Metro area profile · Texas
McAllen-Edinburg-Mission, TX metro area market data
Population, household spending and competition for 56 business types in the McAllen-Edinburg-Mission metro area, each scored against other metro areas.
- Population, 2025
- 921,549
- +5.6% since 2020
- Households
- 270,210
- Median household income
- $54,338
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $140,900
- Jobs located here
- 292,679
- Highest market score
- 83
- Lawn, cleaning and pest control, #10 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the McAllen-Edinburg-Mission metro area by name and distance, and the households and spending within reach. Or open the report at the center of the McAllen-Edinburg-Mission metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 921,549 people live in the McAllen-Edinburg-Mission metro area, in 270,210 households. Population estimates show the McAllen-Edinburg-Mission metro area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the McAllen-Edinburg-Mission metro area is $54,338 a year, 33% below the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the McAllen-Edinburg-Mission metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in the McAllen-Edinburg-Mission metro area are for lawn care, cleaning and pest control companies (83); landscaping and lawn care companies (83); and house cleaning businesses (82). The McAllen-Edinburg-Mission metro area ranks #10 of 387 scored metro areas for lawn care, cleaning and pest control companies.
The McAllen-Edinburg-Mission metro area is made up of one county, Hidalgo County. For its number of households, the McAllen-Edinburg-Mission metro area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for landscaping and lawn care companies (75% below the U.S. rate).
All 56 business types in the McAllen-Edinburg-Mission metro area
Highest Groundwork market score first. Each score compares the McAllen-Edinburg-Mission metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 83 | #10 of 387 | 79 | 2.9 | $4.4M | 260 | 95 |
| Landscaping and lawn care | 83 | #10 of 385 | 33 | 1.2 | $10.5M | 357 | 36 |
| House cleaning | 82 | #6 of 375 | 23 | 0.9 | $15M | 235 | 38 |
| Veterinarians | 79 | #22 of 384 | 29 | 1.1 | $7M | 256 | 19 |
| Pet businesses | 76 | #24 of 387 | 169 | 6.3 | $1.2M | 136 | 48 |
| Electricians | 75 | #17 of 383 | 32 | 1.2 | $20.7M | 173 | 85 |
| Pest control | 74 | #25 of 345 | 23 | 0.9 | $15M | 147 | 21 |
| Home repair trades | 73 | #24 of 387 | 210 | 7.8 | $3.2M | 130 | 244 |
| Chiropractors | 71 | #42 of 386 | 67 | 2.5 | $3.9M | 162 | 33 |
| Gas stations | 71 | #62 of 387 | 277 | 10.3 | $2.8M | 117 | 201 |
| Roofing and gutters | 70 | #41 of 381 | 59 | 2.2 | $11.2M | 133 | 21 |
| HVAC and plumbing | 69 | #52 of 387 | 119 | 4.4 | $5.6M | 117 | 138 |
| Home inspectors | 67 | #36 of 243 | 5 | 0.2 | Index only | 275 | Under 3 |
| Property management | 66 | #54 of 374 | 37 | 1.4 | Index only | 176 | 101 |
| Pet grooming and boarding | 65 | #82 of 386 | 80 | 3.0 | $2.5M | 99 | 19 |
| Pet stores | 63 | #102 of 382 | 44 | 1.6 | $4.6M | 101 | 10 |
| Collision repair and body shops | 61 | #124 of 381 | 73 | 2.7 | $3.2M | 105 | 28 |
| Real estate agents and brokers | 60 | #90 of 387 | 538 | 19.9 | Index only | 123 | 118 |
| Real estate | 60 | #96 of 387 | 680 | 25.2 | Index only | 123 | 287 |
| Dry cleaners | 54 | #124 of 272 | 26 | 1.0 | $16.9M | 108 | 14 |
| Optometrists and eye care | 53 | #171 of 386 | 86 | 3.2 | $3M | 97 | 27 |
| Funeral homes | 52 | #163 of 377 | 56 | 2.1 | $648K | 95 | 31 |
| Pizza | 50 | #191 of 387 | 167 | 6.2 | $5.1M | 101 | 522 |
| Yoga, Pilates and fitness studios | 46 | #209 of 347 | 45 | 1.7 | $3.3M | 81 | 48 |
| Auto repair and car care | 46 | #239 of 387 | 1,397 | 51.7 | $169K | 63 | 271 |
| Auto repair shops | 46 | #244 of 387 | 793 | 29.3 | $297K | 67 | 160 |
| Mortgage brokers and lenders | 43 | #238 of 373 | 100 | 3.7 | Index only | 93 | 36 |
| Car washes and detailing | 43 | #257 of 387 | 218 | 8.1 | $1.1M | 43 | 24 |
| Nail salons | 40 | #301 of 387 | 237 | 8.8 | $871K | 52 | 17 |
| Insurance agencies | 39 | #258 of 387 | 699 | 25.9 | $950K | 76 | 345 |
| Dentists and orthodontists | 38 | #288 of 387 | 281 | 10.4 | $925K | 94 | 228 |
| Coffee shops and cafes | 38 | #295 of 387 | 308 | 11.4 | $2.8M | 75 | 131 |
| Gyms, studios and classes | 38 | #306 of 387 | 467 | 17.3 | $316K | 48 | 82 |
| Gyms | 38 | #307 of 387 | 282 | 10.4 | $523K | 40 | 48 |
| Martial arts and dance studios | 38 | #308 of 387 | 140 | 5.2 | $1.1M | 52 | 34 |
| Salons, barbers and spas | 38 | #322 of 387 | 1,828 | 67.7 | $113K | 53 | 170 |
| Grocery stores | 36 | #292 of 387 | 255 | 9.4 | $5.8M | 62 | 87 |
| Spas and skin care | 36 | #332 of 387 | 413 | 15.3 | $500K | 57 | 42 |
| Hair salons | 36 | #335 of 387 | 816 | 30.2 | $253K | 59 | 96 |
| Laundromats | 34 | #279 of 364 | 68 | 2.5 | $6.5M | 52 | 14 |
| Barbershops | 33 | #320 of 387 | 337 | 12.5 | $613K | 32 | 12 |
| Fast food and sandwich shops | 32 | #306 of 387 | 509 | 18.8 | $1.7M | 55 | 522 |
| Restaurants and cafes | 32 | #324 of 387 | 4,116 | 152.3 | $209K | 56 | 1,131 |
| Sit-down restaurants | 32 | #335 of 387 | 2,485 | 92.0 | $345K | 52 | 455 |
| Tire shops | 31 | #316 of 386 | 210 | 7.8 | $1.1M | 45 | 49 |
| Bakeries and dessert shops | 30 | #343 of 387 | 426 | 15.8 | $2M | 49 | 160 |
| Grocery and convenience stores | 29 | #329 of 387 | 1,050 | 38.9 | $1.4M | 41 | 166 |
| Oil change and quick lube | 28 | #248 of 290 | 36 | 1.3 | $6.5M | 48 | 29 |
| Physical therapy | 28 | #348 of 386 | 148 | 5.5 | $1.8M | 73 | 122 |
| Doctors, dentists and clinics | 28 | #349 of 387 | 2,008 | 74.3 | $130K | 85 | 1,114 |
| Convenience stores | 25 | #351 of 387 | 533 | 19.7 | $2.8M | 35 | 79 |
| Clothing, shoes and laundry | 20 | #361 of 387 | 952 | 35.2 | $462K | 52 | 330 |
| Clothing and shoe stores | 19 | #363 of 387 | 718 | 26.6 | $613K | 48 | 302 |
| Primary care and pediatrics | 17 | #370 of 387 | 354 | 13.1 | $735K | 41 | 687 |
| Child care and preschools | 17 | #377 of 387 | 281 | 10.4 | $333K | 33 | 303 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.1 | $65M | 265 | 17 |
Household spending in the McAllen-Edinburg-Mission metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $235.5M | $871 | 91 |
| Gasoline and other fuels | $776M | $2,872 | 111 |
| Food away from home | $858.3M | $3,176 | 78 |
| Groceries | $1.5B | $5,446 | 86 |
| Personal care products and services | $206.5M | $764 | 76 |
| Child care and other personal services | $93.5M | $346 | 60 |
| Memberships, classes and admissions | $147.6M | $546 | 56 |
| Medical and dental services | $260.1M | $962 | 75 |
| Pets | $201.7M | $746 | 82 |
| Clothing, shoes and related services | $439.9M | $1,628 | 79 |
| Vehicle insurance | $663.9M | $2,457 | 126 |
| Home repairs, maintenance and insurance | $663M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $345.4M | $1,278 | 90 |
| Rent and homeowner costs | $3.6B | $13,380 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the McAllen-Edinburg-Mission metro area
- Population, 2025 estimate
- 921,549+5.6% since 2020
- Households
- 270,210
- Median age
- 31.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,571 sq. mi.
- People per square mile
- 568
- Median household income
- $54,338+35.8% vs. 2015–2019, before inflation
- Average household income
- $74,309
- Median home value
- $140,900
- Jobs located here
- 292,679
- Daytime population
- 862,027Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McAllen-Edinburg-Mission metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the McAllen-Edinburg-Mission metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the McAllen-Edinburg-Mission metro area 1
- Hidalgo County, TX891,977 people
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Questions
How fast is the McAllen-Edinburg-Mission, TX metro area growing?
Population estimates put the McAllen-Edinburg-Mission metro area at 921,549 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 270,210 households. Against the 2015–2019 survey, median household income rose 35.8%, before inflation.
How much do households in the McAllen-Edinburg-Mission, TX metro area spend?
Households in the McAllen-Edinburg-Mission metro area spend about $3.6B a year on rent and homeowner costs, $1.5B on groceries and $858.3M on food away from home. Relative to the U.S., household spending in the McAllen-Edinburg-Mission metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in the McAllen-Edinburg-Mission, TX metro area?
Of the business types scored in the McAllen-Edinburg-Mission metro area, lawn care, cleaning and pest control companies (83); landscaping and lawn care companies (83); and house cleaning businesses (82) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #10 of 387 scored metro areas.
How does the McAllen-Edinburg-Mission, TX metro area compare with the U.S.?
Median household income in the McAllen-Edinburg-Mission metro area is $54,338, 33% below the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $140,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for landscaping and lawn care companies (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the McAllen-Edinburg-Mission metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McAllen-Edinburg-Mission metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the McAllen-Edinburg-Mission metro area?
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The button opens the report at the center of the McAllen-Edinburg-Mission metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.