Metro area profile · Texas
San Antonio-New Braunfels, TX metro area market data
Population, household spending and competition for 56 business types in the San Antonio-New Braunfels metro area, each scored against other metro areas.
- Population, 2025
- 2,813,140
- +9.5% since 2020
- Households
- 967,488
- Median household income
- $76,213
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $278,800
- Jobs located here
- 1,138,312
- Highest market score
- 90
- Landscaping and lawn care, #4 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the San Antonio-New Braunfels metro area by name and distance, and the households and spending within reach. Or open the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,813,140 people live in the San Antonio-New Braunfels metro area, in 967,488 households. Population estimates put the population change in the San Antonio-New Braunfels metro area from 2020 to 2025 at +9.5%, faster than the U.S. (+3.1%). The median household income in the San Antonio-New Braunfels metro area is $76,213 a year, 6% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the San Antonio-New Braunfels metro area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
The highest Groundwork market scores in the San Antonio-New Braunfels metro area are for landscaping and lawn care companies (90); lawn care, cleaning and pest control companies (89); and grocery stores (85). The San Antonio-New Braunfels metro area ranks #4 of 385 scored metro areas for landscaping and lawn care companies.
The San Antonio-New Braunfels metro area takes in 8 counties: Bexar County, Comal County, Guadalupe County, Medina County and 4 more. For its number of households, the San Antonio-New Braunfels metro area has the most map listings, relative to the U.S., for barbershops (42% above the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
All 56 business types in the San Antonio-New Braunfels metro area
Highest Groundwork market score first. Each score compares the San Antonio-New Braunfels metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 90 | #4 of 385 | 347 | 3.6 | $4.2M | 144 | 472 |
| Lawn, cleaning and pest control | 89 | #4 of 387 | 680 | 7.0 | $2.1M | 128 | 989 |
| Grocery stores | 85 | #15 of 387 | 465 | 4.8 | $12.7M | 137 | 209 |
| House cleaning | 84 | #3 of 375 | 173 | 1.8 | $8.4M | 132 | 386 |
| Chiropractors | 75 | #25 of 386 | 324 | 3.3 | $3.4M | 142 | 180 |
| Electricians | 74 | #24 of 383 | 210 | 2.2 | $13.5M | 113 | 526 |
| Pet grooming and boarding | 73 | #40 of 386 | 294 | 3.0 | $3M | 119 | 194 |
| Pet businesses | 73 | #41 of 387 | 922 | 9.5 | $968K | 110 | 518 |
| Child care and preschools | 73 | #42 of 387 | 451 | 4.7 | $1M | 103 | 422 |
| Funeral homes | 73 | #59 of 377 | 115 | 1.2 | $1.1M | 155 | 60 |
| Veterinarians | 68 | #71 of 384 | 331 | 3.4 | $2.7M | 99 | 244 |
| Gas stations | 68 | #81 of 387 | 1,076 | 11.1 | $2.6M | 108 | 784 |
| Pet stores | 67 | #75 of 382 | 179 | 1.9 | $5M | 110 | 80 |
| Pizza | 66 | #83 of 387 | 599 | 6.2 | $6.2M | 123 | 2,051 |
| Grocery and convenience stores | 66 | #91 of 387 | 1,762 | 18.2 | $3.4M | 99 | 501 |
| Physical therapy | 65 | #91 of 386 | 416 | 4.3 | $2.6M | 110 | 294 |
| Home repair trades | 64 | #85 of 387 | 1,289 | 13.3 | $2.2M | 91 | 1,487 |
| Pest control | 63 | #85 of 345 | 160 | 1.7 | $9.1M | 89 | 131 |
| HVAC and plumbing | 63 | #86 of 387 | 632 | 6.5 | $4.5M | 94 | 786 |
| Yoga, Pilates and fitness studios | 60 | #84 of 347 | 149 | 1.5 | $5M | 123 | 298 |
| Clothing and shoe stores | 60 | #135 of 387 | 1,459 | 15.1 | $1.3M | 101 | 684 |
| Insurance agencies | 58 | #142 of 387 | 1,888 | 19.5 | $1.3M | 100 | 1,017 |
| Property management | 57 | #118 of 374 | 247 | 2.6 | Index only | 108 | 525 |
| Home inspectors | 56 | #87 of 243 | 69 | 0.7 | Index only | 82 | 61 |
| Roofing and gutters | 56 | #143 of 381 | 447 | 4.6 | $6.4M | 75 | 175 |
| Tire shops | 56 | #170 of 386 | 419 | 4.3 | $2.1M | 83 | 124 |
| Coffee shops and cafes | 53 | #175 of 387 | 1,040 | 10.7 | $3.6M | 97 | 592 |
| Clothing, shoes and laundry | 53 | #187 of 387 | 2,185 | 22.6 | $854K | 97 | 900 |
| Mortgage brokers and lenders | 52 | #167 of 373 | 377 | 3.9 | Index only | 101 | 189 |
| Real estate | 51 | #176 of 387 | 3,545 | 36.6 | Index only | 97 | 2,068 |
| Fast food and sandwich shops | 51 | #191 of 387 | 1,444 | 14.9 | $2.6M | 85 | 2,051 |
| Auto repair and car care | 50 | #205 of 387 | 3,887 | 40.2 | $225K | 84 | 1,285 |
| Real estate agents and brokers | 49 | #192 of 387 | 2,852 | 29.5 | Index only | 96 | 1,072 |
| Nail salons | 49 | #200 of 387 | 671 | 6.9 | $1.3M | 79 | 147 |
| Martial arts and dance studios | 49 | #203 of 387 | 442 | 4.6 | $1.7M | 83 | 223 |
| Bakeries and dessert shops | 49 | #207 of 387 | 1,039 | 10.7 | $3.6M | 87 | 641 |
| Convenience stores | 48 | #218 of 387 | 993 | 10.3 | $5.9M | 75 | 292 |
| Auto repair shops | 48 | #224 of 387 | 2,420 | 25.0 | $362K | 81 | 858 |
| Hair salons | 47 | #220 of 387 | 2,387 | 24.7 | $371K | 86 | 545 |
| Gyms, studios and classes | 47 | #222 of 387 | 1,360 | 14.1 | $545K | 82 | 521 |
| Spas and skin care | 46 | #231 of 387 | 1,213 | 12.5 | $730K | 83 | 200 |
| Collision repair and body shops | 45 | #234 of 381 | 332 | 3.4 | $2.6M | 86 | 241 |
| Gyms | 45 | #248 of 387 | 769 | 7.9 | $964K | 74 | 298 |
| Salons, barbers and spas | 45 | #254 of 387 | 5,101 | 52.7 | $174K | 82 | 970 |
| Restaurants and cafes | 44 | #234 of 387 | 11,594 | 119.8 | $323K | 87 | 4,504 |
| Sit-down restaurants | 44 | #241 of 387 | 6,545 | 67.6 | $572K | 86 | 1,828 |
| Car washes and detailing | 44 | #247 of 387 | 439 | 4.5 | $2M | 79 | 162 |
| Urgent care and walk-in clinics | 43 | #126 of 197 | 56 | 0.6 | $19.6M | 80 | 112 |
| Laundromats | 43 | #221 of 364 | 174 | 1.8 | $10.7M | 86 | 93 |
| Doctors, dentists and clinics | 42 | #260 of 387 | 8,081 | 83.5 | $136K | 89 | 3,800 |
| Oil change and quick lube | 40 | #203 of 290 | 91 | 0.9 | $9.6M | 70 | 106 |
| Dry cleaners | 39 | #196 of 272 | 154 | 1.6 | $12.1M | 77 | 123 |
| Optometrists and eye care | 39 | #290 of 386 | 455 | 4.7 | $2.4M | 77 | 173 |
| Barbershops | 39 | #293 of 387 | 723 | 7.5 | $1.2M | 65 | 62 |
| Dentists and orthodontists | 35 | #316 of 387 | 1,352 | 14.0 | $814K | 83 | 972 |
| Primary care and pediatrics | 33 | #316 of 387 | 898 | 9.3 | $1.2M | 69 | 2,069 |
Household spending in the San Antonio-New Braunfels metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $875.6M | $905 | 94 |
| Gasoline and other fuels | $2.8B | $2,875 | 111 |
| Food away from home | $3.7B | $3,866 | 95 |
| Groceries | $5.9B | $6,103 | 97 |
| Personal care products and services | $885.7M | $915 | 91 |
| Child care and other personal services | $463.5M | $479 | 83 |
| Memberships, classes and admissions | $741.3M | $766 | 78 |
| Medical and dental services | $1.1B | $1,137 | 88 |
| Pets | $892.3M | $922 | 101 |
| Clothing, shoes and related services | $1.9B | $1,929 | 94 |
| Vehicle insurance | $2.4B | $2,450 | 125 |
| Home repairs, maintenance and insurance | $2.8B | $2,936 | 97 |
| Lawn care, cleaning and other household services | $1.5B | $1,508 | 107 |
| Rent and homeowner costs | $14.9B | $15,372 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the San Antonio-New Braunfels metro area
- Population, 2025 estimate
- 2,813,140+9.5% since 2020
- Households
- 967,488
- Median age
- 37.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 7,313 sq. mi.
- People per square mile
- 364
- Median household income
- $76,213+26.3% vs. 2015–2019, before inflation
- Average household income
- $102,761
- Median home value
- $278,800
- Jobs located here
- 1,138,312
- Daytime population
- 2,628,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Antonio-New Braunfels metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the San Antonio-New Braunfels metro area 8
- Bexar County, TX2,067,341 people
- Comal County, TX183,826 people
- Guadalupe County, TX183,642 people
- Medina County, TX53,547 people
- Wilson County, TX52,781 people
- Atascosa County, TX51,008 people
- Kendall County, TX48,567 people
- Bandera County, TX22,021 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
- Longview, TX metro area291,044 people
Questions
How fast is the San Antonio-New Braunfels, TX metro area growing?
Population estimates put the San Antonio-New Braunfels metro area at 2,813,140 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 967,488 households. Against the 2015–2019 survey, median household income rose 26.3%, before inflation.
How much do households in the San Antonio-New Braunfels, TX metro area spend?
Households in the San Antonio-New Braunfels metro area spend about $14.9B a year on rent and homeowner costs, $5.9B on groceries and $3.7B on food away from home. Relative to the U.S., household spending in the San Antonio-New Braunfels metro area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Which business types have the highest market scores in the San Antonio-New Braunfels, TX metro area?
Of the business types scored in the San Antonio-New Braunfels metro area, landscaping and lawn care companies (90); lawn care, cleaning and pest control companies (89); and grocery stores (85) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #4 of 385 scored metro areas.
How does the San Antonio-New Braunfels, TX metro area compare with the U.S.?
Median household income in the San Antonio-New Braunfels metro area is $76,213, 6% below the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $278,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (42% above the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the San Antonio-New Braunfels metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Antonio-New Braunfels metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the San Antonio-New Braunfels metro area?
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The button opens the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.