Real estate · County · Kansas
Real estate businesses in Riley County, KS
Competitor counts, household spending and official business counts for real estate businesses in Riley County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,222 of 2,229 scored counties
#37 of 38 scored counties in Kansas
- Listings
- 138
- 6 chain locations (4%)
- Official establishments
- 78
- +8.3% since 2019
- Household spending a year
- $365.4M
- On rent and homeowner costs · $13,192 a household
- Housing spending per listing (U.S. = 100)
- 61
- 39% below the U.S.
- Listings per 10k households
- 49.8
- 29% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the real estate businesses around any address in Riley County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Riley County scores 17 (low) on the Groundwork market score for real estate businesses, ranking #2,222 of 2,229 scored counties and #37 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Household spending on rent and homeowner costs in Riley County comes to about $365.4M a year: $13,192 per household, 21% below the U.S. average. Housing spending per office is 39% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 138 real estate businesses on map listings in Riley County as of September 2026. 6 of them (4%) are chain locations, against 6% across the U.S. That comes to 49.8 for every 10,000 households, 29% above the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Riley County was 78 in 2023, up 8.3% from 2019. That is one for every 355 households, against one for every 414 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $450K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Riley County. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.8 | 32.3 | 38.5 |
| Housing spending per listing (U.S. = 100) | 61 | 101 | 100 |
| Households per official establishment | 355 | 498 | 414 |
| Official establishment growth, 2019–2023 | +8.3% | +6.8% | +15.8% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,192 | $14,105 | $16,661 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 17 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 72 → 78+8.3% over the period
- Employees, 2023
- 298
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- 216Businesses with no payroll
- Map listings, September 2026
- 1386 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $450K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for real estate businesses, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, KS | 69 | 9 | 12.1 | 275 | −0.2% | #228 of 2,229 |
| 2Wyandotte County, KS | 62 | 61 | 9.9 | 303 | +1.0% | #482 of 2,229 |
| 3Osage County, KS | 57 | 11 | 17.1 | 182 | −0.3% | #717 of 2,229 |
| 4Miami County, KS | 57 | 28 | 20.4 | 168 | +5.9% | #725 of 2,229 |
| 5Pottawatomie County, KS | 56 | 18 | 19.2 | 179 | +6.9% | #768 of 2,229 |
| 6Leavenworth County, KS | 56 | 58 | 19.2 | 179 | +3.2% | #769 of 2,229 |
| 7Dickinson County, KS | 56 | 16 | 20.0 | 156 | +1.4% | #778 of 2,229 |
| 8Nemaha County, KS | 54 | 5 | 12.4 | 258 | −2.1% | #849 of 2,229 |
| 9Atchison County, KS | 52 | 5 | 8.7 | 338 | −0.9% | #950 of 2,229 |
| 10Cherokee County, KS | 51 | 6 | 7.6 | 374 | −1.0% | #1,013 of 2,229 |
| 37Riley County, KS | 17 | 138 | 49.8 | 61 | +0.8% | #2,222 of 2,229 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Riley County, KS?
As of September 2026, map listings count 138 real estate businesses in Riley County. 6 of them (4%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 78 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 8.3% from 2019. Another 216 one-person businesses have no payroll, by official counts.
How much do households in Riley County, KS spend on rent and homeowner costs?
About $365.4M a year, or $13,192 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 138 real estate businesses on map listings, housing spending per office is 39% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for real estate businesses?
Riley County has 49.8 real estate businesses per 10,000 households, 29% above the U.S. rate of 38.5. The index of housing spending per office is 61, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Riley County would have about 84, against 138 on map listings. There is one business with payroll in the industry for every 355 households, against one for every 414 across the U.S. The official count rose 8.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 17 for real estate businesses (low), #2,222 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.