Metro area profile · Texas
Killeen-Temple, TX metro area market data
Population, household spending and competition for 56 business types in the Killeen-Temple metro area, each scored against other metro areas.
- Population, 2025
- 511,497
- +7.2% since 2020
- Households
- 177,681
- Median household income
- $69,923
- +27.6% vs. 2015–2019, before inflation
- Median home value
- $234,500
- Jobs located here
- 138,696
- Highest market score
- 88
- Insurance agencies, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Killeen-Temple metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 511,497 people live in the Killeen-Temple metro area, in 177,681 households. Population estimates put the population change in the Killeen-Temple metro area from 2020 to 2025 at +7.2%, faster than the U.S. (+3.1%). The median household income in the Killeen-Temple metro area is $69,923 a year, 13% below the U.S. median of $80,734. That rose 27.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Killeen-Temple metro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in the Killeen-Temple metro area are for insurance agencies (88); lawn care, cleaning and pest control companies (86); and landscaping and lawn care companies (85). The Killeen-Temple metro area ranks #11 of 387 scored metro areas for insurance agencies.
The Killeen-Temple metro area takes in 3 counties: Bell County, Coryell County and Lampasas County. For its number of households, the Killeen-Temple metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (71% above the U.S. rate) and the fewest for chiropractors (54% below the U.S. rate).
All 56 business types in the Killeen-Temple metro area
Highest Groundwork market score first. Each score compares the Killeen-Temple metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #11 of 387 | 212 | 11.9 | $2.1M | 165 | 113 |
| Lawn, cleaning and pest control | 86 | #7 of 387 | 112 | 6.3 | $2.2M | 132 | 169 |
| Landscaping and lawn care | 85 | #9 of 385 | 61 | 3.4 | $4.1M | 139 | 79 |
| House cleaning | 82 | #8 of 375 | 28 | 1.6 | $8.9M | 139 | 64 |
| Grocery stores | 82 | #17 of 387 | 64 | 3.6 | $16.2M | 174 | 29 |
| Veterinarians | 76 | #29 of 384 | 44 | 2.5 | $3.4M | 124 | 36 |
| Doctors, dentists and clinics | 76 | #30 of 387 | 908 | 51.1 | $207K | 136 | 333 |
| Chiropractors | 75 | #22 of 386 | 44 | 2.5 | $4.3M | 178 | 31 |
| Electricians | 72 | #36 of 383 | 36 | 2.0 | $13.4M | 112 | 77 |
| Physical therapy | 70 | #60 of 386 | 57 | 3.2 | $3.3M | 137 | 42 |
| Primary care and pediatrics | 70 | #61 of 387 | 79 | 4.4 | $2.4M | 133 | 113 |
| Pet stores | 69 | #64 of 382 | 33 | 1.9 | $4.5M | 99 | 7 |
| Roofing and gutters | 67 | #62 of 381 | 54 | 3.0 | $9M | 106 | 26 |
| Home repair trades | 65 | #76 of 387 | 208 | 11.7 | $2.3M | 96 | 237 |
| Optometrists and eye care | 65 | #80 of 386 | 51 | 2.9 | $3.7M | 117 | 23 |
| Yoga, Pilates and fitness studios | 64 | #57 of 347 | 21 | 1.2 | $5.5M | 134 | 42 |
| Urgent care and walk-in clinics | 63 | #46 of 197 | 6 | 0.3 | $31.3M | 127 | 11 |
| Pest control | 62 | #91 of 345 | 23 | 1.3 | $10.8M | 106 | 26 |
| Gas stations | 62 | #116 of 387 | 222 | 12.5 | $2.3M | 97 | 141 |
| Pet businesses | 60 | #117 of 387 | 191 | 10.7 | $778K | 89 | 82 |
| Mortgage brokers and lenders | 58 | #118 of 373 | 64 | 3.6 | Index only | 103 | 18 |
| Clothing and shoe stores | 58 | #152 of 387 | 232 | 13.1 | $1.4M | 107 | 117 |
| Pizza | 56 | #140 of 387 | 116 | 6.5 | $5.4M | 107 | 360 |
| Funeral homes | 55 | #148 of 377 | 32 | 1.8 | $629K | 93 | 12 |
| Sit-down restaurants | 55 | #149 of 387 | 958 | 53.9 | $657K | 99 | 260 |
| HVAC and plumbing | 55 | #159 of 387 | 118 | 6.6 | $4.1M | 86 | 134 |
| Dentists and orthodontists | 54 | #163 of 387 | 194 | 10.9 | $968K | 98 | 113 |
| Coffee shops and cafes | 53 | #171 of 387 | 156 | 8.8 | $4M | 109 | 105 |
| Grocery and convenience stores | 53 | #182 of 387 | 337 | 19.0 | $3.1M | 91 | 98 |
| Restaurants and cafes | 52 | #182 of 387 | 1,763 | 99.2 | $357K | 96 | 733 |
| Clothing, shoes and laundry | 52 | #191 of 387 | 343 | 19.3 | $917K | 104 | 151 |
| Real estate agents and brokers | 49 | #193 of 387 | 511 | 28.8 | Index only | 92 | 134 |
| Real estate | 48 | #207 of 387 | 656 | 36.9 | Index only | 90 | 270 |
| Martial arts and dance studios | 47 | #234 of 387 | 74 | 4.2 | $1.5M | 77 | 29 |
| Bakeries and dessert shops | 46 | #238 of 387 | 157 | 8.8 | $4M | 97 | 112 |
| Barbershops | 46 | #242 of 387 | 148 | 8.3 | $1M | 54 | 4 |
| Pet grooming and boarding | 45 | #242 of 386 | 77 | 4.3 | $1.9M | 76 | 39 |
| Gyms, studios and classes | 45 | #253 of 387 | 235 | 13.2 | $488K | 74 | 71 |
| Car washes and detailing | 44 | #249 of 387 | 82 | 4.6 | $1.9M | 77 | 27 |
| Hair salons | 44 | #250 of 387 | 428 | 24.1 | $352K | 82 | 81 |
| Laundromats | 42 | #229 of 364 | 31 | 1.7 | $10.1M | 81 | 11 |
| Spas and skin care | 42 | #263 of 387 | 173 | 9.7 | $871K | 99 | 44 |
| Auto repair shops | 41 | #270 of 387 | 436 | 24.5 | $363K | 82 | 182 |
| Gyms | 41 | #275 of 387 | 140 | 7.9 | $819K | 63 | 42 |
| Auto repair and car care | 40 | #275 of 387 | 714 | 40.2 | $222K | 83 | 268 |
| Salons, barbers and spas | 40 | #298 of 387 | 888 | 50.0 | $170K | 80 | 168 |
| Fast food and sandwich shops | 39 | #268 of 387 | 284 | 16.0 | $2.2M | 73 | 360 |
| Tire shops | 38 | #276 of 386 | 94 | 5.3 | $1.7M | 67 | 32 |
| Collision repair and body shops | 38 | #277 of 381 | 64 | 3.6 | $2.5M | 80 | 48 |
| Property management | 37 | #300 of 374 | 77 | 4.3 | Index only | 60 | 93 |
| Child care and preschools | 36 | #287 of 387 | 96 | 5.4 | $739K | 74 | 128 |
| Nail salons | 36 | #334 of 387 | 123 | 6.9 | $1.2M | 73 | 39 |
| Dry cleaners | 35 | #215 of 272 | 23 | 1.3 | $13.7M | 87 | 23 |
| Convenience stores | 32 | #312 of 387 | 224 | 12.6 | $4.6M | 59 | 69 |
| Oil change and quick lube | 28 | #247 of 290 | 22 | 1.2 | $7.2M | 52 | 26 |
| Home inspectors | Not scored | Not scored | 4 | 0.2 | Index only | 245 | 7 |
Household spending in the Killeen-Temple metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $158.3M | $891 | 93 |
| Gasoline and other fuels | $513.6M | $2,890 | 111 |
| Food away from home | $629.1M | $3,541 | 87 |
| Groceries | $1B | $5,831 | 92 |
| Personal care products and services | $150.6M | $848 | 84 |
| Child care and other personal services | $71M | $399 | 69 |
| Memberships, classes and admissions | $114.7M | $645 | 66 |
| Medical and dental services | $187.7M | $1,056 | 82 |
| Pets | $148.6M | $836 | 92 |
| Clothing, shoes and related services | $314.6M | $1,771 | 86 |
| Vehicle insurance | $440M | $2,476 | 127 |
| Home repairs, maintenance and insurance | $483.5M | $2,721 | 90 |
| Lawn care, cleaning and other household services | $248.5M | $1,398 | 99 |
| Rent and homeowner costs | $2.6B | $14,467 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Killeen-Temple metro area
- Population, 2025 estimate
- 511,497+7.2% since 2020
- Households
- 177,681
- Median age
- 34.6
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 2,819 sq. mi.
- People per square mile
- 175
- Median household income
- $69,923+27.6% vs. 2015–2019, before inflation
- Average household income
- $89,546
- Median home value
- $234,500
- Jobs located here
- 138,696
- Daytime population
- 455,396Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Killeen-Temple metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Killeen-Temple metro area 3
- Bell County, TX386,897 people
- Coryell County, TX84,748 people
- Lampasas County, TX22,715 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the Killeen-Temple, TX metro area growing?
Population estimates put the Killeen-Temple metro area at 511,497 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 177,681 households. Against the 2015–2019 survey, median household income rose 27.6%, before inflation.
How much do households in the Killeen-Temple, TX metro area spend?
Households in the Killeen-Temple metro area spend about $2.6B a year on rent and homeowner costs, $1B on groceries and $629.1M on food away from home. Relative to the U.S., household spending in the Killeen-Temple metro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in the Killeen-Temple, TX metro area?
Of the business types scored in the Killeen-Temple metro area, insurance agencies (88); lawn care, cleaning and pest control companies (86); and landscaping and lawn care companies (85) have the highest Groundwork market scores. For insurance agencies, that ranks #11 of 387 scored metro areas.
How does the Killeen-Temple, TX metro area compare with the U.S.?
Median household income in the Killeen-Temple metro area is $69,923, 13% below the U.S. median of $80,734. The population rose 7.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $234,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (71% above the U.S. rate) and lowest for chiropractors (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Killeen-Temple metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Killeen-Temple metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Killeen-Temple metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.