Metro area profile · Texas
Houston-Pasadena-The Woodlands, TX metro area market data
Population, household spending and competition for 56 business types in the Houston-Pasadena-The Woodlands metro area, each scored against other metro areas.
- Population, 2025
- 7,904,627
- +10.3% since 2020
- Households
- 2,661,739
- Median household income
- $82,168
- Median home value
- $298,000
- Jobs located here
- 3,347,878
- Highest market score
- 94
- Landscaping and lawn care, #1 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Houston-Pasadena-The Woodlands metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 7,904,627 people live in the Houston-Pasadena-The Woodlands metro area, in 2,661,739 households. Population estimates show the Houston-Pasadena-The Woodlands metro area grew 10.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Houston-Pasadena-The Woodlands metro area is $82,168 a year, 2% above the U.S. median of $80,734.
Set against the U.S., households in the Houston-Pasadena-The Woodlands metro area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
The highest Groundwork market scores in the Houston-Pasadena-The Woodlands metro area are for landscaping and lawn care companies (94); lawn care, cleaning and pest control companies (91); and pet businesses (84). The Houston-Pasadena-The Woodlands metro area ranks #1 of 385 scored metro areas for landscaping and lawn care companies.
The Houston-Pasadena-The Woodlands metro area takes in 10 counties: Harris County, Fort Bend County, Montgomery County, Brazoria County and 6 more. For its number of households, the Houston-Pasadena-The Woodlands metro area has the most map listings, relative to the U.S., for dry cleaners (69% above the U.S. rate) and the fewest for funeral homes (38% below the U.S. rate).
All 56 business types in the Houston-Pasadena-The Woodlands metro area
Highest Groundwork market score first. Each score compares the Houston-Pasadena-The Woodlands metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 94 | #1 of 385 | 930 | 3.5 | $4.6M | 156 | 1,077 |
| Lawn, cleaning and pest control | 91 | #2 of 387 | 2,070 | 7.8 | $2.1M | 122 | 2,330 |
| Pet businesses | 84 | #8 of 387 | 2,367 | 8.9 | $1.1M | 127 | 1,255 |
| Pet grooming and boarding | 83 | #5 of 386 | 782 | 2.9 | $3.4M | 132 | 447 |
| Electricians | 81 | #6 of 383 | 605 | 2.3 | $13.7M | 114 | 1,310 |
| Veterinarians | 81 | #17 of 384 | 815 | 3.1 | $3.2M | 119 | 608 |
| Physical therapy | 77 | #20 of 386 | 962 | 3.6 | $3.3M | 138 | 673 |
| Pet stores | 75 | #23 of 382 | 500 | 1.9 | $5.3M | 116 | 200 |
| Pizza | 74 | #35 of 387 | 1,530 | 5.7 | $7.2M | 141 | 5,768 |
| Pest control | 73 | #32 of 345 | 390 | 1.5 | $10.9M | 107 | 319 |
| House cleaning | 73 | #40 of 375 | 750 | 2.8 | $5.7M | 89 | 934 |
| Chiropractors | 69 | #58 of 386 | 1,139 | 4.3 | $2.8M | 117 | 542 |
| Funeral homes | 65 | #94 of 377 | 357 | 1.3 | $842K | 124 | 174 |
| Roofing and gutters | 64 | #85 of 381 | 1,164 | 4.4 | $7.1M | 84 | 483 |
| Home repair trades | 63 | #95 of 387 | 4,276 | 16.1 | $1.9M | 80 | 3,702 |
| Coffee shops and cafes | 62 | #97 of 387 | 2,633 | 9.9 | $4.2M | 112 | 1,848 |
| Child care and preschools | 62 | #101 of 387 | 1,504 | 5.7 | $960K | 96 | 1,580 |
| Clothing and shoe stores | 59 | #143 of 387 | 4,558 | 17.1 | $1.2M | 94 | 2,092 |
| Yoga, Pilates and fitness studios | 58 | #104 of 347 | 539 | 2.0 | $4.3M | 105 | 806 |
| Grocery stores | 58 | #139 of 387 | 1,754 | 6.6 | $9.6M | 103 | 1,112 |
| Grocery and convenience stores | 58 | #142 of 387 | 4,775 | 17.9 | $3.5M | 104 | 2,314 |
| Convenience stores | 58 | #150 of 387 | 2,061 | 7.7 | $8.1M | 103 | 1,202 |
| Property management | 57 | #117 of 374 | 705 | 2.6 | Index only | 109 | 1,692 |
| Fast food and sandwich shops | 57 | #159 of 387 | 4,003 | 15.0 | $2.7M | 90 | 5,768 |
| Oil change and quick lube | 56 | #121 of 290 | 223 | 0.8 | $11M | 80 | 189 |
| HVAC and plumbing | 56 | #147 of 387 | 2,507 | 9.4 | $3.3M | 70 | 1,909 |
| Insurance agencies | 56 | #158 of 387 | 5,395 | 20.3 | $1.2M | 96 | 2,805 |
| Real estate agents and brokers | 54 | #143 of 387 | 7,950 | 29.9 | Index only | 99 | 2,582 |
| Real estate | 54 | #148 of 387 | 10,069 | 37.8 | Index only | 98 | 5,488 |
| Gyms | 53 | #163 of 387 | 2,144 | 8.1 | $1.1M | 83 | 806 |
| Barbershops | 53 | #171 of 387 | 1,916 | 7.2 | $1.3M | 71 | 119 |
| Urgent care and walk-in clinics | 52 | #92 of 197 | 123 | 0.5 | $26M | 106 | 327 |
| Mortgage brokers and lenders | 52 | #170 of 373 | 1,184 | 4.4 | Index only | 93 | 475 |
| Gyms, studios and classes | 52 | #171 of 387 | 3,952 | 14.8 | $583K | 88 | 1,609 |
| Collision repair and body shops | 52 | #188 of 381 | 919 | 3.5 | $2.7M | 86 | 545 |
| Clothing, shoes and laundry | 52 | #198 of 387 | 6,960 | 26.1 | $786K | 89 | 2,723 |
| Martial arts and dance studios | 50 | #187 of 387 | 1,269 | 4.8 | $1.8M | 90 | 803 |
| Auto repair and car care | 50 | #206 of 387 | 11,542 | 43.4 | $212K | 79 | 3,443 |
| Home inspectors | 49 | #134 of 243 | 230 | 0.9 | Index only | 71 | 201 |
| Restaurants and cafes | 49 | #201 of 387 | 32,354 | 121.6 | $338K | 91 | 12,942 |
| Tire shops | 48 | #223 of 386 | 1,477 | 5.5 | $1.7M | 66 | 369 |
| Auto repair shops | 48 | #225 of 387 | 7,260 | 27.3 | $337K | 76 | 2,342 |
| Laundromats | 47 | #199 of 364 | 532 | 2.0 | $10.3M | 82 | 252 |
| Sit-down restaurants | 47 | #218 of 387 | 18,794 | 70.6 | $582K | 88 | 5,201 |
| Hair salons | 47 | #222 of 387 | 7,528 | 28.3 | $342K | 80 | 1,516 |
| Car washes and detailing | 47 | #225 of 387 | 1,211 | 4.5 | $2M | 80 | 430 |
| Bakeries and dessert shops | 47 | #229 of 387 | 3,230 | 12.1 | $3.4M | 82 | 2,032 |
| Gas stations | 46 | #228 of 387 | 4,191 | 15.7 | $1.8M | 76 | 2,898 |
| Nail salons | 44 | #252 of 387 | 2,268 | 8.5 | $1.1M | 68 | 504 |
| Doctors, dentists and clinics | 43 | #250 of 387 | 22,754 | 85.5 | $140K | 92 | 11,506 |
| Salons, barbers and spas | 43 | #275 of 387 | 15,878 | 59.7 | $162K | 76 | 2,865 |
| Spas and skin care | 42 | #267 of 387 | 3,778 | 14.2 | $682K | 78 | 663 |
| Dry cleaners | 38 | #201 of 272 | 576 | 2.2 | $9.5M | 61 | 379 |
| Primary care and pediatrics | 36 | #296 of 387 | 2,471 | 9.3 | $1.3M | 73 | 5,931 |
| Optometrists and eye care | 33 | #321 of 386 | 1,385 | 5.2 | $2.3M | 74 | 633 |
| Dentists and orthodontists | 33 | #332 of 387 | 4,015 | 15.1 | $796K | 81 | 3,400 |
Household spending in the Houston-Pasadena-The Woodlands metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $2.4B | $919 | 96 |
| Gasoline and other fuels | $7.6B | $2,867 | 110 |
| Food away from home | $10.9B | $4,112 | 101 |
| Groceries | $16.8B | $6,308 | 100 |
| Personal care products and services | $2.6B | $968 | 96 |
| Child care and other personal services | $1.4B | $543 | 93 |
| Memberships, classes and admissions | $2.3B | $866 | 88 |
| Medical and dental services | $3.2B | $1,201 | 93 |
| Pets | $2.6B | $988 | 109 |
| Clothing, shoes and related services | $5.5B | $2,054 | 100 |
| Vehicle insurance | $6.5B | $2,437 | 125 |
| Home repairs, maintenance and insurance | $8.3B | $3,119 | 103 |
| Lawn care, cleaning and other household services | $4.2B | $1,596 | 113 |
| Rent and homeowner costs | $42.9B | $16,101 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Houston-Pasadena-The Woodlands metro area
- Population, 2025 estimate
- 7,904,627+10.3% since 2020
- Households
- 2,661,739
- Median age
- 36.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 8,839 sq. mi.
- People per square mile
- 842
- Median household income
- $82,168
- Average household income
- $117,837
- Median home value
- $298,000
- Jobs located here
- 3,347,878
- Daytime population
- 7,510,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Houston-Pasadena-The Woodlands metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Houston-Pasadena-The Woodlands metro area 10
- Harris County, TX4,838,303 people
- Fort Bend County, TX893,767 people
- Montgomery County, TX684,432 people
- Brazoria County, TX391,255 people
- Galveston County, TX358,990 people
- Liberty County, TX103,380 people
- Waller County, TX61,552 people
- Chambers County, TX51,498 people
- Austin County, TX31,170 people
- San Jacinto County, TX28,441 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the Houston-Pasadena-The Woodlands, TX metro area growing?
Population estimates put the Houston-Pasadena-The Woodlands metro area at 7,904,627 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 2,661,739 households.
How much do households in the Houston-Pasadena-The Woodlands, TX metro area spend?
Households in the Houston-Pasadena-The Woodlands metro area spend about $42.9B a year on rent and homeowner costs, $16.8B on groceries and $10.9B on food away from home. Relative to the U.S., household spending in the Houston-Pasadena-The Woodlands metro area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Which business types have the highest market scores in the Houston-Pasadena-The Woodlands, TX metro area?
Of the business types scored in the Houston-Pasadena-The Woodlands metro area, landscaping and lawn care companies (94); lawn care, cleaning and pest control companies (91); and pet businesses (84) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #1 of 385 scored metro areas.
How does the Houston-Pasadena-The Woodlands, TX metro area compare with the U.S.?
Median household income in the Houston-Pasadena-The Woodlands metro area is $82,168, 2% above the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for dry cleaners (69% above the U.S. rate) and lowest for funeral homes (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Houston-Pasadena-The Woodlands metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Houston-Pasadena-The Woodlands metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Houston-Pasadena-The Woodlands metro area?
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The button opens the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.