Real estate · County · Oklahoma
Real estate businesses in Custer County, OK
The real estate businesses in Custer County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,174 of 2,229 scored counties
#32 of 55 scored counties in Oklahoma
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $154.3M
- On rent and homeowner costs · $13,974 a household
- Housing spending per listing (U.S. = 100)
- 155
- 55% above the U.S.
- Listings per 10k households
- 20.8
- 46% below the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the real estate businesses around any address in Custer County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Custer County comes to about $154.3M a year: $13,974 per household, 16% below the U.S. average. Housing spending per office is 55% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 23 real estate businesses on map listings in Custer County as of September 2026. One of them (4%) is a chain location, against 6% across the U.S. That comes to 20.8 for every 10,000 households, 46% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Custer County was 11 in 2023. That is one for every 1,004 households, against one for every 414 across the U.S. Official counts list 110 one-person businesses without payroll.
Between 2020 and 2025, the population of Custer County declined 1.0%, against +3.1% for the U.S. Custer County scores 48 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,174 of 2,229 scored counties and #32 of 55 scored counties in Oklahoma.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.8 | 31.6 | 38.5 |
| Housing spending per listing (U.S. = 100) | 155 | 105 | 100 |
| Households per official establishment | 1,004 | 530 | 414 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +15.8% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on rent and homeowner costs | $13,974 | $14,392 | $16,661 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 48 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 11
- Employees, 2023
- 18
- Annual payroll, 2023
- $552K
- One-person businesses, 2023
- 110Businesses with no payroll
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for real estate businesses, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stephens County, OK | 75 | 20 | 11.4 | 283 | +3.4% | #105 of 2,229 |
| 2Wagoner County, OK | 73 | 39 | 12.4 | 284 | +14.6% | #141 of 2,229 |
| 3Lincoln County, OK | 73 | 19 | 14.5 | 222 | +5.3% | #147 of 2,229 |
| 4Logan County, OK | 72 | 22 | 12.3 | 298 | +11.5% | #159 of 2,229 |
| 5Grady County, OK | 70 | 34 | 16.4 | 210 | +7.7% | #214 of 2,229 |
| 6Creek County, OK | 69 | 38 | 13.5 | 241 | +4.4% | #233 of 2,229 |
| 7Kingfisher County, OK | 69 | 10 | 17.6 | 192 | +4.1% | #243 of 2,229 |
| 8Pawnee County, OK | 67 | 7 | 11.5 | 276 | +3.1% | #293 of 2,229 |
| 9Osage County, OK | 67 | 25 | 14.4 | 229 | +2.2% | #302 of 2,229 |
| 10Rogers County, OK | 65 | 56 | 15.3 | 234 | +7.1% | #373 of 2,229 |
| 32Custer County, OK | 48 | 23 | 20.8 | 155 | −1.0% | #1,174 of 2,229 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Custer County, OK?
As of September 2026, map listings count 23 real estate businesses in Custer County. One of them (4%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 11 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 110 one-person businesses without payroll.
How much do households in Custer County, OK spend on rent and homeowner costs?
About $154.3M a year, or $13,974 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 23 real estate businesses on map listings, housing spending per office is 55% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for real estate businesses?
Custer County has 20.8 real estate businesses per 10,000 households, 46% below the U.S. rate of 38.5. The index of housing spending per office is 155, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Custer County would have about 36, against 23 on map listings. There is one business with payroll in the industry for every 1,004 households, against one for every 414 across the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 48 for real estate businesses (lower middle), #1,174 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.