Food and drink · Metro area · Texas
Bakeries and dessert shops in the Austin-Round Rock-San Marcos, TX metro area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Austin-Round Rock-San Marcos, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #76 of 387 scored metro areas
#1 of 26 scored metro areas based in Texas
- Listings
- 978
- 341 chain locations (35%)
- Official establishments
- 793
- All snack bars and retail bakeries · +30.1% since 2019
- Household spending a year
- $4.5B
- On food away from home · $4,549 a household
- Spending per listing
- $4.6M
- 11% above the U.S.
- Listings per 10k households
- 9.9
- In line with the U.S.
- Population, 2025
- 2,620,945
- +14.0% since 2020
See the bakeries and dessert shops around any address in the Austin-Round Rock-San Marcos metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 978 bakeries and dessert shops in the Austin-Round Rock-San Marcos metro area. Of those, 341 are chain locations, or 35%, against 35% across the U.S. Per 10,000 households, that is 9.9, in line with the U.S. rate of 9.8.
At $4,549 per household (12% above the U.S. average), households in the Austin-Round Rock-San Marcos metro area spend about $4.5B a year on food away from home. Spread across 978 bakeries and dessert shops, that is $4.6M per shop, 11% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 793 businesses with payroll classed as snack bars and retail bakeries in the Austin-Round Rock-San Marcos metro area in 2023, up 30.1% from 2019. That is one for every 1,248 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 149 one-person businesses have no payroll, by official counts. Since fiscal 2022, 69 SBA-backed loans worth $33.8M have gone to businesses classed as snack bars and retail bakeries in the Austin-Round Rock-San Marcos metro area.
Population estimates show the Austin-Round Rock-San Marcos metro area grew 14.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Austin-Round Rock-San Marcos metro area scores 65 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #76 of 387 scored metro areas and #1 of 26 scored metro areas based in Texas. That puts it in the top quarter of metro areas.
How the Austin-Round Rock-San Marcos metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Austin-Round Rock-San Marcos metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 11.8 | 9.8 |
| Spending per listing | $4.6M | $3.4M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,248 | 1,335 | 1,369 |
| Official establishment growth, 2019–2023 | +30.1% | +37.6% | +24.6% |
| Population growth, 2020–2025 | +14.0% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,549 | $3,970 | $4,070 |
| Median household income | $100,431 | $78,476 | $80,734 |
| Groundwork market score | 65 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 793All snack bars and retail bakeries · +30.1% over the period
- Employees, 2023
- 9,183
- Annual payroll, 2023
- $210.9M
- One-person businesses, 2023
- 149All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 978341 chain locations
- Listings at the U.S. rate for this spending
- 1,086The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 69
- Amount
- $33.8M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Austin-Round Rock-San Marcos metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Austin-Round Rock-San Marcos metro area
- Population, 2025 estimate
- 2,620,945+14.0% since 2020
- Households
- 989,434
- Median age
- 37.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 4,220 sq. mi.
- People per square mile
- 575
- Median household income
- $100,431+30.7% vs. 2015–2019, before inflation
- Average household income
- $137,444
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Daytime population
- 2,543,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Austin-Round Rock-San Marcos metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for bakeries and dessert shops, numbered among those based in Texas, with the Austin-Round Rock-San Marcos metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 65 | 978 | 9.9 | $4.6M | +14.0% | #76 of 387 |
| 2San Antonio-New Braunfels, TX | 49 | 1,039 | 10.7 | $3.6M | +9.5% | #207 of 387 |
| 3Midland, TX | 48 | 84 | 12.1 | $3.6M | +9.8% | #217 of 387 |
| 4Dallas-Fort Worth-Arlington, TX | 48 | 3,592 | 12.4 | $3.5M | +10.6% | #218 of 387 |
| 5Houston-Pasadena-The Woodlands, TX | 47 | 3,230 | 12.1 | $3.4M | +10.3% | #229 of 387 |
| 6Killeen-Temple, TX | 46 | 157 | 8.8 | $4M | +7.2% | #238 of 387 |
| 7Sherman-Denison, TX | 44 | 65 | 11.8 | $3.2M | +12.8% | #255 of 387 |
| 8Odessa, TX | 43 | 69 | 10.7 | $3.5M | +5.0% | #261 of 387 |
| 9Corpus Christi, TX | 37 | 166 | 9.8 | $3.7M | +1.1% | #295 of 387 |
| 10College Station-Bryan, TX | 36 | 110 | 10.4 | $3.4M | +6.9% | #306 of 387 |
Other business types in the Austin-Round Rock-San Marcos metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes66
- Sit-down restaurants65
- Fast food and sandwich shops84
- Pizza85
- Coffee shops and cafes61
- Bakeries and dessert shops65
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Austin-Round Rock-San Marcos, TX metro area?
The Austin-Round Rock-San Marcos metro area has 978 bakeries and dessert shops on map listings as of September 2026. 341 of them (35%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 793 businesses with payroll classed as snack bars and retail bakeries in 2023, up 30.1% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 149 one-person businesses without payroll.
How much do households in the Austin-Round Rock-San Marcos, TX metro area spend on food away from home?
About $4.5B a year, or $4,549 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 978 bakeries and dessert shops on map listings, it comes to $4.6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 989,434 households in the Austin-Round Rock-San Marcos metro area and national spending patterns by income.
How does the Austin-Round Rock-San Marcos, TX metro area compare with the U.S. for bakeries and dessert shops?
The Austin-Round Rock-San Marcos metro area has 9.9 bakeries and dessert shops per 10,000 households, in line with the U.S. rate of 9.8. Spending per shop is $4.6M, 11% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Austin-Round Rock-San Marcos metro area would have about 1,086, against 978 on map listings. There is one business with payroll in the industry for every 1,248 households, against one for every 1,369 across the U.S. The official count rose 30.1% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Austin-Round Rock-San Marcos, TX metro area growing?
Population estimates put the Austin-Round Rock-San Marcos metro area at 2,620,945 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 989,434 households. Median household income in the Austin-Round Rock-San Marcos metro area is $100,431, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Austin-Round Rock-San Marcos metro area scores 65 for bakeries and dessert shops (upper middle), #76 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Austin-Round Rock-San Marcos metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Austin-Round Rock-San Marcos metro area
Screening a site or an acquisition in the Austin-Round Rock-San Marcos metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.