Groceries and convenience · Metro area · Texas
Grocery and convenience stores in the Austin-Round Rock-San Marcos, TX metro area
How the Austin-Round Rock-San Marcos, TX metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #7 of 387 scored metro areas
#1 of 26 scored metro areas based in Texas
- Listings
- 1,476
- 714 chain locations (48%)
- Official establishments
- 543
- +29.6% since 2019
- Household spending a year
- $6.6B
- On groceries · $6,704 a household
- Spending per listing
- $4.5M
- 33% above the U.S.
- Listings per 10k households
- 14.9
- 20% below the U.S.
- Population, 2025
- 2,620,945
- +14.0% since 2020
See the grocery and convenience stores around any address in the Austin-Round Rock-San Marcos metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Austin-Round Rock-San Marcos metro area scores 86 (high) on the Groundwork market score for grocery and convenience stores, ranking #7 of 387 scored metro areas and #1 of 26 scored metro areas based in Texas. That puts it in the top 10% of metro areas for grocery and convenience stores.
As of September 2026, map listings count 1,476 grocery and convenience stores in the Austin-Round Rock-San Marcos metro area. 714 of them (48%) are chain locations, against 42% across the U.S. That is 14.9 per 10,000 households, 20% below the U.S. rate of 18.7.
Households in the Austin-Round Rock-San Marcos metro area spend about $6.6B a year on groceries, or $6,704 per household, 6% above the U.S. average. That works out to $4.5M per store, 33% above the U.S. figure of $3.4M.
The official count of businesses with payroll classed as grocery and convenience stores in the Austin-Round Rock-San Marcos metro area was 543 in 2023, up 29.6% from 2019. That is one for every 1,822 households, against one for every 1,293 across the U.S. Since fiscal 2022, 31 SBA-backed loans worth $43.4M have gone to businesses classed as grocery and convenience stores in the Austin-Round Rock-San Marcos metro area. Between 2020 and 2025, the population of the Austin-Round Rock-San Marcos metro area grew 14.0%, faster than the U.S. (+3.1%).
How the Austin-Round Rock-San Marcos metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Austin-Round Rock-San Marcos metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 20.0 | 18.7 |
| Spending per listing | $4.5M | $3.1M | $3.4M |
| Households per official establishment | 1,822 | 1,427 | 1,293 |
| Official establishment growth, 2019–2023 | +29.6% | +19.5% | +7.2% |
| Population growth, 2020–2025 | +14.0% | +8.5% | +3.1% |
| Spending per household on groceries | $6,704 | $6,186 | $6,319 |
| Median household income | $100,431 | $78,476 | $80,734 |
| Groundwork market score | 86 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 543+29.6% over the period
- Employees, 2023
- 28,233
- Annual payroll, 2023
- $926.5M
- One-person businesses, 2023
- 367Businesses with no payroll
- Map listings, September 2026
- 1,476714 chain locations
- Listings at the U.S. rate for this spending
- 1,958The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 31
- Amount
- $43.4M
SBA-backed loans to businesses classed as grocery and convenience stores in the Austin-Round Rock-San Marcos metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Austin-Round Rock-San Marcos metro area
- Population, 2025 estimate
- 2,620,945+14.0% since 2020
- Households
- 989,434
- Median age
- 37.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 4,220 sq. mi.
- People per square mile
- 575
- Median household income
- $100,431+30.7% vs. 2015–2019, before inflation
- Average household income
- $137,444
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Daytime population
- 2,543,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Austin-Round Rock-San Marcos metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for grocery and convenience stores, numbered among those based in Texas, with the Austin-Round Rock-San Marcos metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 86 | 1,476 | 14.9 | $4.5M | +14.0% | #7 of 387 |
| 2Midland, TX | 77 | 139 | 20.0 | $3.3M | +9.8% | #26 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 69 | 4,769 | 16.5 | $3.9M | +10.6% | #64 of 387 |
| 4San Antonio-New Braunfels, TX | 66 | 1,762 | 18.2 | $3.4M | +9.5% | #91 of 387 |
| 5Houston-Pasadena-The Woodlands, TX | 58 | 4,775 | 17.9 | $3.5M | +10.3% | #142 of 387 |
| 6El Paso, TX | 57 | 443 | 14.7 | $3.8M | +1.3% | #149 of 387 |
| 7Sherman-Denison, TX | 56 | 111 | 20.1 | $3M | +12.8% | #165 of 387 |
| 8Killeen-Temple, TX | 53 | 337 | 19.0 | $3.1M | +7.2% | #182 of 387 |
| 9Lubbock, TX | 52 | 283 | 20.1 | $2.9M | +4.6% | #190 of 387 |
| 10Tyler, TX | 51 | 171 | 20.6 | $2.9M | +7.8% | #196 of 387 |
Other business types in the Austin-Round Rock-San Marcos metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores86
- Grocery stores90
- Convenience stores74
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Austin-Round Rock-San Marcos, TX metro area?
The Austin-Round Rock-San Marcos metro area has 1,476 grocery and convenience stores on map listings as of September 2026. 714 of them (48%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 543 businesses with payroll classed as grocery and convenience stores in 2023, up 29.6% from 2019. Official counts also show 367 one-person businesses without payroll.
How much do households in the Austin-Round Rock-San Marcos, TX metro area spend on groceries?
About $6.6B a year, or $6,704 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 1,476 grocery and convenience stores on map listings, it comes to $4.5M per store. It is estimated from the incomes of the 989,434 households in the Austin-Round Rock-San Marcos metro area and national spending patterns by income.
How does the Austin-Round Rock-San Marcos, TX metro area compare with the U.S. for grocery and convenience stores?
The Austin-Round Rock-San Marcos metro area has 14.9 grocery and convenience stores per 10,000 households, 20% below the U.S. rate of 18.7. Spending per store is $4.5M, 33% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Austin-Round Rock-San Marcos metro area would have about 1,958, against 1,476 on map listings. There is one business with payroll in the industry for every 1,822 households, against one for every 1,293 across the U.S. The official count rose 29.6% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Austin-Round Rock-San Marcos, TX metro area growing?
Population estimates put the Austin-Round Rock-San Marcos metro area at 2,620,945 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 989,434 households. Median household income in the Austin-Round Rock-San Marcos metro area is $100,431, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Austin-Round Rock-San Marcos metro area scores 86 for grocery and convenience stores (high), #7 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Austin-Round Rock-San Marcos metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Austin-Round Rock-San Marcos metro area
Screening a site or an acquisition in the Austin-Round Rock-San Marcos metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.