Groceries and convenience · Metro area · Texas
Grocery stores in the Austin-Round Rock-San Marcos, TX metro area
The grocery stores in the Austin-Round Rock-San Marcos, TX metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #5 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 525
- 205 chain locations (39%)
- Official establishments
- 266
- +17.7% since 2019
- Household spending a year
- $6.6B
- On groceries · $6,704 a household
- Spending per listing
- $12.6M
- 36% above the U.S.
- Listings per 10k households
- 5.3
- 22% below the U.S.
- Population, 2025
- 2,620,945
- +14.0% since 2020
See the grocery stores around any address in the Austin-Round Rock-San Marcos metro area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery stores in the Austin-Round Rock-San Marcos metro area is 90 (very high), #5 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas. That puts it in the top 10% of metro areas for grocery stores.
Map listings as of September 2026 show 525 grocery stores in the Austin-Round Rock-San Marcos metro area. Chain locations make up 39% of them, against 37% across the U.S. Per 10,000 households, that is 5.3, 22% below the U.S. rate of 6.8.
Households in the Austin-Round Rock-San Marcos metro area spend about $6.6B a year on groceries, or $6,704 per household, 6% above the U.S. average. That works out to $12.6M per store, 36% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in the Austin-Round Rock-San Marcos metro area was 266 in 2023, up 17.7% from 2019. That is one for every 3,720 households, against one for every 2,053 across the U.S. Since fiscal 2022, 15 SBA-backed loans worth $36.1M have gone to businesses classed as supermarkets and grocery stores in the Austin-Round Rock-San Marcos metro area. Population estimates show the Austin-Round Rock-San Marcos metro area grew 14.0% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Austin-Round Rock-San Marcos metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Austin-Round Rock-San Marcos metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.2 | 6.8 |
| Spending per listing | $12.6M | $10.1M | $9.3M |
| Households per official establishment | 3,720 | 2,940 | 2,053 |
| Official establishment growth, 2019–2023 | +17.7% | +6.7% | 0.0% |
| Population growth, 2020–2025 | +14.0% | +8.5% | +3.1% |
| Spending per household on groceries | $6,704 | $6,186 | $6,319 |
| Median household income | $100,431 | $78,476 | $80,734 |
| Groundwork market score | 90 | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 266+17.7% over the period
- Employees, 2023
- 26,735
- Annual payroll, 2023
- $886.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 525205 chain locations
- Listings at the U.S. rate for this spending
- 714The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $36.1M
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Austin-Round Rock-San Marcos metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Austin-Round Rock-San Marcos metro area
- Population, 2025 estimate
- 2,620,945+14.0% since 2020
- Households
- 989,434
- Median age
- 37.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 4,220 sq. mi.
- People per square mile
- 575
- Median household income
- $100,431+30.7% vs. 2015–2019, before inflation
- Average household income
- $137,444
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Daytime population
- 2,543,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Austin-Round Rock-San Marcos metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for grocery stores, numbered among those based in Texas, with the Austin-Round Rock-San Marcos metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, TX | 93 | 31 | 4.5 | $14.6M | +9.8% | #1 of 387 |
| 2Austin-Round Rock-San Marcos, TX | 90 | 525 | 5.3 | $12.6M | +14.0% | #5 of 387 |
| 3Sherman-Denison, TX | 86 | 22 | 4.0 | $15M | +12.8% | #13 of 387 |
| 4San Antonio-New Braunfels, TX | 85 | 465 | 4.8 | $12.7M | +9.5% | #15 of 387 |
| 5Killeen-Temple, TX | 82 | 64 | 3.6 | $16.2M | +7.2% | #17 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 77 | 1,637 | 5.7 | $11.4M | +10.6% | #28 of 387 |
| 7Odessa, TX | 75 | 29 | 4.5 | $13.2M | +5.0% | #36 of 387 |
| 8Victoria, TX | 73 | 14 | 3.7 | $15.7M | +1.6% | #43 of 387 |
| 9Lubbock, TX | 70 | 68 | 4.8 | $11.9M | +4.6% | #57 of 387 |
| 10College Station-Bryan, TX | 66 | 55 | 5.2 | $11M | +6.9% | #83 of 387 |
Other business types in the Austin-Round Rock-San Marcos metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores86
- Grocery stores90
- Convenience stores74
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Austin-Round Rock-San Marcos, TX metro area?
There are 525 grocery stores on map listings in the Austin-Round Rock-San Marcos metro area as of September 2026. 205 of them (39%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 266 businesses with payroll classed as supermarkets and grocery stores in 2023, up 17.7% from 2019.
How much do households in the Austin-Round Rock-San Marcos, TX metro area spend on groceries?
About $6.6B a year, or $6,704 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 525 grocery stores on map listings, it comes to $12.6M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 989,434 households in the Austin-Round Rock-San Marcos metro area and national spending patterns by income.
How does the Austin-Round Rock-San Marcos, TX metro area compare with the U.S. for grocery stores?
The Austin-Round Rock-San Marcos metro area has 5.3 grocery stores per 10,000 households, 22% below the U.S. rate of 6.8. Spending per store is $12.6M, 36% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Austin-Round Rock-San Marcos metro area would have about 714, against 525 on map listings. There is one business with payroll in the industry for every 3,720 households, against one for every 2,053 across the U.S. The official count rose 17.7% from 2019 to 2023, against 0.0% for the U.S.
How fast is the Austin-Round Rock-San Marcos, TX metro area growing?
Population estimates put the Austin-Round Rock-San Marcos metro area at 2,620,945 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 989,434 households. Median household income in the Austin-Round Rock-San Marcos metro area is $100,431, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Austin-Round Rock-San Marcos metro area scores 90 for grocery stores (very high), #5 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Austin-Round Rock-San Marcos metro area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Austin-Round Rock-San Marcos metro area
Screening a site or an acquisition in the Austin-Round Rock-San Marcos metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.