 | 234 | 16.6 | $2.1M | 69 | 332 |
| Auto repair shops | 25 | #353 of 387 | 402 | 28.6 | $301K | 68 | 173 |
| Auto repair and car care | 23 | #358 of 387 | 680 | 48.4 | $178K | 66 | 256 |
| Primary care and pediatrics | 23 | #358 of 387 | 194 | 13.8 | $763K | 43 | 285 |
| Collision repair and body shops | 22 | #353 of 381 | 71 | 5.1 | $1.7M | 55 | 49 |
| Car washes and detailing | 22 | #369 of 387 | 87 | 6.2 | $1.4M | 55 | 33 |
Household spending in the Lubbock metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $121M | $861 | 90 |
| Gasoline and other fuels | $391.2M | $2,783 | 107 |
| Food away from home | $495.2M | $3,524 | 87 |
| Groceries | $811.3M | $5,772 | 91 |
| Personal care products and services | $118.2M | $841 | 84 |
| Child care and other personal services | $58.1M | $413 | 71 |
| Memberships, classes and admissions | $92.8M | $660 | 67 |
| Medical and dental services | $148.1M | $1,053 | 82 |
| Pets | $117.1M | $833 | 92 |
| Clothing, shoes and related services | $250.3M | $1,781 | 87 |
| Vehicle insurance | $334.5M | $2,380 | 122 |
| Home repairs, maintenance and insurance | $380.9M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $196.3M | $1,397 | 99 |
| Rent and homeowner costs | $2B | $14,399 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lubbock metro area
- Population, 2025 estimate
- 368,431+4.6% since 2020
- Households
- 140,553
- Median age
- 34.5
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 5,265 sq. mi.
- People per square mile
- 68
- Median household income
- $63,629
- Average household income
- $89,032
- Median home value
- $202,700
- Jobs located here
- 177,068
- Daytime population
- 365,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lubbock metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lubbock metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lubbock metro area 6
- Lubbock County, TX318,884 people
- Hockley County, TX21,363 people
- Lynn County, TX5,752 people
- Garza County, TX5,118 people
- Crosby County, TX5,041 people
- Cochran County, TX2,550 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the Lubbock, TX metro area growing?
Population estimates put the Lubbock metro area at 368,431 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 140,553 households.
How much do households in the Lubbock, TX metro area spend?
Households in the Lubbock metro area spend about $2B a year on rent and homeowner costs, $811.3M on groceries and $495.2M on food away from home. Set against the U.S., households in the Lubbock metro area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in the Lubbock, TX metro area?
The highest Groundwork market scores in the Lubbock metro area are for landscaping and lawn care companies (76); lawn care, cleaning and pest control companies (75); and pest control companies (72). The Lubbock metro area ranks #29 of 385 scored metro areas for landscaping and lawn care companies.
How does the Lubbock, TX metro area compare with the U.S.?
The median household income in the Lubbock metro area is $63,629 a year, 21% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $202,700, against $332,700 for the U.S. For its number of households, the Lubbock metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.4 times the U.S. rate) and the fewest for yoga, Pilates and fitness studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Lubbock metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lubbock metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lubbock metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lubbock metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.