Metro area profile · Texas
Longview, TX metro area market data
Population, household spending and competition for 56 business types in the Longview metro area, each scored against other metro areas.
- Population, 2025
- 297,315
- +3.8% since 2020
- Households
- 108,174
- Median household income
- $66,647
- +29.2% vs. 2015–2019, before inflation
- Median home value
- $184,400
- Jobs located here
- 115,152
- Highest market score
- 80
- House cleaning, #11 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Longview metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Longview metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 297,315 people live in the Longview metro area, in 108,174 households. Population estimates put the population change in the Longview metro area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The median household income in the Longview metro area is $66,647 a year, 17% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Longview metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in the Longview metro area are for house cleaning businesses (80); property management companies (70); and lawn care, cleaning and pest control companies (68). The Longview metro area ranks #11 of 375 scored metro areas for house cleaning businesses.
The Longview metro area takes in 4 counties: Gregg County, Harrison County, Rusk County and Upshur County. For its number of households, the Longview metro area has the most map listings, relative to the U.S., for tire shops (2.6 times the U.S. rate) and the fewest for mortgage brokers and lenders (49% below the U.S. rate).
All 56 business types in the Longview metro area
Highest Groundwork market score first. Each score compares the Longview metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 80 | #11 of 375 | 8 | 0.7 | $18.7M | 292 | 43 |
| Property management | 70 | #36 of 374 | 17 | 1.6 | Index only | 164 | 33 |
| Lawn, cleaning and pest control | 68 | #76 of 387 | 90 | 8.3 | $1.7M | 99 | 139 |
| Landscaping and lawn care | 68 | #90 of 385 | 54 | 5.0 | $2.8M | 95 | 72 |
| Physical therapy | 67 | #75 of 386 | 34 | 3.1 | $3.3M | 138 | 24 |
| Mortgage brokers and lenders | 61 | #88 of 373 | 24 | 2.2 | Index only | 165 | 15 |
| Real estate agents and brokers | 59 | #95 of 387 | 238 | 22.0 | Index only | 119 | 58 |
| Real estate | 59 | #102 of 387 | 287 | 26.5 | Index only | 124 | 143 |
| Home inspectors | 55 | #97 of 243 | 8 | 0.7 | Index only | 74 | 3 |
| Pet stores | 51 | #183 of 382 | 23 | 2.1 | $3.9M | 86 | 7 |
| Pet grooming and boarding | 51 | #195 of 386 | 43 | 4.0 | $2.1M | 82 | 19 |
| Yoga, Pilates and fitness studios | 49 | #174 of 347 | 16 | 1.5 | $4.3M | 105 | 29 |
| Insurance agencies | 48 | #197 of 387 | 223 | 20.6 | $1.2M | 97 | 142 |
| Child care and preschools | 48 | #209 of 387 | 48 | 4.4 | $888K | 89 | 58 |
| Coffee shops and cafes | 47 | #213 of 387 | 93 | 8.6 | $4.1M | 110 | 66 |
| Optometrists and eye care | 46 | #243 of 386 | 38 | 3.5 | $3M | 95 | 15 |
| Chiropractors | 44 | #229 of 386 | 51 | 4.7 | $2.2M | 92 | 28 |
| Pizza | 44 | #237 of 387 | 72 | 6.7 | $5.3M | 103 | 240 |
| Doctors, dentists and clinics | 44 | #241 of 387 | 817 | 75.5 | $138K | 91 | 323 |
| Pet businesses | 43 | #256 of 387 | 133 | 12.3 | $673K | 77 | 57 |
| Salons, barbers and spas | 42 | #283 of 387 | 566 | 52.3 | $160K | 75 | 61 |
| Primary care and pediatrics | 41 | #263 of 387 | 73 | 6.7 | $1.5M | 87 | 147 |
| Sit-down restaurants | 41 | #271 of 387 | 662 | 61.2 | $571K | 86 | 168 |
| Nail salons | 41 | #283 of 387 | 78 | 7.2 | $1.2M | 69 | 10 |
| Hair salons | 41 | #291 of 387 | 283 | 26.2 | $319K | 74 | 30 |
| Martial arts and dance studios | 40 | #293 of 387 | 48 | 4.4 | $1.4M | 71 | 17 |
| Spas and skin care | 39 | #303 of 387 | 136 | 12.6 | $665K | 76 | 17 |
| Laundromats | 38 | #256 of 364 | 21 | 1.9 | $9M | 72 | 6 |
| Clothing and shoe stores | 36 | #289 of 387 | 203 | 18.8 | $936K | 74 | 82 |
| Veterinarians | 36 | #291 of 384 | 47 | 4.3 | $1.9M | 70 | 31 |
| HVAC and plumbing | 36 | #301 of 387 | 81 | 7.5 | $3.6M | 75 | 94 |
| Gyms, studios and classes | 36 | #319 of 387 | 148 | 13.7 | $463K | 70 | 46 |
| Grocery and convenience stores | 35 | #297 of 387 | 242 | 22.4 | $2.6M | 76 | 70 |
| Grocery stores | 35 | #297 of 387 | 80 | 7.4 | $7.8M | 84 | 43 |
| Restaurants and cafes | 35 | #299 of 387 | 1,166 | 107.8 | $324K | 87 | 480 |
| Convenience stores | 34 | #300 of 387 | 133 | 12.3 | $4.7M | 60 | 27 |
| Gas stations | 34 | #301 of 387 | 246 | 22.7 | $1.3M | 54 | 132 |
| Clothing, shoes and laundry | 34 | #303 of 387 | 288 | 26.6 | $659K | 75 | 99 |
| Electricians | 34 | #326 of 383 | 38 | 3.5 | $7.6M | 63 | 69 |
| Gyms | 33 | #337 of 387 | 84 | 7.8 | $815K | 63 | 29 |
| Funeral homes | 31 | #307 of 377 | 38 | 3.5 | $416K | 61 | 24 |
| Barbershops | 31 | #326 of 387 | 63 | 5.8 | $1.4M | 76 | Under 3 |
| Dentists and orthodontists | 31 | #339 of 387 | 127 | 11.7 | $888K | 90 | 102 |
| Pest control | 30 | #305 of 345 | 28 | 2.6 | $5.3M | 52 | 24 |
| Auto repair shops | 30 | #335 of 387 | 350 | 32.4 | $280K | 63 | 117 |
| Home repair trades | 30 | #356 of 387 | 180 | 16.6 | $1.6M | 66 | 193 |
| Dry cleaners | 29 | #241 of 272 | 19 | 1.8 | $10M | 64 | 11 |
| Bakeries and dessert shops | 29 | #352 of 387 | 139 | 12.8 | $2.7M | 66 | 72 |
| Roofing and gutters | 28 | #348 of 381 | 61 | 5.6 | $4.7M | 56 | 30 |
| Fast food and sandwich shops | 27 | #330 of 387 | 183 | 16.9 | $2.1M | 68 | 240 |
| Car washes and detailing | 26 | #355 of 387 | 58 | 5.4 | $1.7M | 67 | 26 |
| Collision repair and body shops | 25 | #344 of 381 | 52 | 4.8 | $1.9M | 61 | 36 |
| Auto repair and car care | 23 | #359 of 387 | 591 | 54.6 | $166K | 62 | 206 |
| Oil change and quick lube | 20 | #275 of 290 | 20 | 1.8 | $4.9M | 36 | 21 |
| Tire shops | 20 | #362 of 386 | 106 | 9.8 | $925K | 37 | 39 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $37.6M | 153 | 7 |
Household spending in the Longview metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $98M | $906 | 95 |
| Gasoline and other fuels | $318.8M | $2,947 | 114 |
| Food away from home | $378.1M | $3,495 | 86 |
| Groceries | $624.6M | $5,774 | 91 |
| Personal care products and services | $90.4M | $836 | 83 |
| Child care and other personal services | $42.6M | $394 | 68 |
| Memberships, classes and admissions | $68.5M | $633 | 64 |
| Medical and dental services | $112.8M | $1,043 | 81 |
| Pets | $89.5M | $827 | 91 |
| Clothing, shoes and related services | $189.9M | $1,756 | 85 |
| Vehicle insurance | $272.8M | $2,522 | 129 |
| Home repairs, maintenance and insurance | $289.5M | $2,676 | 89 |
| Lawn care, cleaning and other household services | $149.5M | $1,382 | 98 |
| Rent and homeowner costs | $1.5B | $14,302 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Longview metro area
- Population, 2025 estimate
- 297,315+3.8% since 2020
- Households
- 108,174
- Median age
- 38.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 2,681 sq. mi.
- People per square mile
- 109
- Median household income
- $66,647+29.2% vs. 2015–2019, before inflation
- Average household income
- $88,416
- Median home value
- $184,400
- Jobs located here
- 115,152
- Daytime population
- 282,081Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Longview metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Longview metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Longview metro area 4
- Gregg County, TX125,480 people
- Harrison County, TX70,155 people
- Rusk County, TX52,842 people
- Upshur County, TX42,567 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Longview, TX metro area growing?
Population estimates put the Longview metro area at 297,315 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 108,174 households. Against the 2015–2019 survey, median household income rose 29.2%, before inflation.
How much do households in the Longview, TX metro area spend?
Households in the Longview metro area spend about $1.5B a year on rent and homeowner costs, $624.6M on groceries and $378.1M on food away from home. Relative to the U.S., household spending in the Longview metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in the Longview, TX metro area?
Of the business types scored in the Longview metro area, house cleaning businesses (80); property management companies (70); and lawn care, cleaning and pest control companies (68) have the highest Groundwork market scores. For house cleaning businesses, that ranks #11 of 375 scored metro areas.
How does the Longview, TX metro area compare with the U.S.?
Median household income in the Longview metro area is $66,647, 17% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $184,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.6 times the U.S. rate) and lowest for mortgage brokers and lenders (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Longview metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Longview metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Longview metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Longview metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.