County profile · Texas
Travis County, TX market data
How Travis County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,389,670
- +7.2% since 2020
- Households
- 583,747
- Median household income
- $99,611
- +31.3% vs. 2015–2019, before inflation
- Median home value
- $523,000
- Jobs located here
- 947,590
- Highest market score
- 87
- HVAC and plumbing, #18 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Travis County by name and distance, and the households and spending within reach. Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Travis County has an estimated 1,389,670 people and 583,747 households. Between 2020 and 2025, the population of Travis County grew 7.2%, faster than the U.S. (+3.1%). Median household income in Travis County is $99,611, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.3%, before inflation.
Relative to the U.S., household spending in Travis County runs highest on lawn care, cleaning and other household services (an index of 124, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (91).
Of the business types scored in Travis County, HVAC and plumbing companies (87), landscaping and lawn care companies (86) and grocery stores (84) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #18 of 1,707 scored counties.
Travis County is part of the Austin-Round Rock-San Marcos metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (96% above the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
All 56 business types in Travis County
Highest Groundwork market score first. Each score compares Travis County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 87 | #18 of 1,707 | 297 | 5.1 | $6.8M | 142 | 369 |
| Landscaping and lawn care | 86 | #31 of 1,493 | 267 | 4.6 | $3.8M | 131 | 362 |
| Grocery stores | 84 | #125 of 2,070 | 337 | 5.8 | $11.6M | 125 | 172 |
| Grocery and convenience stores | 83 | #126 of 2,402 | 860 | 14.7 | $4.6M | 134 | 346 |
| Electricians | 82 | #39 of 1,160 | 129 | 2.2 | $15.6M | 130 | 314 |
| Laundromats | 82 | #49 of 785 | 57 | 1.0 | $23.3M | 186 | 37 |
| Pest control | 81 | #19 of 699 | 72 | 1.2 | $14.2M | 139 | 65 |
| Lawn, cleaning and pest control | 80 | #69 of 1,771 | 478 | 8.2 | $2.1M | 127 | 720 |
| Convenience stores | 80 | #167 of 2,261 | 381 | 6.5 | $10.3M | 131 | 174 |
| Home repair trades | 79 | #59 of 2,057 | 688 | 11.8 | $2.9M | 120 | 824 |
| Pizza | 79 | #101 of 2,090 | 391 | 6.7 | $6.8M | 134 | 1,103 |
| Child care and preschools | 79 | #104 of 1,611 | 332 | 5.7 | $1.1M | 114 | 277 |
| Pet stores | 78 | #68 of 974 | 104 | 1.8 | $6.2M | 137 | 55 |
| Veterinarians | 77 | #134 of 1,485 | 200 | 3.4 | $3.2M | 119 | 176 |
| Fast food and sandwich shops | 77 | #190 of 2,222 | 638 | 10.9 | $4.2M | 137 | 1,103 |
| House cleaning | 76 | #65 of 847 | 139 | 2.4 | $7.4M | 115 | 293 |
| Pet grooming and boarding | 76 | #102 of 1,461 | 176 | 3.0 | $3.7M | 144 | 153 |
| Pet businesses | 75 | #156 of 2,200 | 557 | 9.5 | $1.2M | 132 | 384 |
| Funeral homes | 73 | #179 of 1,472 | 47 | 0.8 | $1.1M | 155 | 24 |
| Gas stations | 70 | #405 of 2,358 | 584 | 10.0 | $2.6M | 111 | 413 |
| Urgent care and walk-in clinics | 69 | #47 of 325 | 17 | 0.3 | $45.2M | 184 | 60 |
| Tire shops | 69 | #312 of 1,530 | 188 | 3.2 | $2.7M | 108 | 51 |
| Home inspectors | 65 | #90 of 415 | 45 | 0.8 | Index only | 86 | 33 |
| Barbershops | 65 | #340 of 1,356 | 275 | 4.7 | $2.3M | 120 | 47 |
| Auto repair and car care | 65 | #543 of 2,401 | 1,729 | 29.6 | $293K | 109 | 612 |
| Roofing and gutters | 64 | #287 of 1,177 | 262 | 4.5 | $7.7M | 91 | 141 |
| Car washes and detailing | 64 | #369 of 1,451 | 189 | 3.2 | $2.7M | 107 | 78 |
| Bakeries and dessert shops | 64 | #424 of 1,889 | 534 | 9.1 | $5M | 121 | 471 |
| Clothing and shoe stores | 64 | #551 of 2,087 | 858 | 14.7 | $1.5M | 122 | 438 |
| Nail salons | 62 | #350 of 1,328 | 322 | 5.5 | $1.9M | 116 | 156 |
| Optometrists and eye care | 62 | #379 of 1,302 | 263 | 4.5 | $2.9M | 93 | 97 |
| Auto repair shops | 61 | #700 of 2,378 | 1,098 | 18.8 | $462K | 104 | 424 |
| Collision repair and body shops | 59 | #462 of 1,327 | 172 | 2.9 | $2.9M | 96 | 116 |
| Clothing, shoes and laundry | 59 | #760 of 2,210 | 1,298 | 22.2 | $1M | 116 | 564 |
| Physical therapy | 58 | #514 of 1,422 | 352 | 6.0 | $2.2M | 91 | 224 |
| Chiropractors | 58 | #528 of 1,490 | 371 | 6.4 | $2.1M | 86 | 171 |
| Martial arts and dance studios | 57 | #471 of 1,334 | 310 | 5.3 | $1.9M | 96 | 246 |
| Coffee shops and cafes | 57 | #745 of 2,063 | 733 | 12.6 | $3.6M | 98 | 438 |
| Hair salons | 56 | #887 of 2,339 | 1,397 | 23.9 | $446K | 104 | 488 |
| Restaurants and cafes | 56 | #936 of 2,405 | 7,539 | 129.1 | $354K | 95 | 2,681 |
| Sit-down restaurants | 54 | #1,014 of 2,405 | 4,415 | 75.6 | $604K | 91 | 1,114 |
| Oil change and quick lube | 53 | #230 of 479 | 46 | 0.8 | $11M | 80 | 40 |
| Insurance agencies | 53 | #1,028 of 2,272 | 1,056 | 18.1 | $1.2M | 99 | 551 |
| Gyms | 52 | #852 of 1,792 | 567 | 9.7 | $1.1M | 82 | 292 |
| Dry cleaners | 50 | #264 of 507 | 98 | 1.7 | $13.5M | 86 | 89 |
| Primary care and pediatrics | 49 | #880 of 1,656 | 480 | 8.2 | $1.6M | 90 | 1,278 |
| Salons, barbers and spas | 48 | #1,294 of 2,385 | 2,912 | 49.9 | $214K | 101 | 930 |
| Gyms, studios and classes | 46 | #1,275 of 2,088 | 1,152 | 19.7 | $524K | 79 | 538 |
| Spas and skin care | 43 | #1,153 of 1,769 | 826 | 14.1 | $754K | 86 | 226 |
| Dentists and orthodontists | 43 | #1,205 of 1,886 | 837 | 14.3 | $917K | 93 | 622 |
| Property management | 42 | #594 of 910 | 261 | 4.5 | Index only | 70 | 624 |
| Mortgage brokers and lenders | 41 | #608 of 887 | 391 | 6.7 | Index only | 67 | 161 |
| Doctors, dentists and clinics | 39 | #1,734 of 2,394 | 6,189 | 106.0 | $124K | 81 | 2,452 |
| Yoga, Pilates and fitness studios | 38 | #596 of 777 | 275 | 4.7 | $2.2M | 54 | 292 |
| Real estate agents and brokers | 38 | #1,718 of 2,176 | 2,830 | 48.5 | Index only | 66 | 1,248 |
| Real estate | 38 | #1,753 of 2,229 | 3,527 | 60.4 | Index only | 67 | 2,330 |
Household spending in Travis County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $507.2M | $869 | 91 |
| Gasoline and other fuels | $1.5B | $2,649 | 102 |
| Food away from home | $2.7B | $4,570 | 112 |
| Groceries | $3.9B | $6,712 | 106 |
| Personal care products and services | $622.5M | $1,066 | 106 |
| Child care and other personal services | $379.6M | $650 | 112 |
| Memberships, classes and admissions | $603.3M | $1,034 | 105 |
| Medical and dental services | $767.8M | $1,315 | 102 |
| Pets | $647M | $1,108 | 122 |
| Clothing, shoes and related services | $1.3B | $2,271 | 111 |
| Vehicle insurance | $1.3B | $2,239 | 114 |
| Home repairs, maintenance and insurance | $2B | $3,444 | 114 |
| Lawn care, cleaning and other household services | $1B | $1,752 | 124 |
| Rent and homeowner costs | $10.2B | $17,437 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Travis County
- Population, 2025 estimate
- 1,389,670+7.2% since 2020
- Households
- 583,747
- Median age
- 37.2
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.7
- Land area
- 994 sq. mi.
- People per square mile
- 1,338
- Median household income
- $99,611+31.3% vs. 2015–2019, before inflation
- Average household income
- $143,003
- Median home value
- $523,000
- Jobs located here
- 947,590
- Daytime population
- 1,630,736Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Travis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Travis County, TX growing?
Population estimates put Travis County at 1,389,670 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 583,747 households. Median household income rose 31.3% from the 2015–2019 survey, before inflation.
How much do households in Travis County, TX spend?
Households in Travis County spend about $10.2B a year on rent and homeowner costs, $3.9B on groceries and $2.7B on food away from home. Set against the U.S., households in Travis County spend the most on lawn care, cleaning and other household services (an index of 124, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (91).
Which business types have the highest market scores in Travis County, TX?
The highest Groundwork market scores in Travis County are for HVAC and plumbing companies (87), landscaping and lawn care companies (86) and grocery stores (84). Travis County ranks #18 of 1,707 scored counties for HVAC and plumbing companies.
How does Travis County, TX compare with the U.S.?
The median household income in Travis County is $99,611 a year, 23% above the U.S. median of $80,734. The population rose 7.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $523,000, against $332,700 for the U.S. For its number of households, Travis County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (96% above the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Travis County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Travis County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Travis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.