County profile · Texas
Hays County, TX market data
Population, household spending and competition for 56 business types in Hays County, each scored against other counties.
- Population, 2025
- 304,390
- +24.8% since 2020
- Households
- 99,849
- Median household income
- $89,097
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $399,800
- Jobs located here
- 86,425
- Highest market score
- 93
- Laundromats, #6 of 785 scored counties
A site report maps the competitors on map listings around any address in Hays County by name and distance, and the households and spending within reach. Or open the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 304,390 people live in Hays County, in 99,849 households. Between 2020 and 2025, the population of Hays County grew 24.8%, faster than the U.S. (+3.1%). The median household income in Hays County is $89,097 a year, 10% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hays County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (92).
The highest Groundwork market scores in Hays County are for laundromats (93), grocery stores (93) and grocery and convenience stores (89). Hays County ranks #6 of 785 scored counties for laundromats.
Hays County is part of the Austin-Round Rock-San Marcos metro area. For its number of households, Hays County has the most map listings, relative to the U.S., for clothing and shoe stores (81% above the U.S. rate) and the fewest for grocery stores (37% below the U.S. rate).
All 56 business types in Hays County
Highest Groundwork market score first. Each score compares Hays County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 93 | #6 of 785 | 7 | 0.7 | $29.9M | 239 | 3 |
| Grocery stores | 93 | #28 of 2,070 | 43 | 4.3 | $14.9M | 160 | 20 |
| Grocery and convenience stores | 89 | #60 of 2,402 | 159 | 15.9 | $4M | 119 | 38 |
| Landscaping and lawn care | 86 | #32 of 1,493 | 46 | 4.6 | $3.5M | 121 | 68 |
| Tire shops | 85 | #46 of 1,530 | 26 | 2.6 | $3.8M | 152 | 9 |
| House cleaning | 83 | #29 of 847 | 19 | 1.9 | $8.6M | 134 | 48 |
| Gas stations | 83 | #103 of 2,358 | 126 | 12.6 | $2.4M | 102 | 58 |
| Convenience stores | 82 | #133 of 2,261 | 86 | 8.6 | $7.4M | 95 | 18 |
| Dry cleaners | 80 | #19 of 507 | 9 | 0.9 | $23.3M | 149 | 8 |
| Child care and preschools | 80 | #84 of 1,611 | 44 | 4.4 | $1.3M | 128 | 52 |
| Lawn, cleaning and pest control | 79 | #82 of 1,771 | 81 | 8.1 | $2M | 120 | 132 |
| Hair salons | 77 | #122 of 2,339 | 164 | 16.4 | $604K | 140 | 50 |
| Insurance agencies | 77 | #298 of 2,272 | 135 | 13.5 | $1.9M | 154 | 81 |
| Funeral homes | 75 | #135 of 1,472 | 9 | 0.9 | $1.1M | 168 | 6 |
| Veterinarians | 75 | #189 of 1,485 | 40 | 4.0 | $2.5M | 93 | 27 |
| Electricians | 74 | #107 of 1,160 | 21 | 2.1 | $15.1M | 126 | 83 |
| Pizza | 73 | #225 of 2,090 | 76 | 7.6 | $5.6M | 109 | 198 |
| Mortgage brokers and lenders | 72 | #98 of 887 | 28 | 2.8 | Index only | 150 | 16 |
| Chiropractors | 72 | #198 of 1,490 | 44 | 4.4 | $2.8M | 117 | 23 |
| Pest control | 71 | #91 of 699 | 16 | 1.6 | $10.2M | 99 | 16 |
| Pet businesses | 70 | #287 of 2,200 | 119 | 11.9 | $851K | 97 | 65 |
| Sit-down restaurants | 70 | #389 of 2,405 | 593 | 59.4 | $712K | 107 | 145 |
| Nail salons | 68 | #198 of 1,328 | 56 | 5.6 | $1.8M | 106 | 16 |
| Pet grooming and boarding | 68 | #283 of 1,461 | 44 | 4.4 | $2.3M | 90 | 27 |
| Car washes and detailing | 67 | #307 of 1,451 | 39 | 3.9 | $2.5M | 101 | 16 |
| Auto repair and car care | 66 | #510 of 2,401 | 340 | 34.1 | $291K | 108 | 141 |
| Physical therapy | 65 | #332 of 1,422 | 52 | 5.2 | $2.4M | 98 | 31 |
| Pet stores | 64 | #257 of 974 | 24 | 2.4 | $4.2M | 93 | 11 |
| Barbershops | 63 | #396 of 1,356 | 56 | 5.6 | $1.8M | 94 | 6 |
| Property management | 62 | #253 of 910 | 21 | 2.1 | Index only | 140 | 82 |
| Fast food and sandwich shops | 62 | #668 of 2,222 | 159 | 15.9 | $2.7M | 87 | 198 |
| Auto repair shops | 62 | #670 of 2,378 | 214 | 21.4 | $462K | 104 | 104 |
| Roofing and gutters | 61 | #353 of 1,177 | 52 | 5.2 | $6.1M | 72 | 21 |
| Salons, barbers and spas | 61 | #621 of 2,385 | 381 | 38.2 | $260K | 122 | 106 |
| HVAC and plumbing | 60 | #504 of 1,707 | 78 | 7.8 | $4.1M | 86 | 111 |
| Restaurants and cafes | 60 | #781 of 2,405 | 1,212 | 121.4 | $348K | 94 | 414 |
| Home repair trades | 58 | #676 of 2,057 | 151 | 15.1 | $2.1M | 87 | 215 |
| Coffee shops and cafes | 57 | #748 of 2,063 | 124 | 12.4 | $3.4M | 92 | 68 |
| Home inspectors | 56 | #150 of 415 | 7 | 0.7 | Index only | 89 | 11 |
| Optometrists and eye care | 56 | #538 of 1,302 | 47 | 4.7 | $2.6M | 83 | 18 |
| Primary care and pediatrics | 56 | #657 of 1,656 | 74 | 7.4 | $1.7M | 93 | 142 |
| Spas and skin care | 56 | #672 of 1,769 | 98 | 9.8 | $1M | 115 | 31 |
| Urgent care and walk-in clinics | 55 | #138 of 325 | 8 | 0.8 | $15.3M | 62 | 6 |
| Dentists and orthodontists | 54 | #809 of 1,886 | 118 | 11.8 | $1M | 106 | 78 |
| Oil change and quick lube | 53 | #233 of 479 | 10 | 1.0 | $9.9M | 72 | 9 |
| Real estate agents and brokers | 53 | #904 of 2,176 | 235 | 23.5 | Index only | 128 | 166 |
| Martial arts and dance studios | 52 | #619 of 1,334 | 53 | 5.3 | $1.7M | 84 | 38 |
| Collision repair and body shops | 52 | #630 of 1,327 | 43 | 4.3 | $2.3M | 75 | 29 |
| Bakeries and dessert shops | 52 | #872 of 1,889 | 125 | 12.5 | $3.4M | 81 | 74 |
| Real estate | 52 | #996 of 2,229 | 291 | 29.1 | Index only | 130 | 293 |
| Doctors, dentists and clinics | 48 | #1,305 of 2,394 | 804 | 80.5 | $153K | 100 | 298 |
| Gyms | 47 | #1,039 of 1,792 | 102 | 10.2 | $881K | 68 | 44 |
| Yoga, Pilates and fitness studios | 44 | #501 of 777 | 32 | 3.2 | $2.8M | 69 | 44 |
| Gyms, studios and classes | 44 | #1,362 of 2,088 | 187 | 18.7 | $481K | 73 | 82 |
| Clothing and shoe stores | 41 | #1,383 of 2,087 | 294 | 29.4 | $713K | 56 | 155 |
| Clothing, shoes and laundry | 41 | #1,487 of 2,210 | 366 | 36.7 | $572K | 65 | 166 |
Household spending in Hays County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $98.9M | $990 | 103 |
| Gasoline and other fuels | $307.7M | $3,082 | 119 |
| Food away from home | $422.1M | $4,227 | 104 |
| Groceries | $640.4M | $6,414 | 101 |
| Personal care products and services | $99.1M | $992 | 99 |
| Child care and other personal services | $56.2M | $563 | 97 |
| Memberships, classes and admissions | $89.9M | $900 | 92 |
| Medical and dental services | $122.7M | $1,229 | 95 |
| Pets | $101.3M | $1,015 | 112 |
| Clothing, shoes and related services | $209.5M | $2,098 | 102 |
| Vehicle insurance | $261.5M | $2,619 | 134 |
| Home repairs, maintenance and insurance | $317.3M | $3,178 | 105 |
| Lawn care, cleaning and other household services | $162.6M | $1,629 | 115 |
| Rent and homeowner costs | $1.6B | $16,397 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hays County
- Population, 2025 estimate
- 304,390+24.8% since 2020
- Households
- 99,849
- Median age
- 35.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 677 sq. mi.
- People per square mile
- 397
- Median household income
- $89,097+29.7% vs. 2015–2019, before inflation
- Average household income
- $117,554
- Median home value
- $399,800
- Jobs located here
- 86,425
- Daytime population
- 232,827Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hays County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hays County, TX growing?
Population estimates put Hays County at 304,390 people in 2025, up 24.8% since 2020, faster than the U.S. (+3.1%). It has 99,849 households. Against the 2015–2019 survey, median household income rose 29.7%, before inflation.
How much do households in Hays County, TX spend?
Households in Hays County spend about $1.6B a year on rent and homeowner costs, $640.4M on groceries and $422.1M on food away from home. Relative to the U.S., household spending in Hays County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (92).
Which business types have the highest market scores in Hays County, TX?
Of the business types scored in Hays County, laundromats (93), grocery stores (93) and grocery and convenience stores (89) have the highest Groundwork market scores. For laundromats, that ranks #6 of 785 scored counties.
How does Hays County, TX compare with the U.S.?
Median household income in Hays County is $89,097, 10% above the U.S. median of $80,734. The population rose 24.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $399,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (81% above the U.S. rate) and lowest for grocery stores (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Hays County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hays County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hays County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.