County profile · Texas
Caldwell County, TX market data
How Caldwell County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 55,150
- +20.0% since 2020
- Households
- 16,647
- Median household income
- $69,758
- +28.8% vs. 2015–2019, before inflation
- Median home value
- $240,500
- Jobs located here
- 9,455
- Highest market score
- 92
- Insurance agencies, #37 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Caldwell County by name and distance, and the households and spending within reach. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Caldwell County has an estimated 55,150 people and 16,647 households. Population estimates show Caldwell County grew 20.0% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Caldwell County is $69,758, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
Relative to the U.S., household spending in Caldwell County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in Caldwell County, insurance agencies (92); lawn care, cleaning and pest control companies (88); and landscaping and lawn care companies (84) have the highest Groundwork market scores. For insurance agencies, that ranks #37 of 2,272 scored counties.
Caldwell County is part of the Austin-Round Rock-San Marcos metro area. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
All 56 business types in Caldwell County
Highest Groundwork market score first. Each score compares Caldwell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 92 | #37 of 2,272 | 16 | 9.6 | $2.9M | 232 | 10 |
| Lawn, cleaning and pest control | 88 | #10 of 1,771 | 8 | 4.8 | $2.9M | 175 | 15 |
| Landscaping and lawn care | 84 | #40 of 1,493 | 7 | 4.2 | $3.4M | 115 | 9 |
| Grocery stores | 82 | #158 of 2,070 | 8 | 4.8 | $12.2M | 131 | 4 |
| Pet grooming and boarding | 79 | #78 of 1,461 | 5 | 3.0 | $2.8M | 110 | Under 3 |
| Pizza | 79 | #93 of 2,090 | 7 | 4.2 | $8.5M | 166 | 27 |
| Veterinarians | 79 | #111 of 1,485 | 5 | 3.0 | $2.8M | 103 | 3 |
| Clothing and shoe stores | 79 | #173 of 2,087 | 13 | 7.8 | $2.3M | 179 | 4 |
| Spas and skin care | 78 | #85 of 1,769 | 7 | 4.2 | $2M | 232 | Under 3 |
| Dentists and orthodontists | 77 | #118 of 1,886 | 11 | 6.6 | $1.6M | 164 | 5 |
| Hair salons | 76 | #143 of 2,339 | 24 | 14.4 | $593K | 138 | 5 |
| Child care and preschools | 76 | #149 of 1,611 | 6 | 3.6 | $1.1M | 110 | 6 |
| Real estate agents and brokers | 75 | #91 of 2,176 | 24 | 14.4 | Index only | 186 | 7 |
| Real estate | 75 | #110 of 2,229 | 25 | 15.0 | Index only | 224 | 15 |
| Collision repair and body shops | 74 | #146 of 1,327 | 5 | 3.0 | $3.3M | 109 | 3 |
| Clothing, shoes and laundry | 74 | #272 of 2,210 | 19 | 11.4 | $1.6M | 177 | 7 |
| Home repair trades | 73 | #139 of 2,057 | 13 | 7.8 | $3.5M | 146 | 32 |
| Chiropractors | 72 | #182 of 1,490 | 5 | 3.0 | $3.5M | 148 | Under 3 |
| HVAC and plumbing | 69 | #225 of 1,707 | 6 | 3.6 | $7.7M | 161 | 21 |
| Pet businesses | 67 | #414 of 2,200 | 25 | 15.0 | $558K | 64 | 3 |
| Gyms, studios and classes | 66 | #388 of 2,088 | 17 | 10.2 | $639K | 96 | 3 |
| Salons, barbers and spas | 66 | #434 of 2,385 | 48 | 28.8 | $296K | 139 | 11 |
| Doctors, dentists and clinics | 66 | #508 of 2,394 | 79 | 47.5 | $224K | 147 | 25 |
| Grocery and convenience stores | 66 | #576 of 2,402 | 38 | 22.8 | $2.6M | 76 | 8 |
| Martial arts and dance studios | 65 | #258 of 1,334 | 5 | 3.0 | $2.2M | 108 | Under 3 |
| Barbershops | 65 | #336 of 1,356 | 6 | 3.6 | $2.4M | 126 | Under 3 |
| Auto repair and car care | 65 | #558 of 2,401 | 69 | 41.4 | $242K | 90 | 16 |
| Auto repair shops | 62 | #675 of 2,378 | 43 | 25.8 | $389K | 88 | 12 |
| Fast food and sandwich shops | 60 | #767 of 2,222 | 23 | 13.8 | $2.6M | 84 | 27 |
| Funeral homes | 59 | #511 of 1,472 | 5 | 3.0 | $469K | 69 | Under 3 |
| Primary care and pediatrics | 57 | #623 of 1,656 | 10 | 6.0 | $1.8M | 99 | 20 |
| Gyms | 56 | #710 of 1,792 | 12 | 7.2 | $905K | 70 | 3 |
| Convenience stores | 56 | #917 of 2,261 | 24 | 14.4 | $4.1M | 52 | 4 |
| Gas stations | 55 | #972 of 2,358 | 40 | 24.0 | $1.4M | 57 | 22 |
| Sit-down restaurants | 53 | #1,064 of 2,405 | 101 | 60.7 | $586K | 88 | 25 |
| Restaurants and cafes | 50 | #1,213 of 2,405 | 194 | 116.5 | $305K | 82 | 63 |
| Tire shops | 47 | #865 of 1,530 | 13 | 7.8 | $1.3M | 51 | Under 3 |
| Coffee shops and cafes | 47 | #1,147 of 2,063 | 19 | 11.4 | $3.1M | 84 | 11 |
| Nail salons | 46 | #813 of 1,328 | 10 | 6.0 | $1.4M | 85 | 4 |
| Pet stores | 42 | #631 of 974 | 7 | 4.2 | $2M | 44 | Under 3 |
| Bakeries and dessert shops | 42 | #1,231 of 1,889 | 20 | 12.0 | $3M | 71 | 11 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.4 | $4.2M | 166 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $11.5M | 136 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 2.4 | $4.4M | 18 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $15.3M | 128 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.9M | 79 | 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.8 | $5.9M | 188 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $5.9M | 246 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $29.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $23.5M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $16.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Caldwell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.7M | $1,005 | 105 |
| Gasoline and other fuels | $54.1M | $3,249 | 125 |
| Food away from home | $59.2M | $3,554 | 87 |
| Groceries | $97.6M | $5,864 | 93 |
| Personal care products and services | $14.2M | $855 | 85 |
| Child care and other personal services | $6.6M | $396 | 68 |
| Memberships, classes and admissions | $10.9M | $652 | 66 |
| Medical and dental services | $17.7M | $1,064 | 83 |
| Pets | $14M | $839 | 92 |
| Clothing, shoes and related services | $29.6M | $1,778 | 87 |
| Vehicle insurance | $46.5M | $2,796 | 143 |
| Home repairs, maintenance and insurance | $46M | $2,765 | 92 |
| Lawn care, cleaning and other household services | $23.5M | $1,412 | 100 |
| Rent and homeowner costs | $242.7M | $14,582 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Caldwell County
- Population, 2025 estimate
- 55,150+20.0% since 2020
- Households
- 16,647
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 545 sq. mi.
- People per square mile
- 89
- Median household income
- $69,758+28.8% vs. 2015–2019, before inflation
- Average household income
- $87,260
- Median home value
- $240,500
- Jobs located here
- 9,455
- Daytime population
- 36,190Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Caldwell County, TX growing?
Population estimates put Caldwell County at 55,150 people in 2025, up 20.0% since 2020, faster than the U.S. (+3.1%). It has 16,647 households. Median household income rose 28.8% from the 2015–2019 survey, before inflation.
How much do households in Caldwell County, TX spend?
Households in Caldwell County spend about $242.7M a year on rent and homeowner costs, $97.6M on groceries and $59.2M on food away from home. Set against the U.S., households in Caldwell County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in Caldwell County, TX?
The highest Groundwork market scores in Caldwell County are for insurance agencies (92); lawn care, cleaning and pest control companies (88); and landscaping and lawn care companies (84). Caldwell County ranks #37 of 2,272 scored counties for insurance agencies.
How does Caldwell County, TX compare with the U.S.?
The median household income in Caldwell County is $69,758 a year, 14% below the U.S. median of $80,734. The population rose 20.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,500, against $332,700 for the U.S. For its number of households, Caldwell County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Caldwell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.