Metro area profile · Texas
El Paso, TX metro area market data
Population, household spending and competition for 56 business types in the El Paso metro area, each scored against other metro areas.
- Population, 2025
- 881,291
- +1.3% since 2020
- Households
- 300,479
- Median household income
- $59,751
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $180,200
- Jobs located here
- 348,186
- Highest market score
- 77
- Landscaping and lawn care, #19 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the El Paso metro area by name and distance, and the households and spending within reach. Or open the report at the center of the El Paso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 881,291 people live in the El Paso metro area, in 300,479 households. Population estimates put the population change in the El Paso metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The median household income in the El Paso metro area is $59,751 a year, 26% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the El Paso metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in the El Paso metro area are for landscaping and lawn care companies (77); lawn care, cleaning and pest control companies (76); and veterinarians (70). The El Paso metro area ranks #19 of 385 scored metro areas for landscaping and lawn care companies.
The El Paso metro area takes in 2 counties: El Paso County and Hudspeth County. For its number of households, the El Paso metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.1 times the U.S. rate) and the fewest for landscaping and lawn care companies (58% below the U.S. rate).
All 56 business types in the El Paso metro area
Highest Groundwork market score first. Each score compares the El Paso metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 77 | #19 of 385 | 59 | 2.0 | $6.8M | 231 | 88 |
| Lawn, cleaning and pest control | 76 | #21 of 387 | 150 | 5.0 | $2.7M | 158 | 234 |
| Veterinarians | 70 | #56 of 384 | 59 | 2.0 | $4M | 147 | 36 |
| House cleaning | 67 | #61 of 375 | 47 | 1.6 | $8.5M | 133 | 113 |
| Chiropractors | 65 | #78 of 386 | 72 | 2.4 | $4.2M | 174 | 38 |
| Gas stations | 65 | #99 of 387 | 275 | 9.2 | $3.2M | 135 | 255 |
| Pet businesses | 61 | #103 of 387 | 247 | 8.2 | $953K | 108 | 112 |
| Funeral homes | 61 | #115 of 377 | 32 | 1.1 | $1.2M | 179 | 28 |
| Electricians | 60 | #104 of 383 | 44 | 1.5 | $17.5M | 146 | 160 |
| Convenience stores | 59 | #140 of 387 | 188 | 6.3 | $8.9M | 114 | 17 |
| Grocery and convenience stores | 57 | #149 of 387 | 443 | 14.7 | $3.8M | 112 | 115 |
| HVAC and plumbing | 48 | #207 of 387 | 161 | 5.4 | $4.8M | 101 | 219 |
| Pest control | 47 | #190 of 345 | 44 | 1.5 | $9.1M | 89 | 33 |
| Home repair trades | 47 | #215 of 387 | 333 | 11.1 | $2.3M | 95 | 445 |
| Real estate agents and brokers | 46 | #218 of 387 | 660 | 22.0 | Index only | 115 | 204 |
| Grocery stores | 46 | #226 of 387 | 169 | 5.6 | $10M | 107 | 98 |
| Dentists and orthodontists | 45 | #224 of 387 | 296 | 9.9 | $1M | 103 | 203 |
| Real estate | 42 | #254 of 387 | 843 | 28.1 | Index only | 114 | 537 |
| Pet grooming and boarding | 42 | #264 of 386 | 115 | 3.8 | $2M | 80 | 52 |
| Pet stores | 41 | #260 of 382 | 54 | 1.8 | $4.4M | 96 | 24 |
| Insurance agencies | 39 | #256 of 387 | 708 | 23.6 | $1.1M | 85 | 351 |
| Nail salons | 39 | #306 of 387 | 188 | 6.3 | $1.3M | 76 | 21 |
| Physical therapy | 37 | #291 of 386 | 133 | 4.4 | $2.3M | 94 | 111 |
| Mortgage brokers and lenders | 36 | #303 of 373 | 108 | 3.6 | Index only | 99 | 51 |
| Child care and preschools | 35 | #291 of 387 | 148 | 4.9 | $755K | 75 | 154 |
| Optometrists and eye care | 34 | #318 of 386 | 129 | 4.3 | $2.3M | 74 | 34 |
| Doctors, dentists and clinics | 34 | #322 of 387 | 2,033 | 67.7 | $148K | 97 | 1,059 |
| Urgent care and walk-in clinics | 33 | #163 of 197 | 12 | 0.4 | $25M | 102 | 34 |
| Property management | 33 | #322 of 374 | 71 | 2.4 | Index only | 105 | 226 |
| Hair salons | 33 | #351 of 387 | 667 | 22.2 | $359K | 83 | 135 |
| Dry cleaners | 32 | #222 of 272 | 25 | 0.8 | $20.3M | 130 | 48 |
| Spas and skin care | 32 | #354 of 387 | 323 | 10.7 | $742K | 85 | 54 |
| Salons, barbers and spas | 32 | #355 of 387 | 1,437 | 47.8 | $167K | 78 | 233 |
| Yoga, Pilates and fitness studios | 31 | #314 of 347 | 43 | 1.4 | $4.1M | 101 | 108 |
| Auto repair shops | 29 | #340 of 387 | 872 | 29.0 | $311K | 70 | 305 |
| Roofing and gutters | 28 | #344 of 381 | 128 | 4.3 | $6M | 71 | 66 |
| Martial arts and dance studios | 28 | #366 of 387 | 141 | 4.7 | $1.3M | 62 | 54 |
| Tire shops | 27 | #329 of 386 | 180 | 6.0 | $1.5M | 60 | 56 |
| Pizza | 27 | #351 of 387 | 211 | 7.0 | $4.7M | 93 | 703 |
| Coffee shops and cafes | 26 | #361 of 387 | 315 | 10.5 | $3.2M | 86 | 190 |
| Auto repair and car care | 24 | #353 of 387 | 1,408 | 46.9 | $192K | 72 | 486 |
| Laundromats | 21 | #341 of 364 | 51 | 1.7 | $10M | 80 | 29 |
| Collision repair and body shops | 21 | #356 of 381 | 160 | 5.3 | $1.7M | 55 | 91 |
| Car washes and detailing | 21 | #373 of 387 | 172 | 5.7 | $1.6M | 63 | 65 |
| Bakeries and dessert shops | 21 | #375 of 387 | 324 | 10.8 | $3.1M | 74 | 212 |
| Gyms, studios and classes | 20 | #383 of 387 | 463 | 15.4 | $382K | 58 | 162 |
| Barbershops | 19 | #377 of 387 | 234 | 7.8 | $1M | 54 | 20 |
| Primary care and pediatrics | 17 | #367 of 387 | 251 | 8.4 | $1.2M | 67 | 639 |
| Clothing and shoe stores | 17 | #368 of 387 | 573 | 19.1 | $886K | 70 | 332 |
| Fast food and sandwich shops | 17 | #369 of 387 | 461 | 15.3 | $2.2M | 71 | 703 |
| Clothing, shoes and laundry | 16 | #370 of 387 | 773 | 25.7 | $657K | 75 | 409 |
| Oil change and quick lube | 15 | #283 of 290 | 65 | 2.2 | $4.2M | 30 | 45 |
| Gyms | 15 | #385 of 387 | 279 | 9.3 | $634K | 49 | 108 |
| Restaurants and cafes | 14 | #384 of 387 | 3,813 | 126.9 | $262K | 71 | 1,575 |
| Sit-down restaurants | 14 | #384 of 387 | 2,252 | 74.9 | $443K | 67 | 663 |
| Home inspectors | Not scored | Not scored | 4 | 0.1 | Index only | 395 | 7 |
Household spending in the El Paso metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $271M | $902 | 94 |
| Gasoline and other fuels | $886.3M | $2,950 | 114 |
| Food away from home | $998.7M | $3,324 | 82 |
| Groceries | $1.7B | $5,597 | 89 |
| Personal care products and services | $239.7M | $798 | 79 |
| Child care and other personal services | $111.8M | $372 | 64 |
| Memberships, classes and admissions | $176.8M | $588 | 60 |
| Medical and dental services | $300.6M | $1,000 | 78 |
| Pets | $235.3M | $783 | 86 |
| Clothing, shoes and related services | $507.5M | $1,689 | 82 |
| Vehicle insurance | $757.6M | $2,521 | 129 |
| Home repairs, maintenance and insurance | $770.8M | $2,565 | 85 |
| Lawn care, cleaning and other household services | $399M | $1,328 | 94 |
| Rent and homeowner costs | $4.2B | $13,822 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the El Paso metro area
- Population, 2025 estimate
- 881,291+1.3% since 2020
- Households
- 300,479
- Median age
- 35.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 5,584 sq. mi.
- People per square mile
- 157
- Median household income
- $59,751+27.7% vs. 2015–2019, before inflation
- Average household income
- $79,791
- Median home value
- $180,200
- Jobs located here
- 348,186
- Daytime population
- 868,355Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the El Paso metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the El Paso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the El Paso metro area 2
- El Paso County, TX870,779 people
- Hudspeth County, TX3,403 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the El Paso, TX metro area growing?
Population estimates put the El Paso metro area at 881,291 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 300,479 households. Against the 2015–2019 survey, median household income rose 27.7%, before inflation.
How much do households in the El Paso, TX metro area spend?
Households in the El Paso metro area spend about $4.2B a year on rent and homeowner costs, $1.7B on groceries and $998.7M on food away from home. Relative to the U.S., household spending in the El Paso metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in the El Paso, TX metro area?
Of the business types scored in the El Paso metro area, landscaping and lawn care companies (77); lawn care, cleaning and pest control companies (76); and veterinarians (70) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #19 of 385 scored metro areas.
How does the El Paso, TX metro area compare with the U.S.?
Median household income in the El Paso metro area is $59,751, 26% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.1 times the U.S. rate) and lowest for landscaping and lawn care companies (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the El Paso metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the El Paso metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the El Paso metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the El Paso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.