Real estate · County · Kansas
Real estate businesses in Reno County, KS
The real estate businesses in Reno County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #2,059 of 2,229 scored counties
#30 of 38 scored counties in Kansas
- Listings
- 54
- 5 chain locations (9%)
- Official establishments
- 48
- +9.1% since 2019
- Household spending a year
- $327.8M
- On rent and homeowner costs · $12,808 a household
- Housing spending per listing (U.S. = 100)
- 140
- 40% above the U.S.
- Listings per 10k households
- 21.1
- 45% below the U.S.
- Population, 2025
- 61,539
- −0.6% since 2020
See the real estate businesses around any address in Reno County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Reno County scores 30 (lower middle) on the Groundwork market score for real estate businesses, ranking #2,059 of 2,229 scored counties and #30 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 54 real estate businesses in Reno County. Of those, 5 are chain locations, or 9%, against 6% across the U.S. Per 10,000 households, that is 21.1, 45% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Reno County comes to about $327.8M a year: $12,808 per household, 23% below the U.S. average. Housing spending per office is 40% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Reno County was 48 in 2023, up 9.1% from 2019. That is one for every 533 households, against one for every 414 across the U.S. Population estimates put the population change in Reno County from 2020 to 2025 at −0.6%, against +3.1% for the U.S.
How Reno County compares
The same measures for Kansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Reno County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 32.3 | 38.5 |
| Housing spending per listing (U.S. = 100) | 140 | 101 | 100 |
| Households per official establishment | 533 | 498 | 414 |
| Official establishment growth, 2019–2023 | +9.1% | +6.8% | +15.8% |
| Population growth, 2020–2025 | −0.6% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $12,808 | $14,105 | $16,661 |
| Median household income | $60,645 | $74,275 | $80,734 |
| Groundwork market score | 30 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 48+9.1% over the period
- Employees, 2023
- 242
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- 169Businesses with no payroll
- Map listings, September 2026
- 545 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Reno County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Reno County
- Population, 2025 estimate
- 61,539−0.6% since 2020
- Households
- 25,592
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,255 sq. mi.
- People per square mile
- 49
- Median household income
- $60,645+21.5% vs. 2015–2019, before inflation
- Average household income
- $77,239
- Median home value
- $132,500
- Jobs located here
- 26,872
- Daytime population
- 60,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reno County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for real estate businesses, numbered among those based in Kansas, with Reno County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, KS | 69 | 9 | 12.1 | 275 | −0.2% | #228 of 2,229 |
| 2Wyandotte County, KS | 62 | 61 | 9.9 | 303 | +1.0% | #482 of 2,229 |
| 3Osage County, KS | 57 | 11 | 17.1 | 182 | −0.3% | #717 of 2,229 |
| 4Miami County, KS | 57 | 28 | 20.4 | 168 | +5.9% | #725 of 2,229 |
| 5Pottawatomie County, KS | 56 | 18 | 19.2 | 179 | +6.9% | #768 of 2,229 |
| 6Leavenworth County, KS | 56 | 58 | 19.2 | 179 | +3.2% | #769 of 2,229 |
| 7Dickinson County, KS | 56 | 16 | 20.0 | 156 | +1.4% | #778 of 2,229 |
| 8Nemaha County, KS | 54 | 5 | 12.4 | 258 | −2.1% | #849 of 2,229 |
| 9Atchison County, KS | 52 | 5 | 8.7 | 338 | −0.9% | #950 of 2,229 |
| 10Cherokee County, KS | 51 | 6 | 7.6 | 374 | −1.0% | #1,013 of 2,229 |
| 30Reno County, KS | 30 | 54 | 21.1 | 140 | −0.6% | #2,059 of 2,229 |
Other business types in Reno County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Reno County, KS?
There are 54 real estate businesses on map listings in Reno County as of September 2026. 5 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 48 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 9.1% from 2019. Official counts list 169 one-person businesses without payroll.
How much do households in Reno County, KS spend on rent and homeowner costs?
About $327.8M a year, or $12,808 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). For the 54 real estate businesses on map listings, housing spending per office is 40% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 25,592 households in Reno County and national spending patterns by income.
How does Reno County, KS compare with the U.S. for real estate businesses?
Reno County has 21.1 real estate businesses per 10,000 households, 45% below the U.S. rate of 38.5. The index of housing spending per office is 140, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Reno County would have about 76, against 54 on map listings. There is one business with payroll in the industry for every 533 households, against one for every 414 across the U.S. The official count rose 9.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is Reno County, KS growing?
Population estimates put Reno County at 61,539 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 25,592 households. The median household income in Reno County is $60,645 a year, 25% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Reno County scores 30 for real estate businesses (lower middle), #2,059 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reno County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Reno County
Screening a site or an acquisition in Reno County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.