Real estate · Small-town market · Kansas
Real estate businesses in the Salina, KS area
Competitor counts, household spending and official business counts for real estate businesses in the Salina, KS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #533 of 536 scored small-town markets
#13 of 13 scored small-town markets based in Kansas
- Listings
- 79
- 6 chain locations (8%)
- Official establishments
- 38
- +28.6% since 2019
- Household spending a year
- $328.6M
- On rent and homeowner costs · $13,180 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 31.7
- 18% below the U.S.
- Population, 2025
- 59,121
- −1.4% since 2020
See the real estate businesses around any address in the Salina area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, the Salina area has a Groundwork market score of 21 (low): #533 of 536 scored small-town markets and #13 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Households in the Salina area spend about $328.6M a year on rent and homeowner costs, or $13,180 per household, 21% below the U.S. average. Housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 79 real estate businesses on map listings in the Salina area as of September 2026. Of those, 6 are chain locations, or 8%, against 6% across the U.S. Per 10,000 households, that is 31.7, 18% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Salina area was 38 in 2023, up 28.6% from 2019. That is one for every 656 households, against one for every 414 across the U.S. Population estimates show the Salina area declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How the Salina area compares
The same measures for Kansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Salina area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.7 | 32.3 | 38.5 |
| Housing spending per listing (U.S. = 100) | 96 | 101 | 100 |
| Households per official establishment | 656 | 498 | 414 |
| Official establishment growth, 2019–2023 | +28.6% | +6.8% | +15.8% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,180 | $14,105 | $16,661 |
| Median household income | $65,745 | $74,275 | $80,734 |
| Groundwork market score | 21 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38+28.6% over the period
- Employees, 2023
- 92
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- 206Businesses with no payroll
- Map listings, September 2026
- 796 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Salina area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salina area
- Population, 2025 estimate
- 59,121−1.4% since 2020
- Households
- 24,931
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,441 sq. mi.
- People per square mile
- 41
- Median household income
- $65,745+25.5% vs. 2015–2019, before inflation
- Average household income
- $87,150
- Median home value
- $178,200
- Jobs located here
- 30,161
- Daytime population
- 61,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salina area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for real estate businesses, numbered among those based in Kansas, with the Salina area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Atchison, KS | 55 | 5 | 8.7 | 338 | −0.9% | #187 of 536 |
| 2Ottawa, KS | 44 | 23 | 22.1 | 141 | +1.1% | #331 of 536 |
| 3Arkansas City-Winfield, KS | 42 | 26 | 19.4 | 151 | −0.4% | #362 of 536 |
| 4Liberal, KS | 40 | 12 | 16.5 | 183 | −3.6% | #386 of 536 |
| 5Dodge City, KS | 40 | 26 | 22.0 | 142 | −0.6% | #391 of 536 |
| 6Pittsburg, KS | 36 | 35 | 22.1 | 128 | +0.1% | #440 of 536 |
| 7Garden City, KS | 32 | 33 | 24.9 | 128 | −2.1% | #487 of 536 |
| 8McPherson, KS | 31 | 35 | 28.8 | 111 | −0.4% | #497 of 536 |
| 9Great Bend, KS | 30 | 20 | 19.3 | 152 | −2.5% | #501 of 536 |
| 10Hutchinson, KS | 26 | 54 | 21.1 | 140 | −0.6% | #518 of 536 |
| 13Salina, KS | 21 | 79 | 31.7 | 96 | −1.4% | #533 of 536 |
Other business types in the Salina area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Salina, KS area?
As of September 2026, map listings count 79 real estate businesses in the Salina area. 6 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 38 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 28.6% from 2019. Official counts list 206 one-person businesses without payroll.
How much do households in the Salina, KS area spend on rent and homeowner costs?
About $328.6M a year, or $13,180 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 79 real estate businesses on map listings, housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 24,931 households in the Salina area and national spending patterns by income.
How does the Salina, KS area compare with the U.S. for real estate businesses?
The Salina area has 31.7 real estate businesses per 10,000 households, 18% below the U.S. rate of 38.5. The index of housing spending per office is 96, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Salina area would have about 76, against 79 on map listings. There is one business with payroll in the industry for every 656 households, against one for every 414 across the U.S. The official count rose 28.6% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Salina, KS area growing?
Population estimates put the Salina area at 59,121 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 24,931 households. Median household income in the Salina area is $65,745, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salina area scores 21 for real estate businesses (low), #533 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salina area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Salina area
Screening a site or an acquisition in the Salina area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.